Your Trusted Eye Treatments Manufacturer
We help you launch faster, start smaller, and stand out with custom formulas, pro-grade quality, and trend-driven skincare that sells — all built to grow with your brand.
Private Label Eye Treatments
At Metro Private Label, we believe that great eye care isn’t just about de-puffing or brightening—it’s about helping your brand deliver visible results that customers feel and remember. That’s why we’ve developed a flexible private label eye treatment range that tackles real concerns like dark circles, fine lines, puffiness, and fatigue with formulas backed by science and loved by the market.
From gold hydrogel under-eye masks to caffeine-packed eye serums, retinol creams for wrinkles, brightening niacinamide balms, and trend-forward eye sticks, we build products that your customers are already searching for—on Amazon, TikTok, and in their everyday routines. Whether you’re targeting clean beauty lovers, anti-aging users, or Gen Z skincare fans, our development process adapts to your audience’s language and expectations.
We’re not just here to fill jars or print boxes—we’re here to help you create category winners. You’ll have full control over texture, ingredients, packaging, and positioning, with our team guiding every step from formulation to scale-up. Whether you’re launching your first SKU or refreshing your eye care line, we’ve got the tech, flexibility, and market pulse to help you win.
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Private Label Under-Eye Gel Patches (Gold / Hydrogel / Collagen) – Samples
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Private Label Caffeine Eye Serum (Depuffing & Dark Circles) – Samples
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Private Label Hyaluronic Acid Eye Gel – Samples
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Private Label Retinol Eye Cream – Samples
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Private Label Niacinamide Eye Cream (Brightening + Soothing) – Samples
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Private Label Multi-Peptide Eye Serum – Samples
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Private Label Eye Balm Stick (On-the-Go Format) – Samples
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Private Label Rapid Tightening Eye Serum (Instant Results) – Samples
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Glow Up Your Brand with Metro Private Label: Your Trusted Eye Treatments Manufacturer
At Metro Private Label, we know an eye product isn’t just about puffiness or wrinkles—it’s about trust. It’s the first thing people notice, and the last place they want to see tiredness. Whether your customer needs brightening patches before a shoot, a retinol serum that delivers overnight, or a depuffing stick they can swipe on the go, what they buy speaks directly to your brand promise. That’s why we don’t just manufacture—we help you create private label eye treatments that spark loyalty, get shared, and stand out on the shelf.
Eye Care That Actually Cares
Ingredients Customers Know (and Look For)
Eye care isn’t generic—and neither are we. We custom-formulate your product to fit your customer’s exact expectations. Want a peptide-rich gel for overnight firming? A cooling roll-on serum with caffeine and EGCG? A niacinamide + hyaluronic acid cream in a matte tube that looks clean and clinical? We’ve made them—and we’ll make one just for you. We constantly monitor Amazon bestsellers, TikTok haul videos, and dermatologist-backed trends so your product launches aren’t just functional—they’re market-ready.
Packaging That Matches Your Audience
From clean-beauty tubes to frosted droppers and chrome eye sticks, we offer packaging options that help you show up strong—online, in spas, or in retail chains. Need a cooling metal-tip applicator? A full set of foil eye masks in a resealable pouch? A luxury glass pot for your firming cream? We help you match your packaging to your customer, not just your price point.
Lab-Verified Performance, Globally Compliant
All of our eye products are manufactured in ISO22716 and GMPC-certified facilities with stability testing, patch testing, and region-specific documentation available on request. From FDA labeling compliance to EU claims wording, we’ve got your back. Whether you’re shipping to Ulta or Amazon FBA, your product is tested, trusted, and built for scale.
We also help you think beyond production. We offer ingredient storylines, TikTok-friendly benefits, and Amazon bullet copy insights to help you explain and sell the value of your SKUs. Because in today’s beauty market, performance gets you one purchase—positioning gets you repeat orders.
More Than Just a Eye Treatments Manufacturer
We’re not just here to fill jars—we’re here to help you build an eye care line that earns trust, solves real skin concerns, and brings customers back for more. We specialize in crafting targeted eye treatments—from under-eye patches to caffeine serums—that are backed by market data, aligned with your brand identity, and designed to scale. Whether you’re developing a single signature product or launching an entire treatment series, we’re your partner from first sample to final shipment.
🚀 Launch Quickly, With Confidence
We streamline your development timeline so your eye treatments hit the market while trends are still hot—and competition is still catching up.
🌟 Formulas Customers Actually Search For
From retinol eye creams and gold hydrogel patches to depuffing caffeine serums, we manufacture what’s trending—based on TikTok buzz, Amazon charts, and real customer demand.
💰 Smarter Margins, Lower Risk
With flexible MOQs and optimized pricing structures, you can launch lean, test fast, and grow profitably—without overcommitting to inventory.
🤝 Full-Service Support, End to End
We handle formulation, packaging, testing, stability, and international compliance—so you can stay focused on branding, marketing, and growing your business.
Why Partner with Metro Private Label for Your Eye Treatments Line?
When you partner with Metro Private Label, you’re not just choosing a supplier—you’re getting a team that understands what makes an eye care product truly stand out. We help you create private label eye treatments your customers actually use, trust, and come back for. Let’s make eye care your most reliable product category.
At Metro Private Label, we don’t just fill jars—we build eye treatment SKUs that align with your brand promise, meet real skin needs, and deliver visible results. Whether you’re launching under-eye patches, peptide serums, or a full eye-focused product line, we’ll help you develop high-performing SKUs that hydrate, brighten, firm—and sell.
We start by understanding your customer. Are you targeting ingredient-conscious Gen Z buyers looking for niacinamide + caffeine under-eye gels? Or anti-aging shoppers who want firming eye creams with retinol and peptides? Whether you’re building for clean beauty, luxury clinics, or Amazon shoppers, we shape every formula to match your tone, claims, and market.
We’ve helped brands worldwide launch eye care products that deliver—not just clinically, but commercially. And we’re ready to do the same for you.
Formulas That Match Your Brand’s Vision
We don’t believe in off-the-shelf shortcuts. Your eye treatments should reflect your positioning, whether that’s scientific, spa-like, clean, or trend-forward. Need fragrance-free eye gels for sensitive skin? Or hydrogel patches with gold + collagen? We customize from the base up.
From choosing the right actives (like peptides, niacinamide, caffeine, EGCG) to balancing texture and absorption, we handle the R&D and regulatory science—so you can focus on your branding, messaging, and growth.
Packaging That Speaks Before the Product is Opened
In eye care, presentation builds trust. That’s why we offer flexible packaging options—from roll-on metal tips and frosted serum droppers to resealable patch pouches and premium cream jars.
Looking for something sleek and clinical? Or a cute, pastel-toned line for Gen Z? We’ll help you turn your aesthetic into packaging that earns clicks, shelf space, and customer loyalty.
Built for Agility, Backed by Quality
This category moves fast—and your supply chain should keep up. With low MOQs, fast lead times, and formulation adaptability, we support your seasonal drops, subscription kits, and hero product scale-ups with full flexibility.
You won’t be locked into rigid formats or slow feedback cycles. We co-create with you every step of the way—from sample testing to packaging finalization—so you’re always in control and always ready to go to market.
From stability testing and clinical claims to Amazon copy support and TikTok content insights, we’re here to make your eye care line one of your strongest categories. Because when your eye treatment performs beautifully and tells a great story, it’s not just a product—it’s a brand builder.
Let’s create eye treatments your customers can see, feel, and trust—together.
FAQs Eye Treatments Products
For your convenience, we’ve gathered the most commonly asked questions about our Eye Treatments. However, should you have any further queries, please don’t hesitate to reach out to us.
We offer a wide variety of formats—hydrogel under-eye patches, peptide eye serums, retinol eye creams, cooling balm sticks, brightening roll-ons, caffeine gels, and more. Whether you want to start with a proven bestseller or create something completely custom, we’re here to build it with you.
Yes, and that’s our specialty. We help you adjust texture, ingredients, active levels, fragrance (or fragrance-free), and even claims like “vegan,” “sensitive skin safe,” or “fragrance-free.” Just tell us your audience and goals—we’ll tailor the formula to match.
For most eye treatments, our MOQ starts at 1,000 units per SKU. That said, depending on the packaging or formula complexity, we may be able to offer more flexibility. Our goal is to help you launch lean—and scale smoothly.
Sampling usually takes 3–4 weeks, and production takes another 4–6 weeks once the formula and packaging are approved. If you’re working with a deadline, let us know early—we’ll do everything we can to speed things up.
Yes, many of our clients request clean, vegan, and cruelty-free options—and we deliver. We can also help you align with specific regional standards like EU compliance, Sephora Clean, or EWG-friendly if needed.
Definitely. Whether you’re looking for a cooling metal roller, a frosted glass dropper, or a resealable under-eye patch pouch, we can source and customize your packaging. We also support with dielines, label design, and compliance layout.
We do. You can start fast with our proven base formulas—or co-develop a completely unique formula from scratch. We’ll guide you on which route is best depending on your launch speed, budget, and brand story.
All our eye treatments go through stability, compatibility, and performance testing. We follow EU/US regulatory frameworks and offer additional testing (e.g. patch test, ophthalmologist safety review) on request. Your product will be safe, consistent, and ready for any market.
Absolutely. We help you develop product claims that are accurate and compliant—like “reduces puffiness,” “visible firming,” or “no added fragrance.” We also support with ingredient highlights and marketing language to help you build a strong product story.
Yes—we work with clients across the U.S., EU, Middle East, and Asia-Pacific. We provide full export documentation, customs coordination, and shipping support, whether you’re stocking your own warehouse or delivering straight to an Amazon FBA center.
“As a mid-sized European skincare brand, we needed a partner that understood both EU compliance and ingredient performance. Metro delivered on both. Their eye patches and firming creams hit every mark—from texture to packaging finish.”
“We’ve worked with several manufacturers over the years, but Metro Private Label stands out for their flexibility and communication. Their team helped us move from concept to finished product under a tight deadline without sacrificing quality.”
“We launched our caffeine eye gel with Metro after they guided us through formula tweaks, packaging upgrades, and even marketing language. Their input helped us position the product much better for our DTC channel.”
“Metro was the only manufacturer we contacted that could deliver both low MOQ and premium feel. Their team understood exactly what we needed for our clean beauty brand—from vegan compliance to minimalist design.”
Metro Private Label in Numbers
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Your Essential Guide to Eye Treatments Manufacturing Excellence
Welcome to your all-in-one guide to private label Eye Treatments—brought to you by Metro Private Label, your trusted partner in skincare manufacturing. Whether you’re launching your first SKU or scaling into global retail, this guide will help you navigate the ins and outs of building an eye care line that performs, resonates, and sells.
Eye care has moved far beyond basic creams. Today’s consumers expect targeted, multi-tasking formulas—think de-puffing serums, brightening patches, hydrating balms, and soothing roll-ons—all made with clinically relevant actives and delivered in formats that match modern routines. And that’s exactly where we come in.
We work with brands at every stage of the journey—from solo founders and aesthetics clinics, to ecommerce platforms, spa buyers, and international distributors. Our role? To help you take an idea and turn it into a high-quality, retail-ready eye treatment product—aligned with your brand, your customers, and your price point.
Table of Contents
Understanding the Most Popular Eye Treatment Formats
When we help brands develop their eye care line, one of the first questions we explore together is: what format fits your customer’s lifestyle? Today’s eye treatments go far beyond the traditional cream-in-a-jar. From fast-absorbing serums to photogenic hydrogel patches, the format you choose isn’t just about aesthetics—it affects usability, performance, and how your customers connect with your brand.
Let’s walk through the most popular eye treatment formats we see trending across e-commerce platforms, beauty clinics, and global retail.
Hydrogel Under-Eye Patches
These are one of the most in-demand formats right now—especially for brands targeting social media users and skincare beginners. We’ve seen a huge surge in gold, rose, and collagen-infused under-eye patches thanks to their immediate results and share-worthy appearance. Customers love them because they’re fast-acting and feel indulgent. Most users apply them in the morning to reduce puffiness or prep for makeup, but they also fit perfectly into spa menus and self-care boxes.
From a product development perspective, patches give you flexibility with texture, scent, and ingredients. You can build a formula that targets hydration, brightening, firming—or all three. We often recommend them to brands that want to add a highly giftable SKU or an entry point product for first-time shoppers.
Peptide or Anti-Aging Eye Serums
Serums are where performance meets routine. They’re typically lightweight, fast-absorbing, and layer easily under other skincare or makeup. The best eye serums today are more than just “hydrating”—they’re functional. We’ve helped brands build peptide complexes that support collagen production, smooth out fine lines, and help with sagging around the eye contour.
Most customers apply serums as part of their nighttime skincare, and they’re especially popular with customers in their 30s and beyond. If your brand emphasizes high-performance skincare or clinical efficacy, an eye serum offers strong claims potential—especially when combined with ingredients like retinol, niacinamide, or hyaluronic acid.
Caffeine Roll-Ons
These are a customer favorite for depuffing, especially with younger, on-the-go consumers. The metal rollerball applicator delivers a cooling effect that people immediately associate with freshness, while caffeine helps reduce swelling and improves circulation around the under-eye area.
From our experience, roll-ons are ideal for brands focused on convenience, travel, or wellness. They’re perfect for morning routines, gym bags, or quick mid-day touch-ups. If your audience is busy, trend-savvy, and prefers simple skincare steps, caffeine roll-ons are a practical—and very marketable—format.
Brightening Balms (Often in Stick Form)
Brightening balm sticks have become especially popular among clean beauty and no-makeup brands. They combine subtle cosmetic benefits with real skincare ingredients. These products usually feature niacinamide, vitamin C, or mica for a soft glow, and they’re applied like a highlighter around the orbital bone.
We’ve noticed that these perform well in both DTC and spa retail settings, especially when marketed as a multi-functional product. They’re often packaged in twist-up sticks, making them easy to apply and carry around. If your brand focuses on low-maintenance, skin-first beauty, this is a great way to offer a high-margin, high-appeal product.
Eye Balm Sticks / Multi-Use Balms
Inspired by the popularity of K-beauty, multi-purpose balm sticks are booming in global markets. These balms can be marketed as a 3-in-1 for under-eyes, lips, and dry zones, and they tend to include nourishing ingredients like ceramides, peptides, or plant oils. They offer hydration and barrier repair in a compact format.
We often recommend balm sticks to brands that want to offer something minimalist, gender-neutral, or suited for winter care kits. They’re also an excellent format for retailers or clinics looking to expand into travel-sized or add-on SKUs. Depending on how you position them, they can appeal to both the luxury and value-driven segments.
How to Choose the Right Format
When we’re guiding clients through this process, we always ask: how, where, and when will your customer use this product? A 20-year-old TikTok viewer doesn’t shop the same way a 45-year-old skincare loyalist does. Some formats feel more spa-like and indulgent; others prioritize speed, portability, or visible instant results. Choosing the right one helps you shape your brand experience and product hierarchy.
In short, format isn’t just about packaging—it’s about performance, usage, and customer perception. Whether you want to create a premium line for facial clinics or a Gen Z-focused travel kit, the structure of your eye treatment is your first brand signal—and it’s one of the biggest drivers of product success.
Common Active Ingredients in Eye Care Products
When we work with clients on developing an eye treatment product, one of the first things we talk through in depth is: which active ingredients should go into the formula—and why. The truth is, the right actives can make or break your product’s performance, your positioning, and even your ability to stand out in a crowded category like eye care.
We’ve worked across dozens of under-eye formulas over the years, and while trends shift, there are five ingredients we find ourselves returning to again and again. Not just because they work—but because customers know them, trust them, and search for them by name.
Let’s break them down—so if you’re building your own product, you know exactly what each one does and how to use them smartly.
Caffeine: The Instant Wake-Up Call for Puffy Eyes
Caffeine is probably the most recognized active in the eye care world—and for good reason. It helps reduce puffiness and swelling by improving microcirculation and tightening blood vessels. That’s why when people talk about “de-puffing,” caffeine is the first thing they expect to see on the label.
From our experience, caffeine works especially well in morning-use products—like roll-on eye gels or metal-tip tubes. The pairing of cold application plus the ingredient itself gives that immediate tightening sensation customers love. It’s also safe for daily use, making it a staple for both Gen Z audiences and mature skincare consumers.
If your product is targeting tired eyes, travel fatigue, or early-morning routines, caffeine is almost non-negotiable. It also plays well with brightening agents, so we often pair it with niacinamide for dual benefits.
Niacinamide: The Brightener That Also Strengthens
Niacinamide (Vitamin B3) has become one of the most versatile ingredients in eye care. It helps fade dark circles by reducing melanin transfer to the skin surface, but it also supports the skin barrier—meaning it’s brightening and strengthening at the same time.
What we like about niacinamide is how gentle but effective it is. You don’t have to worry about irritation or overuse. We’ve used it in watery gels, thick creams, under-eye masks—you name it. It’s a solid choice if your customers are looking for something that visibly improves dullness but still feels gentle enough for daily use.
Another benefit? It boosts the efficacy of other actives. So, if you’re working with vitamin C, caffeine, or peptides, niacinamide enhances their overall impact—without overpowering the skin.
Retinol: The Anti-Aging Gold Standard (Used Carefully)
Retinol gets a lot of attention in skincare—and rightly so. It boosts collagen production, improves skin texture, and reduces fine lines. But around the eyes, we always have to handle it with care.
That’s why we often work with encapsulated or time-release versions of retinol in eye products. These reduce irritation and allow for gentler penetration over time. We typically recommend including retinol in nighttime eye treatments—creams, gels, or overnight masks—especially for brands targeting age 35+ consumers or professional/clinical channels.
Education is key here. Customers need to know how to apply retinol around the eyes safely (a little goes a long way), and that SPF the next day is a must. But when it’s done right, retinol delivers one of the most visible improvements for crow’s feet and fine lines.
Peptides: Long-Term Firming and Repair
Peptides are all about long-term results. These small chains of amino acids act as messengers, telling your skin to make more collagen and elastin. The effect? Smoother, firmer skin over time—especially in the delicate under-eye area where elasticity tends to decline early.
In our work with mid- and high-end brands, peptides are often included in premium SKUs that promise real anti-aging benefits. They’re not about quick fixes—they’re for customers who want results over weeks, not minutes. That makes them ideal for eye serums, overnight creams, and spa-based treatments.
One of the best things about peptides is how well they combine with other ingredients. You’ll often see them paired with hyaluronic acid for hydration or ceramides for barrier support. They’re a great option if your product needs to feel scientifically advanced but still gentle and inclusive.
Hyaluronic Acid: The Moisture Magnet for All Skin Types
We think of hyaluronic acid as the foundation of any good eye product. It doesn’t treat just one issue—it supports everything. Hydration? Check. Plumping? Check. Better absorption for other ingredients? Also check.
We often use different molecular weights of hyaluronic acid in the same formula to make sure moisture is delivered at multiple skin layers. This is especially helpful in the under-eye area, where the skin is thinner and more prone to fine lines due to dryness.
HA is also great for universal use—it’s safe, non-irritating, and works across every skin type. That makes it a no-brainer in both entry-level and luxury eye care lines, and a perfect companion to more targeted actives like caffeine, retinol, or peptides.
Putting It All Together: Active Ingredient Strategy for Eye Care
Here’s the thing: most successful eye products don’t rely on just one ingredient. They combine 2–3 actives that work synergistically to address multiple concerns at once. Think: caffeine + hyaluronic acid for tired mornings. Retinol + peptides for long-term wrinkle repair. Or niacinamide + vitamin C for brightening and tone correction.
When we build formulas, we always start with one core problem your customer wants to solve—then layer in ingredients that support that goal while enhancing the experience. Texture, absorption rate, irritation potential, and even scent need to align with the ingredient story.
Because the best eye treatments don’t just work—they feel like they’re working.
Eye Treatment Packaging: Function Meets Aesthetic
When we start a new eye treatment project, we never treat packaging as an afterthought. For us, packaging is just as important as the formula inside. It’s what shapes the first impression, influences how a customer uses the product, and even affects how well the product performs over time. We often say: the wrong packaging can make the right formula feel average, while the right packaging makes everything feel premium—even before the first drop is applied.
And here’s what we’ve learned—great packaging isn’t just visual, it’s functional. That means ease of use, ingredient stability, hygiene, texture compatibility, and the emotional feel in the customer’s hand all play a part. Below are the most common eye treatment packaging formats we work with, each one serving a different purpose depending on your product type and brand positioning.
Roll-On Tubes – Perfect for Puffiness and On-the-Go Routines
We often recommend roll-on tubes for brands launching caffeine-based eye gels or de-puffing serums. These usually come with a metal or ceramic tip, which adds a cooling sensation that amplifies the “wake-up” effect. Customers love how easy these are to use—no finger contact, no mess, and no guessing how much product to apply.
They’re ideal for morning routines, travel kits, gym bags, or fast-paced lifestyles. If your brand targets younger customers, commuters, or wellness lovers who want results in seconds, roll-on tubes check all the boxes. We’ve even seen roll-ons boost customer satisfaction just because the applicator makes the experience feel more effective.
Frosted Glass Droppers – Precision Meets Premium Feel
For eye serums that focus on anti-aging, brightening, or peptides, we love frosted glass dropper bottles. They give a clean, clinical, and elevated look that resonates with customers who take skincare seriously. These bottles make it easy to dispense just the right amount—especially important when your formula includes high-potency actives like retinol or peptides.
We typically recommend droppers for nighttime eye care routines or spa-style regimens where customers are likely to apply products with intention and care. These pair especially well with serums marketed as part of a multi-step regimen or facial set. And if you’re going for an “apothecary meets modern minimalism” look, frosted glass always delivers.
Foil Patch Pouches – Great for Masking Moments and Gifting
When brands ask us about under-eye patches, our go-to packaging format is foil or metallized pouches—either as singles for sampling and gifting, or resealable packs for daily use. These pouches protect the essence-soaked patches from drying out and feel premium when opened. Plus, they’re incredibly customizable—holographic finishes, matte textures, soft-touch films—you can make your product stand out instantly on social media or retail shelves.
Patches are an emotional purchase—they’re associated with self-care, pampering, and relaxation. So the packaging needs to mirror that. We often work with brands that want their pouches to feel Instagrammable—and when done right, it can drive more user-generated content and word-of-mouth exposure. If you’re targeting spa lovers, brides, or beauty influencers, patch pouches are a fantastic starting SKU.
Airless Pump Jars – Hygienic, Stable, and Smart for Retinol
For thicker creams or eye balms—especially those formulated with sensitive ingredients like retinol or peptides—we often recommend airless pump jars. These jars prevent contamination, control dosage, and maintain product integrity by keeping air out. It’s a cleaner, smarter choice that also looks more high-tech.
Airless jars are particularly strong for brands that focus on clinical efficacy, luxury wellness, or derm-recommended skincare. Customers who are serious about results often look for packaging that signals stability and hygiene—and this format does exactly that. We’ve even seen clinics and professional treatment lines choose airless over glass jars specifically because it improves product shelf life and reduces waste.
Stick Formats – For Multi-Use and Minimalist Brands
Stick packaging is quickly rising in eye care—especially among brands targeting clean beauty or low-maintenance routines. We’ve helped clients launch eye balm sticks that double as lip hydrators or on-the-go glow enhancers. These twist-up formats are portable, fun to use, and allow for mess-free reapplication.
They’re also a hit with Gen Z and millennial consumers, who want skincare that doesn’t feel clinical. Think under-eye cooling balms, brightening highlight sticks, or even tinted skincare hybrids. If your brand is leaning into multi-functional or lifestyle-driven product positioning, stick packaging offers both function and storytelling potential.
Choosing Packaging That Matches Your Brand DNA
We always tell our clients—don’t just ask “what’s trending?” Ask what fits your customer, your usage case, and your message. A minimalist dropper bottle may work great for a derm-backed brand, but it could feel too cold for a wellness label that wants warmth and softness. A metal-tipped tube might be perfect for a serum targeting eye bags—but overkill for a nourishing overnight balm meant to soothe.
Packaging isn’t just the outer shell. It’s the first interaction your customer has with your brand. It shapes perception. It influences trust. And in many cases, it determines whether the product ends up in a shopping cart—or left behind.
That’s why we treat packaging decisions with the same level of care and strategy as we do formulations. Because when it’s done right, it becomes part of the product experience—not just a container for it.
Consumer Trends in Eye Care (2024–2025)
When we work with brands on developing new eye care products, we’re not just thinking about ingredients or textures—we’re thinking about what today’s customers actually expect from under-eye skincare. Because the reality is: eye care buyers have changed. They’re more informed, more demanding, and more results-oriented than ever before. What they want in 2024–2025 is different from even just a few years ago—and if we’re not building with those expectations in mind, products will fall flat, no matter how well they’re formulated.
Customers Expect One Product That Does It All
Multifunctionality has become the new baseline. We’re seeing a clear shift toward eye treatments that address multiple concerns at once. Gone are the days when you could launch a single-benefit eye cream that only claims to “hydrate.” Today’s customers are expecting a single SKU to brighten, de-puff, hydrate, smooth fine lines, and protect the skin barrier—all in one go.
So when we formulate, we’re building with layered benefits in mind. That often means pairing caffeine for depuffing, niacinamide for brightening, and hyaluronic acid for deep moisture—sometimes even adding peptides for firming or vitamin C for tone correction. We’ve found that multitasking SKUs not only create stronger product claims, but also perform better in DTC listings and influencer content. Consumers love knowing they’re getting “3-in-1” or “all-day” results—especially if it means fewer steps in their routine.
Clean, Vegan, and Fragrance-Free Are No Longer Niche—they’re Expected
Over the past year, we’ve seen vegan, cruelty-free, and fragrance-free evolve from “nice-to-have” labels to standard purchase criteria. Especially for younger demographics like Gen Z and Millennials, clean credentials have become non-negotiable. These customers read ingredient lists, Google every compound they don’t recognize, and expect full transparency in both formulation and sourcing.
We now formulate most of our eye care SKUs to be vegan by default, unless otherwise requested. And when it comes to fragrance, we’re often guiding clients away from synthetic scents altogether—especially in under-eye products where sensitivity is high. For international markets like the EU or Australia, these demands are even more pronounced, and we’ve adapted accordingly.
Our takeaway is simple: clean and transparent sells. And more importantly—it builds trust.
Ingredient Awareness Is Skyrocketing—So Claims Need to Be Specific
Today’s consumers don’t just want a product with “active ingredients”—they want to know which actives, at what level, and what result they should expect. That’s why we’ve shifted our approach to how we write product benefit claims. “Contains caffeine” isn’t enough anymore. What performs better is: “2% caffeine to reduce puffiness in 10 minutes.” Customers are reading labels like never before, especially on Amazon and TikTok.
We’ve noticed that brands who educate their buyers on why ingredients work—rather than just naming them—see better conversion. That’s why we encourage our clients to build ingredient stories into every listing, pitch deck, and UGC brief. Whether it’s explaining how encapsulated retinol minimizes irritation, or how multi-weight hyaluronic acid hydrates at multiple skin depths—clarity sells.
Fast Results Matter—Especially on Social Media
In this era of short-form video and UGC marketing, visual performance sells. Products that show a difference in minutes—whether it’s a visibly de-puffed eye, a light-reflecting under-eye balm, or an instant hydration boost—are the ones that get shared, saved, and bought. We’re seeing more and more brands prioritize eye care formulas that offer both long-term results and short-term “wow” effects.
This is especially relevant on platforms like TikTok and Instagram Reels, where beauty creators often judge products on their first use. “Before and after” content, demo videos, and instant visual proof have become central to marketing success in this category. That’s why we frequently build in film-forming agents or quick-plump actives—not just for skin benefits, but for immediate content value.
If your product doesn’t show something tangible within the first 10 minutes, you risk losing that first-time excitement that drives repeat sales.
Texture and Application Experience Still Make or Break the Sale
One thing we hear repeatedly in customer feedback is: “It felt amazing the moment I put it on.” That’s why we put a lot of focus not just on the what, but on the how—how the product glides, how fast it absorbs, whether it leaves a tacky finish, and how it layers under makeup.
For eye care, a product that feels greasy, pills under concealer, or takes too long to dry can ruin the experience—no matter how good the formula is. That’s why we’re meticulous about texture testing, especially for products designed for morning use. A silky gel, a lightweight fluid, or a non-greasy balm can dramatically improve repurchase rates and customer loyalty.
Application tools matter too. A cooling metal tip? That can elevate the perceived value of your entire product line. We’ve seen customers mention the applicator experience in reviews almost as much as the results themselves.
Bottom Line: What Today’s Eye Care Buyers Want
If we had to sum it all up, here’s what today’s under-eye skincare customer expects:
- A product that solves multiple problems in one use
- A clean, ingredient-transparent formula with no irritants
- Results they can see or feel quickly—especially in video content
- Claims that are specific, believable, and science-backed
- A texture and application that feels modern, fresh, and satisfying
This is what’s driving decisions on Amazon. It’s what’s trending on TikTok. And it’s what your competition is already paying attention to. So whether you’re developing your first eye SKU or refreshing a hero product for relaunch, these are the signals we’re watching—and building into every formulation, texture, and packaging decision we make.
Regulatory Requirements for Global Distribution
When we develop private label eye care products for brands around the world, one of the most important steps we take is making sure the product isn’t just beautiful and effective—it’s also compliant. Global distribution sounds exciting (and it is), but every region has its own rules, its own paperwork, and its own non-negotiables. And believe me—no one wants to deal with a customs delay because of a missing certificate or a labeling error in the wrong language.
That’s why from day one, we factor in regulatory planning as part of the product build—not something to “figure out later.” Let me walk you through the most critical things we focus on when helping our clients get eye treatments ready for international markets.
🇪🇺 Europe: The Most Stringent—but the Most Structured
If you’re planning to sell eye creams, serums, or under-eye patches in the European Union, there’s one word you need to know: CPNP—short for the Cosmetic Product Notification Portal. This is where every cosmetic item must be registered before it can legally enter the EU market.
But CPNP is just the tip of the iceberg. Behind that registration sits an entire Product Information File (PIF) that includes your full formula, stability and microbiology test reports, ingredient breakdowns (including allergens), safety assessment reports by a licensed toxicologist, and labeling mockups. Yes, all of that is required—even for something as small as an eye serum.
We often act as liaison with a Responsible Person (RP) based in the EU, who submits and manages the CPNP file on your behalf. Without that RP and dossier, your product can’t legally be sold—or even pass border inspection. And EU customs officers? They’re thorough. We’ve seen entire shipments held for weeks because of tiny label noncompliance. So we take this process seriously and always recommend giving it a minimum of 4–6 weeks lead time in your project roadmap.
🇺🇸 United States: Labeling Is the Law
Unlike Europe, the U.S. doesn’t require pre-market approval for cosmetics—but that doesn’t mean the process is casual. The FDA has strict requirements, especially around labeling and product claims.
First, your product label must include:
- The INCI ingredient list, using standardized cosmetic names
- Net contents in ounces and milliliters
- Manufacturer or distributor name and address (with optional phone/email)
- Clear directions for use and any applicable warnings (especially for eye-area products)
But the biggest issue we run into is with claims. If you say something like “reduces dark circles instantly,” that’s considered a cosmetic claim. But if you write “heals damaged tissue” or “stimulates collagen regeneration,” you’ve crossed into drug territory—and that’s where the FDA gets strict. We’ve helped many clients rephrase their benefits to keep them within cosmetic compliance while still sounding compelling and science-driven.
We also guide brands through Amazon’s compliance filters, which often mimic FDA standards and will flag products for vague or exaggerated claims. Whether you’re planning retail, DTC, or marketplace sales, you need to make sure what’s written on the box and listing aligns with what the law allows.
🌏 Middle East & Southeast Asia: Language, Labels & Halal Concerns
When we support clients entering markets like Saudi Arabia, the UAE, Indonesia, or Malaysia, the focus often shifts to certification and localization. These markets place heavy emphasis on Halal compliance, local language labels, and ingredient transparency.
For Halal, many buyers or distributors ask for certification from recognized Islamic authorities—not just a statement from the brand. This means no alcohol-based preservatives, no animal-derived peptides, and even trace manufacturing contamination needs to be considered. We’ve worked with certified Halal labs before, and while the process takes extra time, it’s absolutely worth it if you want real traction in these markets.
Beyond that, countries like Thailand, Vietnam, and the Philippines often require dual-language packaging—usually including product name, function, usage instructions, and safety info. Even your ingredient list may need to be translated for regulatory filing. We often support clients with these adaptations during the packaging stage, working closely with local partners to ensure labels are not just legally correct, but culturally aligned.
🌐 What Every Market Has in Common
Regardless of region, there are several core compliance tasks we build into every international-ready project:
- Stability testing: Most markets want evidence your product remains safe and effective over time—typically 12 or 24 months.
- Microbiological testing: Especially critical for anything going near the eye. We always run these checks in ISO-certified labs.
- Label iconography: This includes symbols for shelf life (PAO icons), recycling info, allergen declarations, and batch coding.
- Document bundling: Some markets require an export pack that includes your COA (Certificate of Analysis), SDS (Safety Data Sheet), and MSDS (Material Safety Data Sheet) along with invoices and customs forms.
We treat this paperwork with the same attention we give the formula itself—because without it, your eye treatment isn’t going anywhere.
Compliance Isn’t the End—it’s Part of the Build
One of the most valuable things we’ve learned is that regulatory strategy should shape your product—not just react to it. By thinking ahead—choosing compliant ingredients, planning packaging layouts, and writing claim language early—we avoid costly relabeling, delays, or formula tweaks later in the game.
We’ve supported launches in over a dozen countries, and in every one, the brands that succeed are the ones that build with compliance in mind from day one. Not only does it save time—it builds trust. Distributors trust a well-documented product. Retailers trust a brand that understands regulation. And customers trust products that come with the right labels, certifications, and promises.
Typical Production Costs and MOQ Expectations
When we talk to new clients about launching eye care products, one of the first things they ask is: What will this actually cost, and how much do I need to produce to get started? It’s a fair question—and one we answer in detail during the very first stages of product planning. Because the truth is, production costs and MOQ expectations aren’t one-size-fits-all. They’re shaped by the formula, the packaging, and how ambitious your brand vision is.
We Typically Start at 1,000–3,000 Units per SKU
For most eye care projects—whether it’s a de-puffing serum, under-eye patch, balm stick, or cream—we generally recommend starting with a minimum order quantity (MOQ) of 1,000 to 3,000 units per SKU. This range gives us enough scale to procure ingredients, fill packaging efficiently, and meet testing requirements—without overwhelming you with inventory before your market feedback rolls in.
If you’re launching a new brand or trying out a single SKU to test product-market fit, we usually suggest starting at 1,000 units, especially if you’re using stock packaging or a semi-custom base formula. That said, the more customization you want—whether it’s in texture, packaging, or active concentration—the higher your MOQ will need to go. And that’s not us setting the rule; that’s driven by how raw material suppliers and component manufacturers operate.
Your Price Per Unit Depends on What You Build
We never give a flat number for per-unit cost until we understand your product vision—because it truly depends on four cost drivers:
- Formula Complexity A lightweight hydrating eye gel will cost significantly less than a high-performance anti-aging serum packed with peptides, encapsulated retinol, and antioxidant boosters. The more actives you include, the higher your cost—not just for raw ingredients, but also for formulation time and testing.
- Concentration of Ingredients It’s not just what’s in the formula—it’s how much of it. For example, caffeine at 0.5% is affordable. At 2%+, it starts to move your cost needle. Same goes for hyaluronic acid (especially multi-weight), ceramides, and marine extracts. We always recommend balancing performance vs. pricing, especially if your target retail is under $25.
- Packaging Format & Finish A PET tube is cost-effective. A frosted glass bottle with a metal rollerball and screen-printed label? Beautiful—but pricier. We’ve seen packaging alone make up 40–60% of a unit cost in premium eye care SKUs. We’ll help you model tradeoffs here so you don’t overspend on aesthetics at the expense of profitability.
- Production Complexity Filling foil patch pouches? That’s more labor-intensive than pumping cream into a standard jar. Producing balm sticks or dual-phase liquids? Also more intricate. We factor in labor, filling method, machine setup, and rejection rates when quoting these more technical formats.
Realistic Pricing Range for Small-Mid Size Orders
So what’s the ballpark? Based on 1,000–3,000 units, most eye care products we manufacture fall within a $1.80 to $4.50 USD per unit range. Simple eye creams in stock packaging are closer to the low end; multi-active serums or custom-packed hydrogel masks are closer to the top. On average, a solid, high-quality eye serum with a good ingredient story and mid-tier packaging lands around $2.80 to $3.30 USD per unit.
Keep in mind—this is just production cost. You’ll also want to budget for:
- Packaging design or label setup fees
- Stability, safety, and microbiology testing
- Freight and customs (especially for international buyers)
- Marketing content, inserts, or QR-coded education cards
New Brands: Start Lean, Then Scale Strategically
If you’re a startup or testing eye treatments as a new category, our advice is always: start focused, not scattered. Choose one or two hero SKUs, build your messaging around clear use cases, and run small batches to validate your pricing and positioning. At 1,000 units, you’re nimble enough to pivot—but still large enough to learn.
We’ve seen many clients start with small runs, then scale to 3,000–5,000 units by order three or four. And because we structure our systems to grow with you, we’re ready when you hit those reorder milestones. When you scale smart, you can negotiate better component pricing, streamline filling processes, and protect your margin as demand increases.
We Believe in Cost Transparency
We treat every pricing discussion like a partnership. That means no vague ranges, no hidden fees, and no “we’ll get back to you in 10 days.” We walk you through line-by-line estimates—formula cost, packaging cost, labor cost, testing cost—so you know exactly where your money is going and how it ties back to your retail price and profit margins.
This clarity isn’t just about budgeting—it helps you speak confidently to your team, your distributors, or even your investors. Because when you know your numbers, you move faster—and more intentionally.
What Claims Can Be Made on Packaging and Online?
One of the things we always talk about early with our clients—especially those launching in multiple regions—is how to craft marketing claims that are not only exciting and persuasive, but legally safe. Because it’s not just about making a product sound good. It’s about what you can confidently put on your label, website, Amazon listing, or influencer script without running into trouble with regulators, platforms, or even your customers.
We’ve seen brands get their listings pulled, products flagged, or worse—receive legal notices—because they didn’t know the rules behind claim wording. That’s why we walk every partner through what’s possible, what’s risky, and what needs proof.
It Starts with Knowing What Type of Claim You’re Making
The first thing we explain is that claims fall into different categories. Cosmetic claims are generally allowed. Therapeutic or drug-like claims are restricted or outright illegal in many markets unless you go through drug classification processes.
So if you want to say your eye cream “reduces the appearance of puffiness” or your serum “visibly brightens the under-eye area,” you’re probably in the clear—as long as you’ve got a reasonable basis to back that up. These are considered structure/function or cosmetic performance claims, and they’re common in the eye care category.
But if you want to say something like “treats eye bags,” “stimulates collagen production,” or “eliminates wrinkles,” you’re stepping into drug territory—especially in places like the U.S., where the FDA closely monitors that language. Even in the EU, such wording would require clinical proof, toxicology safety assessments, and extensive dossiers to legally support it.
We often rephrase claims to keep them powerful but compliant—for example:
- ✅ “Improves the look of fine lines” instead of ❌ “eliminates wrinkles”
- ✅ “Formulated to reduce puffiness” instead of ❌ “heals swollen eyes”
- ✅ “Targets signs of fatigue” instead of ❌ “treats dark circles”
Proof Isn’t Optional—It’s Required
Let’s say you want to say something like “clinically tested” or “suitable for sensitive skin.” Can you write that on your packaging or Shopify product page? Sure—but only if you can prove it.
In our process, we help clients categorize their claims into three levels of support:
1. Ingredient-Based Claims
These are claims supported by peer-reviewed studies or supplier data on actives. For instance, caffeine has widely accepted anti-puffiness benefits. So if your serum contains a significant percentage of caffeine (usually 0.5–2%), you can say it’s “formulated to reduce puffiness” or “targets under-eye swelling.” But you can’t say “removes bags” unless you’ve run a test.
We always check ingredient percentages against their functional threshold to ensure your claim isn’t just fluff. If you’re using peptides, retinol, or niacinamide, we guide you on how strong the claim can be based on concentration and evidence.
2. Lab or Clinical Testing
This is where you can use claims like “dermatologist tested,” “clinically proven,” or “non-irritating.” But only if you’ve done actual studies—with a licensed third-party lab or under IRB supervision. We’ve coordinated both patch testing and in-use trials for clients launching in sensitive markets. It’s not cheap, but it gives your claims credibility—and sometimes the extra margin at retail to justify a higher price point.
3. Consumer Perception Claims
You’ve probably seen claims like “92% of users saw visible brightening in 2 weeks.” These come from structured user trials with controlled questionnaires. We help clients design these small-scale tests early—especially helpful for Amazon or DTC brands looking to build trust through data. Just make sure your numbers match the size and validity of your sample group. You can’t run a 10-person test and write “clinically proven.”
Different Markets, Different Rules
One big myth we hear from new brands is: “If it’s legal in the U.S., it’s fine everywhere.” That couldn’t be further from the truth.
Here’s how we break it down with our global clients:
- 🇪🇺 Europe: The EU has one of the strictest frameworks. Every claim must be substantiated and non-misleading under Regulation (EC) No 1223/2009 and the EU Commission’s Technical Document on Cosmetic Claims. Even words like “anti-aging” or “soothing” can be flagged without proper support.
- 🇺🇸 United States: The FDA and FTC govern cosmetics differently. The FDA cares about classification—if your product claims to treat or heal, it might get categorized as an unapproved drug. The FTC looks at your advertising and can take action for unsubstantiated or deceptive claims, especially online.
- 🌏 Middle East & Southeast Asia: In countries like Indonesia, Malaysia, and the UAE, not only must your claims be compliant, they often must be translated carefully. Some words don’t translate legally or culturally the same way. We work with local compliance partners to make sure your claims don’t cause confusion—or offense.
Platforms Like Amazon and TikTok Are Watching Too
Even if you’re not launching into physical retail yet, platform policies are just as strict. Amazon, for example, uses AI and compliance teams to flag risky claims. You could get a listing suppressed for writing “heals wrinkles” even if your product is FDA-compliant.
TikTok and Instagram have also cracked down on exaggerated beauty claims. We advise clients to treat UGC scripting and influencer guidelines with the same legal filter as packaging. If your content goes viral but overpromises, your brand could attract negative attention—or worse, platform penalties.
Our Take: Claims Are an Opportunity, Not Just a Risk
Too often, brands look at compliance as a burden. But we see it differently: a smart, well-written claim can become a conversion tool. When we help brands write benefit statements, we focus on credibility + clarity. Something like “formulated with 2% caffeine and peptides to visibly reduce puffiness in 10 minutes” is safe, honest, and persuasive.
That kind of copy builds trust—and trust builds repeat customers.
Final Word: Say What You Can Prove, and Say It Well
At the end of the day, what you say on your packaging, product page, and content should be:
- Rooted in real formulation science
- Aligned with your target market’s legal rules
- Powerful without being exaggerated
- Consistent across every touchpoint
That’s why we don’t just manufacture—we help clients think through how to write claims that sell without risking takedowns or compliance issues.
Because in this industry, the difference between a bold brand and a banned listing… is one unsupported sentence.
How to Build a Successful Eye Treatment Line
When we help our clients build out an eye care range, we always say: don’t just add more products—build with purpose. A strong eye treatment line isn’t about quantity; it’s about clarity. Your products should tell a complete story, with each SKU serving a distinct role, solving a real problem, and supporting the others without competing for the same customer moment.
That’s how you create a product line that’s not only easier to sell, but easier to scale.
Start with Your Anchor: The Hero SKU
We always begin with what we call your “hero product.” This is the one SKU that will carry your brand story, drive first-time purchase, and show up front and center on your website or retail pitch deck.
In the eye care category, the most common hero SKUs we help build are:
- Caffeine serums that visibly depuff in the morning
- Hydrogel eye patches that hydrate and smooth before makeup or for nighttime relaxation
We build these SKUs around highly searched benefits—like “instantly brightens tired eyes” or “reduces puffiness in 10 minutes”—because these are concerns that are both emotional and urgent for shoppers. Your hero product should be the one your influencers can’t stop showing off in their morning routine videos, the one customers buy first—and talk about later.
Then Add Supportive SKUs with Clear Roles
Once your hero SKU is locked in, it’s time to think about supporting products. But here’s where we always slow brands down: don’t just create variants of the same thing. Every support SKU needs a unique job.
We typically help clients expand their line in these three ways:
- By time of use For example, if your hero is a morning caffeine serum, consider adding a night eye cream rich in peptides or ceramides. This creates a natural day/night duo and increases the chance of repeat cart building.
- By format Eye balm sticks, metal-tip roll-ons, or mini patch kits all offer ways to repurpose your formula for on-the-go moments. Travel-friendly formats are especially attractive to Gen Z, skincare minimalists, or anyone looking for purse/bag options.
- By problem focus Let’s say your hero tackles puffiness. Then your second SKU might target dark circles, and your third might focus on fine lines or blue-light fatigue. This segmentation makes it easier for your customer to self-select based on their top concern—and it makes your merchandising and bundle strategy more intentional.
Each SKU should earn its shelf space by answering this question: Does it add something new to the conversation, or just repeat what’s already been said?
Price Range Strategy: High-Low Anchoring Matters
A smart eye treatment line isn’t just built around usage—it’s also designed with retail pricing in mind.
We often recommend a three-tier model:
- Entry-level (~$15–$20): Your caffeine roll-ons or patch minis—great for gifting, subscriptions, or TikTok virality.
- Mid-tier (~$25–$35): This is often your hero SKU, backed by a robust formulation and premium packaging.
- Premium-tier (~$40–$60): This could be a pro-strength retinol eye serum, a dual-use eye + brow serum, or a refillable balm with luxe packaging.
This pricing ladder allows you to serve different shopper budgets without undercutting your own SKUs. It also opens up bundling logic (e.g., “Buy the kit, save 15%”) and supports tiered marketing campaigns (“Build your routine” vs. “Buy our bestseller”).
We help map out the product cost structure from day one to ensure gross margin stays healthy across all tiers, especially when you factor in packaging upgrades, actives like peptides or vitamin C, and testing costs.
Watch for Cannibalization—It Happens Fast
One mistake we help brands avoid is SKU overlap. That’s when two products in your line end up solving the same problem, in the same format, at the same price point. When that happens, your customers hesitate—and your sales get split.
We build product maps with our clients using three simple checks:
- Benefit differentiation: Does each SKU target a different concern?
- Usage context: Are there clear morning vs. night, at-home vs. travel moments?
- Audience slice: Is this product tailored for a different shopper (e.g., teens, 30s+, professionals)?
If two SKUs land on the same square more than once, it’s a red flag that you’re spreading your brand too thin. In those cases, we’ll suggest refining one or repositioning it entirely.
Think Beyond DTC—Build for Distribution Too
Even if you’re launching online, we recommend designing your lineup to be retail-ready from the start. Distributors, estheticians, and global buyers are all looking for product lines that feel complete, but not crowded.
When we support brands on their line cards or pitch decks, we build SKUs that:
- Fit neatly into a 3–5 product collection
- Have a clear story (e.g., “brighten,” “hydrate,” “lift”)
- Come with distinct visual or format cues
- Support upselling and bundling logic
This makes your brand easier to sell to both the end consumer and the retailer—because clarity drives confidence.
In Summary: Start Sharp, Grow With Intention
Our philosophy is simple: Start with one great eye product, then grow with logic, not guesswork. We’ve seen brands scale faster not by launching five SKUs at once—but by launching one, perfecting it, and then expanding into the routine moments that naturally follow.
That’s how you go from “another brand with a caffeine serum” to a category expert with a loyal following and shelf presence that makes sense.
Logistics and Lead Times in Eye Care Manufacturing
One of the most common—and important—questions we get from clients is: “How long does it actually take to bring an eye treatment product to life?” And it’s a fair one. Whether you’re launching a caffeine serum or an under-eye patch, the reality is that eye care manufacturing is more than just mixing ingredients—it’s a multi-stage process with a timeline that touches formulation, packaging, production, testing, and international shipping.
That’s why we always help our partners plan backward from their launch goals, and build a realistic, step-by-step roadmap that sets them up for success. Below, we’ve broken down each phase of the process—along with the factors that can delay or accelerate your path to market.
🧪 Sampling Phase: 3–5 Weeks
Everything starts with your formula. Once we understand the concept you’re building—like a peptide eye serum or a cooling roll-on balm—we move into the sample development stage, which usually takes 3 to 5 weeks.
During this time, we:
- Source actives and excipients (like caffeine, niacinamide, or hyaluronic acid)
- Adjust texture and absorption speed based on your use-case (day vs. night)
- Conduct early-stage stability checks to confirm ingredient compatibility
- Send physical samples for your review, feedback, and refinements
We can move faster with stock bases, but for anything semi-custom or fully custom, we always recommend giving this phase enough room for 1–2 rounds of adjustments—especially if your branding or claims strategy relies on texture, scent, or clinical ingredients.
If you also need packaging compatibility testing—for example, checking if your formula reacts with an airless pump or metal rollerball—we build that into the same sampling timeline.
🏭 Production Phase: 4–6 Weeks
Once you sign off on the final formula and approve your packaging specs, we kick off full-scale production. This stage typically takes 4 to 6 weeks, depending on how customized your project is.
Production includes:
- Ordering raw materials in bulk quantities
- Ordering or assembling components (bottles, droppers, pouches, jars)
- Filling, sealing, labeling, and coding the units
- Final QC inspection, microbial testing, and batch documentation
Most delays we encounter at this stage come from packaging sourcing. If your container requires custom tooling, Pantone-matched printing, foil stamping, or embossing, we need to allow extra lead time—especially if you’re working with glass, metal, or imported materials. For faster turnaround, we often recommend starting with stock bottles or jars, which can be decorated later as your brand grows.
We also conduct stability and safety testing either in parallel or directly after filling, depending on your export goals.
🚚 Shipping and Customs: 2–4 Weeks
Once your products are filled and boxed, it’s time to ship—and here’s where global logistics come in. We ship to clients in the U.S., EU, Middle East, and Asia regularly, so we understand how long it takes and what documentation is required.
For most projects:
- Air freight takes about 4–7 business days, plus customs
- Sea freight takes around 3–5 weeks, depending on port and lane
- Customs clearance typically adds another 3–7 days, depending on your country’s cosmetic regulations
If you’re shipping to a 3PL, Amazon FBA warehouse, or retail distributor, we’ll also help with:
- Carton labeling (FNSKU, lot code, expiration date)
- Pallet configuration
- Export documentation (COA, MSDS, CPNP, Halal certs, etc.)
Some markets (like Indonesia, UAE, or Brazil) require special registration or language labeling, which we flag early so you don’t get caught off guard.
🧭 Plan for 12 Weeks Total—Minimum
If you’re launching a brand-new eye care product—from formula to packaging to shelf—we recommend planning for a minimum of 12 weeks from the time you say “go” to the moment product arrives at your warehouse.
That timeline includes:
- 3–5 weeks for sampling
- 4–6 weeks for production
- 2–4 weeks for shipping + customs
- Buffer for artwork revisions, ingredient sourcing delays, or packaging hold-ups
If you’re using custom formulas, packaging that’s made-to-order, or if you’re targeting a strict launch window (like Black Friday, summer pre-orders, or a retail buyer pitch), we advise building in another 1–2 weeks of cushion to avoid stress.
We don’t just set timelines—we help you manage them proactively, with checkpoints and alerts every step of the way.
🧠 Pro Tips from Our Production Team
After years of launching eye care SKUs globally, here are the best practices we share with every client:
- Lock packaging early. Custom bottles, tubes, or jars often take longer than formulation.
- Settle artwork during sampling. Label revisions delay production more than anything else.
- Don’t rush stability testing. It’s legally required in many markets and ensures your product stays safe over time.
- Expect the unexpected. Weather delays, holidays, ingredient backorders, and port congestion are real—planning buffers pays off.
We treat every client’s timeline like a project plan—not just a production order. Our job is to help you launch on time, on budget, and with confidence.
Why Partner with Metro Private Label for Your Eye Treatments Line?
If you’re serious about building an eye treatment product that actually works, resonates with your audience, and keeps customers coming back—not just another jar of cream with a trendy label—then partnering with us at Metro Private Label is the right move. We’ve supported startup founders building their first caffeine serum, spa retailers launching in-house anti-aging lines, and global distributors expanding their skincare portfolios across multiple markets. And if there’s one thing we’ve learned, it’s this: no two eye treatment brands—or SKUs—should ever be the same.
We Don’t Just Follow Trends—We Help You Anticipate What’s Next
The eye care category is evolving fast. What used to be just “eye cream” is now a range of hyper-targeted, multi-function formats with unique delivery systems and functional textures. That’s why we keep a constant pulse on:
- Ingredient innovation (like peptide complexes, encapsulated retinol, or caffeine + niacinamide blends)
- Channel-specific demands (TikTok-fueled product virality, “before & after” performance content on Amazon, spa-centric luxury finishes)
- Global regulatory updates (EU allergen disclosure, FDA-compliant label rules, Halal and EWG certification support)
When you work with us, you’re not just launching a product—you’re building a line that’s relevant, future-proof, and compliant from day one.
Built Around Your Brand—Not a One-Size-Fits-All Formula
We’re not in the business of handing out cookie-cutter creams. Your eye product should reflect your target customer, brand tone, and unique market positioning. Whether you’re speaking to Gen Z with a cooling eye balm stick or developing a derm-approved serum for clinical distribution, we’ll help shape:
- The texture (gel vs. cream vs. balm)
- The actives (like retinol, peptides, or caffeine)
- The delivery format (airless pump, rollerball, patch, or glass dropper)
- The label language and ingredient story that align with your tone of voice
We don’t just “flavor” a stock base. We work backwards from your brand story and help you craft an eye treatment that aligns with it—scientifically and emotionally.
Quality That’s Felt From First Use
Every batch we produce goes through:
- Micro and stability testing to ensure formula integrity and shelf life
- Packaging compatibility checks, especially critical for active-rich or oxygen-sensitive formulas
- Traceable production runs with documentation you’ll need for retail audits or international registration
We care about how it feels under the eyes, how it performs after 4 weeks of use, and how your customers perceive it from unboxing to application. The first impression of your product is the first impression of your brand—and we make sure it’s flawless.
Sustainability, Integrated from Day One
We don’t treat sustainability as an afterthought. It’s part of how we build from the ground up. That includes:
- Offering PCR, recyclable, and sugarcane packaging
- Supporting refillable formats for spa retail or DTC bundles
- Creating “free-from” formulas (no parabens, PEGs, or synthetic fragrance)
- Guidance toward certifications like COSMOS Organic, Clean at Sephora, and Leaping Bunny
If your customers care about what’s in the bottle and what happens after they toss it—we’re ready to help you align with those values in a way that’s real, credible, and achievable.
Start Lean. Scale Smart. Grow Without Friction.
You don’t need a massive PO to work with us. In fact, many of our most successful clients started with a small test run—500 to 1,000 units per SKU—to validate the product, gather reviews, and refine their messaging. Once they saw traction, they scaled confidently and quickly.
We support:
- Flexible MOQs depending on format and packaging
- Fast reorder turnarounds when you’re responding to viral interest or distributor requests
- Stable scaling paths, so your next 5,000 units feel just as smooth as your first 500
We’ll never push you into more volume than you need—but we’ll be ready when you’re ready to grow.
More Than Manufacturing—We Help Fill Strategic Gaps
Need help differentiating between “firming” and “brightening” in your PDPs? Not sure what ingredient claims you can make in the EU? Wondering how to structure your eye care bundle to boost AOV on Shopify?
We’ve helped dozens of brands solve those same challenges. When you partner with us, you also get:
- Messaging and claim support
- Region-specific compliance guidance
- Planning for seasonal sets, line extensions, and DTC drops
We’re not just your manufacturer—we’re your behind-the-scenes strategy team.
Fast, Friendly, and Always Within Reach
We’re known for being fast, clear, and easy to work with. That means:
- Direct contact—no ticket systems or vague replies
- Adaptability when plans change (as they often do)
- Hands-on support when you hit a snag—whether it’s a label file issue, a delayed raw material, or a formula tweak needed for humid climates
When something needs to get done—we’re already on it.
Let’s Build Something That Works—And Lasts
When an eye care product is well-formulated, well-positioned, and beautifully executed, it does more than just sell—it builds trust. We’ve seen our clients earn glowing reviews, land retail deals, and create loyal customer bases around a single great eye product.
So if you’re ready to create a line that feels modern, performs beautifully, and gives your brand real staying power in the skincare space— Let’s build it, together.
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Elevate Your Brand with Metro Private Label’s High-Performance Eye Treatments
At Metro Private Label, we don’t just manufacture Eye Treatments—we help you create skincare SKUs that stand out, perform beautifully, and build loyalty. Every formula we develop is shaped around real-world consumer needs—like reducing puffiness, minimizing fine lines, hydrating without greasiness, and absorbing fast enough for a 7 a.m. makeup routine.
Whether your customers are Gen Z shoppers discovering caffeine serums on TikTok, clinical spa buyers seeking results they can stand behind, or mid-market brands building out a targeted anti-aging routine, we help you deliver eye care products that feel great, work hard, and actually get finished—not forgotten in a drawer.