Your Trusted Tan Extenders Manufacturer
We help you launch faster, start smaller, and stand out with custom formulas, pro-grade quality, and trend-driven skincare that sells — all built to grow with your brand.
Private Label Tan Extenders
At Metro Private Label, we understand that a great tan doesn’t end at the salon door—it lives on in the glow your customers carry with them.That’s why we’ve developed our private label tan extenders to do more than just moisturize. They help prolong color, prevent streaks, and build loyalty for your brand with every application. Whether your audience is self-tan devotees, vacation shoppers, or post-salon clients, we help you deliver a product they’ll actually reorder.
From gradual tanning moisturizers with DHA to aloe-rich after-tan gels, shimmer-infused lotions, and anti-fade formulas for chlorinated skin, every extender we manufacture is built on real-world use cases and up-to-date search trends. We track what’s rising on Amazon, TikTok, and spray tan forums—so your brand launches SKUs that aren’t just on shelf, but in demand.
As your manufacturer, we don’t just pour lotion into a bottle. We help you build a brand experience that feels premium, performs visibly, and earns reviews that sell. Want something fragrance-free for sensitive skin? Need a glow formula that plays well under SPF? Looking for refillable packaging or TikTok-worthy visuals? We can make that happen.
Whether you’re launching your first DTC tan line or scaling a salon-based retail program, we’ve got the formulas, R&D flexibility, and MOQ options to make it smooth. Let’s turn your tan extender idea into a product that actually extends your brand.
Gradual Tanning Moisturizer
Spray Tan Extender Lotion
After-Tan Cooling Gel
Tan Extender Body Butter
Shimmer Tan Extender
Fragrance-Free Tan Extender
Anti-Fade Tan Protector
Gradual Tan Extender with SPF
Build a Tan Extender Line That Doesn’t Just Hydrate — It Keeps the Glow Going
At Metro Private Label, we know tan extenders aren’t just an afterthought—they’re the secret weapon behind better reviews, longer-lasting color, and higher reorder rates. Whether your audience is fresh off a spray tan or easing into a gradual glow at home, the right extender makes them come back to your brand, not start searching for someone else’s.
That’s where we come in.
We help you go beyond generic formulas and develop tan extenders that actually match what your customers are looking for. Want a fragrance-free aloe gel that soothes post-tan redness for sensitive skin? Need a gradual tan moisturizer with clean ingredients and creamy absorption? Selling on Amazon and need a non-transfer shimmer lotion that photographs well and won’t stain sheets? We’ll help you lock in the glow and dial in the details.
Our extender range is built around real-world usage—and real search demand: From DHA-powered gradual tanning creams, to after-tan hydration gels, to anti-fade body butters that help color last through chlorine and daily showers. We also offer SPF-infused options, vegan shimmer lotions, and clean formulas that meet EU and GCC standards. We stay plugged in to what’s trending on Amazon, TikTok, and top skincare marketplaces, so your lineup stays relevant—even after summer ends.
But tan extenders are more than function—they’re all about feel. That’s why we help you choose the right texture, scent profile, and finish. Whether it’s a cooling mist, a rich butter, or a lightweight serum, we’ll match your customer’s expectations with the right base and sensory details. Want something with coconut + vanilla for a tropical vibe? Or fragrance-free for medical spas? Done.
Need a refillable pump to support your eco brand? A soft matte tube with shimmer accents? Or full regulatory documentation for US, EU, or GCC markets? We handle sourcing, fill, compliance, and design compatibility from start to shelf.
Whether you’re launching with 500 units or scaling a full tan care collection, we offer low MOQs, fast timelines, and formulation flexibility to get your extenders into your customer’s hands—quickly, cleanly, and on brand.
👉 Let’s create tan extenders that don’t just moisturize—but monetize.
More Than Just a Tan Extenders Manufacturer
We’re not just here to fill bottles with lotion—we’re here to help you create tan extender SKUs that get loved, reordered, and talked about. Whether you’re launching a daily glow line, a post-spray-tan care kit, or an on-shelf seasonal hero, we help you bring it to life—fast, functional, and fully branded.
From gradual tan moisturizers with clean DHA, to after-sun gels with aloe + cucumber, to shimmer body creams designed for social sharing—we don’t just formulate to spec. We build around what’s ranking, what’s trending, and what’s actually selling.
Whether you’re starting with one hero SKU or rolling out a full tan care extension, we’ve got you covered—formulation, packaging, compliance docs, and production all included.
✅ Launch Fast—While the Market's Paying Attention
We stay synced with Google, TikTok, and Amazon trend cycles—so your extender launches when search intent peaks. Need a post-sun cooling balm in time for summer? Want to ride the moisturizing shimmer wave? We’ll help you go live while the market’s still glowing.
✅ Build What People Already Love
We reverse-engineer the features customers love: aloe for recovery, hyaluronic acid for hydration, DHA-free glow for streak-free results. No filler formulas—just proven ingredient systems tailored to your brand story.
✅ Start Small, Scale Smart
We support MOQs as low as 500 units—so you can test demand, capture early traction, and scale confidently. No need to overcommit on inventory just to get your brand moving.
✅ We Handle the Hard Stuff
We handle the behind-the-scenes work—from texture stability and scent matching, to label compliance for US/EU/GCC, to packaging sourcing that fits your target shelf or feed. You focus on growth—we’ll handle the rest.
Extend the Glow — and the Brand Loyalty — with Metro Private Label
When you work with Metro Private Label, you’re not just choosing a tan extender manufacturer—you’re teaming up with a partner who knows how to turn a post-tan routine into a long-term customer relationship. We help you create extender lotions, gels, and butters that do more than just hydrate. They lock in glow, prolong color, and build repeat business.
Whether you’re adding a subtle after-tan balm to your hero SKU, launching a complete post-sun care line, or targeting spray tan clients with a premium extender—we help you align formula, texture, function, and packaging to fit your audience, price point, and go-to-market strategy.
🌿 Tan Extenders That Match the Way Your Customers Glow
We don’t do cookie-cutter. Your tan extender line should match your brand’s voice—hydrating, skin-soothing, shimmer-packed, or clean-formulated. We bring those details to life from first swipe to final shelf.
Thinking of launching a: 💧 Gradual tan moisturizer with DHA, aloe, and clean ingredients? 🧊 After-sun gel with aloe vera, cucumber, and a cooling effect? ✨ Shimmer body lotion with mica, coconut, and skin-conditioning oils? 🧴 Rich tan extender butter for dry skin recovery post-tan? ☀️ SPF-infused tan prolonger to hydrate and protect in one step?
We’ve formulated them all—and we’ll help you get the feel, fragrance, dry-down time, and tan life exactly right for your audience.
📦 Packaging That Delivers Before They Even Pump It
Your customers see the bottle before they feel the results. That’s why we help you create tan extender packaging that stands out on-screen, feels good in-hand, and holds up through fulfillment.
Need: 🧴 Soft-touch tubes with luxe metallics for that upscale glow? 💡 Clear PET bottles to showcase clean, natural formulas? 📦 Compact pumps or jars that fit salon retail displays or DTC mailers?
We’ll help you dial in size, shape, materials, and sustainability—so your packaging works just as hard as your formula does.
⚡ Ready for Fast Moves and Flexible MOQ
Tan extender trends move fast—and we’re built to keep up. We offer low MOQs starting from 500 units, flexible sampling options, and fast turnaround, whether you’re planning a summer drop or expanding your core collection.
We support you with: ✍️ Concept & SKU guidance (including what’s trending on Amazon, TikTok, and Google) 🧪 Formula development with options for shimmer, fragrance-free, DHA, SPF & more 📋 Full INCI support, regulatory claims, and docs (US, EU, GCC, AU markets) 🏭 Manufacturing, QA, packaging sourcing, and logistics — all in one place
All manufactured in our ISO22716 / GMPC-certified facility with batch traceability and global compliance standards built in.
🌞 Let’s Build a Tan Extender That Doesn’t Just Hydrate—It Keeps Them Glowing
Because when the texture’s right, the scent’s addictive, and the results show up in the mirror—your customer doesn’t just finish the bottle. They reorder it.
👉 Ready to sample? MOQ starts at just 500 units. Let’s glow.
FAQs Tan Extenders
For your convenience, we’ve gathered the most commonly asked questions about our Tan Extenders. However, should you have any further queries, please don’t hesitate to reach out to us.
We manufacture everything from gradual tan lotions and after-sun hydrators, to shimmer-infused creams, cooling aloe gels, and SPF tan maintainers. You can choose from our ready-to-go formulas or develop something completely custom with our R&D team.
Of course. We can customize DHA levels, texture, dry-down feel, fragrance profile, and even add functional skincare ingredients like hyaluronic acid, niacinamide, or plant extracts. If you’ve got a vision—we’ll help you build it.
Our standard MOQ starts at 1,000 units per SKU, but we also support test runs from 500 units for eligible formats. We know some brands are just getting started—so we try to stay flexible.
Most projects take around 3–5 weeks for sampling, then 4–6 weeks for production, depending on packaging and ingredient lead times. Tight timeline? Just ask—we’re used to working fast.
Yes, most of our formulas are vegan and cruelty-free by default. We can also formulate to meet clean beauty standards, such as EU 1,400+ restricted list compliance, GCC requirements, or US retailer “clean lists.”
Definitely. We help you source UV-safe PET bottles, airless pumps, matte tubes, or glass jars—plus manage label printing and layout design. Whether you want beach bag–ready or luxury shelf–worthy, we’ll help you get there.
We do both. If you want to move quickly, we’ve got pre-tested, top-selling base formulas you can brand instantly. Want to build something unique? We offer full custom formulation services too—with lab samples, test feedback, and ingredient selection support.
All our products go through stability testing, compatibility checks, and packaging interaction trials. Our factory is ISO22716 and GMPC certified, and we follow regulatory standards for US, EU, AU, and GCC markets.
Yes—we’re happy to support you with compliant claims like “non-streak,” “quick-dry,” or “visible glow in 24 hours,” plus ingredient highlights and how-to usage tips that help your product convert better on Amazon or DTC sites.
Yes, we ship worldwide and handle full export support—from customs docs and MSDS, to label compliance and logistics. Whether you’re selling in the U.S., Canada, EU, UAE, Australia, or Southeast Asia, we’ve done it before—and we’ll guide you through it.
“We needed a post-tan gel that felt soothing, absorbed fast, and had clean label ingredients. Metro nailed it on the first round of samples. As a salon chain, it’s hard to find manufacturing partners that can scale with us, but they’ve been on point.”
“The Metro Private Label team made our tan extender launch totally painless. Their MOQ flexibility was perfect for our test run, and the custom fragrance they developed became a huge hit with our Gen Z buyers. Already planning our second SKU.”
“Formulation support, export documents, compliance for EU labeling—they handled all the technical parts while we focused on branding and go-to-market. Our shimmer body lotion has been reordering steadily thanks to their insight into trends and textures.”
“We were looking for a tan extender cream with DHA and SPF, and Metro helped us build something clean, effective, and compliant for the Middle East. The communication was clear, and their team went above and beyond to meet our timeline.”
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Your Ultimate Guide to Tan Extenders
Thinking about adding tan extenders to your line—whether it’s to ride a seasonal DTC trend, give your spa clients something to take home, or expand your beauty retail shelf? You’re in exactly the right place.
At Metro Private Label, we’ve helped everyone from emerging Gen Z brands and Amazon sellers, to beachfront boutiques and global distributors, create tan extenders that don’t just hydrate—they get reordered.
Now here’s what we’ve seen work (and sell): Tan extenders aren’t just “moisturizers for tanners.” They’ve become part of the self-care glow ritual. The best ones feel amazing on the skin, keep the tan looking even for days, and smell like summer in a bottle. They go on smooth, dry down fast, and help your customers stretch that glow—whether it came from the beach, a spray gun, or a self-tanner bottle.
That’s exactly what this guide is here to help you figure out. We’ll walk you through the formats, the ingredients, the packaging, and the claims—so you can build a tanning line that glows, performs, and converts.
Let’s dive in.
Table of Contents
What Is a Tan Extender—and Why Do Customers Love It?
At Metro Private Label, we’ve seen firsthand how much impact a good tan extender can have—not just on skin, but on repeat purchases and customer loyalty. A tan extender is more than just a lotion. It’s a targeted post-tanning treatment designed to lock in color, hydrate the skin, and create a smooth, even fade after any tanning session—whether that’s from the sun, a spray booth, or self-tanner at home.
What makes tan extenders so valuable is the gap they fill in the customer experience. Many tanning products deliver that initial color payoff—but the follow-up? That’s where things often go wrong: fading, streaking, dry patches, or uneven tone. We help you create a tan extender that solves those issues head-on, so your brand doesn’t just glow for 24 hours—it stays part of your customer’s routine for days.
And it’s not just about hydration anymore. Today’s consumers are skincare-savvy and experience-driven. They expect their tan extender to do more than moisturize. They want added benefits like:
- A glow that looks natural and smooth, not orange or patchy
- A scent that feels luxurious or beachy—not overpowering or synthetic
- Skin-loving ingredients like aloe vera, hyaluronic acid, niacinamide, or even mica shimmer
- Clean formulas that feel good on sensitive or sun-exposed skin
That’s exactly why tan extenders have become one of the highest-reviewed and most-reordered products in the sun care category. When the formula’s right—and when it matches your brand’s tone and texture goals—it becomes a product customers come back for, again and again.
For our clients, that means more than just a successful SKU. It means a product that builds trust, earns organic referrals, and extends the value of every tanning experience your customer has. So if you’re launching tanning oils, mousses, or sprays—don’t skip the extender. It’s not just a nice-to-have. It’s a profit-smart, brand-building essential—and we’re here to help you make it memorable.
Tan Extenders vs. Gradual Tanners: What’s the Difference?
At Metro Private Label, one of the first questions we ask new clients is: “Do you want your product to maintain a tan—or create one?” Because that single decision helps us guide you toward the right formula: a tan extender or a gradual tanner.
Let’s start with tan extenders. These are typically moisturizing, post-tan products that help your customer hold onto the color they already have—whether from sun exposure, a spray tan, or self-tanner. They don’t contain high levels of DHA (or any at all); instead, they’re formulated to nourish, hydrate, and prevent patchy fading. Think of tan extenders as a skincare-forward aftercare solution—ideal for keeping a tan looking fresh, even, and smooth for days longer than it naturally would.
Gradual tanners, on the other hand, are a bit different. These are products that build a tan over time, thanks to low concentrations of DHA—the active ingredient found in self-tanners. Your customer applies it daily like a body lotion, and over 2–4 days, a subtle tan begins to develop. Gradual tanners are a favorite for people who want a natural, low-commitment glow, especially those who feel intimidated by darker self-tan mousses or sprays.
Now here’s where it gets interesting: you don’t have to pick just one. Many of our clients come to us asking, “Can we create something that does both?” The answer is yes. Some of the most loved products in this space are hybrids—they work like a tan extender, deeply hydrating the skin and smoothing the tone, but they also contain just enough DHA to gently boost color with every use. This type of formula is especially popular in Amazon DTC, spray tan salons, and TikTok-friendly glow lines, because it offers that rare combo of maintenance + enhancement in one bottle.
What you choose really depends on your brand strategy and the type of shopper you’re targeting. If your audience is already tanning through other methods, a hydrating tan extender makes perfect sense—it complements what they’re already doing. If you’re building a glow-from-scratch product or targeting the clean beauty crowd who wants a slow, natural look, a gradual tanner might be your best bet. And if you want to stand out? That’s where the hybrid concept shines.
We’re here to help you explore all of these directions. We can walk you through market trends, texture options, DHA levels, and even scent pairing to make sure your product doesn’t just sit on the shelf—but becomes a repeat favorite.
In short: Tan extenders maintain. Gradual tanners build. And hybrids? They do both—beautifully.
Who Buys Tan Extenders—and Where Do They Shop?
At Metro Private Label, we’ve worked with a wide range of clients across industries—from indie beauty startups to multi-location salons—and one of the first things we help them understand is just how diverse the tan extender audience really is.
Tan extenders are no longer just for hardcore self-tan users. In fact, they’re one of those rare product types that can sit comfortably across multiple demographics and retail environments, as long as the formula and positioning are aligned with the end customer.
Let’s start with the vacation crowd. These are the beach-goers, honeymooners, and sun-lovers who’ve just spent a week in the sun and want that golden glow to stick around. They’re not looking for a strong self-tanner—they want something that hydrates, soothes, and helps their natural tan fade evenly. Products that promise “tan stays longer” or “prevents peeling” speak directly to them. These consumers typically shop in airport duty-free zones, hotel gift shops, and summer-focused ecommerce stores, often as impulse buys before or after a trip.
Then you’ve got the spray tan salon clients. These are customers who just paid $50 to $100+ for a professional bronzing treatment. The last thing they want is for it to fade in two days. That’s where we come in. We help salon owners create tan extenders that match the scent, tone, and active ingredients of their in-house spray tan formulas—so the client leaves with a product that doesn’t just feel cohesive, but extends their investment. These products are typically sold in salon retail areas or spa counters, and they offer salons a great retail upsell opportunity with high margins.
Self-tanning lovers are another big segment—and probably the most product-aware. These customers are active on TikTok, YouTube, and Reddit beauty forums. They know what DHA is, they know the difference between warm and cool undertones, and they have opinions on drying time, scent, and transfer resistance. They’re shopping on Amazon, TikTok Shop, and direct-to-consumer websites. For this audience, we recommend tan extenders that feel lightweight, smell good, and support consistent tone development. A product that says “non-sticky,” “fast-absorbing,” or “won’t stain your sheets” is going to win.
We’re also seeing a growing category of skincare-first consumers entering the tanning market. These buyers aren’t always focused on the tan—they’re focused on glow, hydration, and routine-friendly textures. When we formulate for this audience, we’ll often incorporate ingredients like hyaluronic acid, niacinamide, chamomile extract, or panthenol. Think clean beauty, minimal packaging, and a label that reads like a serum rather than a bronzer. These consumers shop through wellness retailers, curated ecommerce platforms, and even dermatology clinics.
As for where these products actually move? That depends entirely on your channel. On Amazon, it’s about keywords, reviews, and value-per-ounce. On TikTok, you want products that sparkle, deliver visible glow, and make sense on video. For salons and retailers, it’s about shelf presence, tactile packaging, and clean storytelling.
That’s why we never take a one-size-fits-all approach. When you work with us, we’ll first help you define who your customer is—what they value, where they shop, and how they talk about tanning. From there, we’ll build a formula and brand experience that fits right into their world, whether that’s a sunny boardwalk shop, a viral TikTok post, or a luxury skincare shelf.
Because in our experience? When you speak your customer’s language—and meet them where they shop—your tan extender doesn’t just sell. It sticks.
Top Formats for Private Label Tan Extenders
At Metro Private Label, we don’t believe in one-size-fits-all tanning solutions—because your customers don’t all tan the same way, and they definitely don’t shop the same way. That’s why we offer a wide range of tan extender formats that can be tailored to your brand’s tone, target audience, and retail channel. Whether you’re launching a beachside boutique collection, a high-volume Amazon SKU, or a DTC product with social media appeal, we’ve got you covered.
One of the most popular formats we manufacture is the gradual tanning lotion. This is the go-to product for customers who want to hydrate and tan at the same time—without committing to a deep bronze in a single session. We can formulate it with low-dose DHA for a buildable glow or keep it completely DHA-free if you just want the benefits of hydration and tan protection. These lotions are daily-use, easy to position as part of a skincare routine, and work great across both ecommerce and salon retail.
If your audience is more sun-oriented—think beach lovers, travelers, and vacation shoppers—then you’ll want to look at our after-sun aloe gels and cooling balms. These products deliver an instant soothing sensation after UV exposure and double as a tan maintainer. We often include aloe vera, cucumber extract, chamomile, and panthenol to calm the skin and lock in moisture, and we can control the texture to be featherlight, slightly jelly-like, or rich and creamy depending on your brand feel.
Then there’s the shimmer-infused glow cream, which has been exploding in popularity thanks to TikTok and Instagram beauty trends. These formulas aren’t just functional—they’re visually engaging. They provide a soft, radiant glow on the skin thanks to mica or pearl-based shimmer, and we can customize everything from shimmer tone (golden, champagne, rose) to base color, to match your target skin tones. Pair that with a signature scent like coconut, vanilla, or tropical fruit, and you’ve got a viral-ready product.
For customers with dry or mature skin—or simply those who want a more indulgent experience—we often recommend rich tan-maintaining body butters. These have a thicker, balm-like consistency and work incredibly well in cooler climates or nighttime routines. Brands in the spa, clean beauty, or premium space love this format because it feels luxurious and can be enhanced with shea butter, cocoa butter, or botanical oils.
If your customers are always on the move, we’ve also developed tan extender sprays that are perfect for quick, mess-free application. These can be formulated as clear sprays, milky mists, or even bi-phase shimmer sprays, depending on your look and function. They absorb quickly, work beautifully on legs, arms, and back, and are ideal for travel kits, beach bags, and everyday summer routines.
And for more sensitive skin types—or brands positioned in the clean, clinical, or derm space—we often recommend launching a fragrance-free recovery lotion. These are formulated with gentle ingredients like allantoin, oat kernel extract, or bisabolol, and they’re great for post-spray tan clients, rosacea-prone skin, or anyone looking for a product with zero irritation and maximum moisture. We strip out alcohol, dyes, and fragrance to keep it clean and compliant.
Lastly, if you’re planning to go beyond just one SKU, we can help you develop a seasonal bundle or kit that combines multiple formats. For example, a three-step system with a cooling gel, a gradual glow lotion, and a shimmer cream is a perfect summer-ready set that performs well across DTC sites, gift boxes, and influencer collaborations. We’ll help you balance usage occasions, price points, and packaging types so the entire line feels cohesive and elevated.
So whether you’re building for sun chasers, skincare lovers, spray tan pros, or content creators, we’ll guide you to the tan extender formats that meet their needs—and build real value for your brand.
Trending Ingredients to Include in Your Formula
At Metro Private Label, when we help clients develop a tan extender formula, we’re not just thinking about hydration or color—we’re thinking about how the product feels, performs, and connects with the modern skincare-conscious customer. These days, your buyers aren’t just asking “Will this help my tan last?” They’re asking: “What’s in it for my skin?” That’s why we focus on multi-benefit, trend-driven ingredients that combine functional tanning care with visible skin benefits.
Let’s start with the one ingredient most people associate with tanning: DHA (dihydroxyacetone). This is the gold standard for gradual tanning and what gives your skin that sun-kissed bronze over time. Depending on your positioning, we can help you fine-tune the DHA concentration to deliver anything from a soft glow to a buildable tan, without the mess or deep commitment of a full self-tanner. And if your audience prefers clean or sensitive formulations, we can pair DHA with ingredients that minimize odor and reduce streaking, creating a product that truly feels like skincare.
Now, if there’s one thing every great tan extender should do—it’s hydrate. That’s where hyaluronic acid comes in. We love working this into formulas because it holds up to 1,000 times its weight in water, which helps the skin stay plump, smooth, and visibly healthy. It’s especially important for post-tanning care, when skin tends to feel a little dry or tight. Adding hyaluronic acid also gives your product a skincare edge—perfect for brands that want to market toward glow-getters who care about long-term skin health.
Another favorite combo we often recommend is aloe vera and cucumber extract. These are classic cooling agents, ideal for tan extenders that double as after-sun care. We use them to calm the skin, reduce inflammation, and leave that refreshing, light finish customers love—especially in gel or mist formats. These ingredients also signal “natural” and “clean,” which is a huge trust booster if your brand plays in the wellness or derm-safe space.
Want that immediate wow factor? That’s where mica and natural shimmer pigments come in. These ingredients create a light-reflecting glow that looks beautiful on the skin—even before the tan fully develops. We’ve worked with brands to customize shimmer tones from rose gold and champagne, to subtle pearlescent and golden bronze, depending on the vibe and target customer. These formats are perfect for social media-ready products, vacation kits, and any SKU that needs to stand out visually.
For brands that want to combine tan care with tone-correcting skincare, niacinamide is an excellent choice. It helps with even tone, barrier repair, and reducing visible redness—which can be really helpful for customers who tend to get patchy or uneven fades. It also pairs beautifully with DHA, helping to stabilize the formula and improve skin clarity at the same time. We use it often in hybrid products where tanning meets skincare, and it’s a go-to for brands that want to feel a little more “clinical” or derm-backed.
Finally, let’s talk about the rich, nourishing base that holds everything together. We frequently use vitamin E and shea butter to give your formula that deep conditioning feel, perfect for tan extenders designed for dry skin, night care, or colder climates. These ingredients not only soften and restore the skin, but also help hold onto pigment longer by preventing flaking and dehydration. The result? A longer-lasting tan and a more luxurious application experience.
At the end of the day, our goal is to help you craft a formula that your customers love to use—not just for the glow, but for how it makes their skin feel. Whether you’re building a minimalist clean-label lotion or a shimmer-infused glam product, we’ll help you pick the ingredients that match your brand, support your claims, and deliver real results. Because in today’s beauty market, ingredients aren’t just part of the product—they are the story.
How to Choose the Right Product for Your Brand
At Metro Private Label, we know that launching the right product isn’t just about picking something that sounds trendy—it’s about building something that fits your customer, channel, and brand identity. Whether you’re a startup still finding your voice, a salon looking to offer post-service care, or a TikTok-first brand chasing that next viral glow moment, we’re here to help you make that decision strategically.
If you’re a startup or early-stage beauty brand, our biggest piece of advice is this: don’t try to do everything at once. Start with one or two strong hero SKUs—something that’s easy for your customer to understand, love, and come back for. A daily glow lotion is a fantastic starting point. It feels familiar, works for most skin types, and gives your audience a touch of tan without requiring big commitment. Pair that with an after-sun gel or cooling recovery balm, and you’ve got a solid, season-proof entry set. These formats are simple, scalable, and give you the breathing room to test your market and messaging before expanding.
For salons, spas, or beauty retailers, you already have an edge—built-in foot traffic and customer trust. Now it’s about turning that into a retail opportunity. What we usually recommend is a service-paired tan extender that matches the treatment your clients just experienced. For example, if you’re offering spray tans, we’ll help you create a matching take-home product that mirrors the same scent, texture, and tone as your in-salon formula. It’s not just about selling a bottle—it’s about extending the results of your service, making the client feel like they’re continuing their treatment at home. We can even help you bundle it with your treatment packages or create refill models for loyal clients.
Now, if you’re building a TikTok-native or Amazon-first brand, your strategy is a little different. You’re not just selling a formula—you’re selling a visual story and instant gratification. That’s why we often steer DTC and marketplace clients toward high-impact, trend-responsive formats like shimmer lotions, express glow creams, or spray-on tan extenders. These products show instant payoff, feel aesthetic on camera, and align well with keywords and search behavior like “sunless glow,” “instant tan,” or “hydrating bronzer.” We also help you think about things like unboxing experience, camera-friendly finishes, and scent profiles that align with influencer content and customer reviews.
Still unsure what’s right for your brand? That’s exactly why we’re here. We’ll sit down with you, look at your positioning, your target buyer, your launch timeline, and your distribution channel, and help you build a smart product roadmap. Sometimes that means launching one clean-label lotion to start; other times it means launching a mini trio that hits three different user needs. Either way, our job is to help you start strong—and scale with intention.
Because at the end of the day, launching a tan extender isn’t about picking what’s trending on the shelf—it’s about creating a product your customer will use again and again. And when you get that formula-channel-customer match just right? That’s where brand loyalty begins. Let’s build something that doesn’t just glow—it grows.
Labeling, Claims & Compliance—What You Need to Know
At Metro Private Label, we’ve learned that one of the most overlooked—but critically important—parts of launching a successful tan extender product is what ends up on the label. It’s not just about what your formula does—it’s about how you communicate it legally, clearly, and persuasively. And in this space, a good label isn’t just pretty—it protects your brand, guides your customer, and keeps you in compliance with global regulations.
Let’s start with the basics: INCI formatting. Every skincare product, especially if it’s sold internationally, needs to list ingredients using the International Nomenclature of Cosmetic Ingredients (INCI) system. That means instead of “coconut oil,” your label might say Cocos Nucifera (Coconut) Oil. It sounds technical, but it’s essential for meeting regulatory requirements in the U.S., EU, GCC, and Australia. Don’t worry—we don’t expect you to figure this out on your own. We take care of this for every formula we manufacture. You’ll get a fully formatted INCI list from us, ready for print, tested for accuracy, and matched to your actual product base.
Next comes the part most of our clients care about most: claims. This is where we help you turn product features into strong selling points—without crossing regulatory lines. For example, saying your tan extender is “non-greasy”, “quick-drying”, or “vegan-friendly” is completely reasonable if the formula supports it. We can also help you craft bold but legally safe lines like “DHA-free,” “glow lasts up to 5 days,” or “hydrated skin after one use.” These are the kinds of claims that drive conversions on Amazon or help differentiate your brand on TikTok or in retail—but they must be based on real formulation specs and acceptable marketing language. We’ll guide you through that.
We also get a lot of questions about “clean beauty” labels—phrases like “free from parabens”, “no artificial dyes”, or “non-toxic”. While these claims are in demand with today’s conscious consumers, they also come with fine lines depending on where you’re selling. For example, the EU doesn’t allow fear-based language like “chemical-free,” and claims like ‘non-toxic’ may imply medical safety, which can get flagged. That’s why we work closely with you to phrase claims that feel modern, marketable, and compliant—so your product can stand out without stepping into trouble.
When it comes to global regulations, we help you stay ahead. If you’re planning to sell in the EU, we’ll ensure you have the right PAO (period-after-opening) symbol, batch coding, and product notification requirements handled. If you’re entering the GCC (Gulf region), we’ll prepare documentation like safety assessments and ingredient declarations in Arabic. For Australia, we’ll flag any ingredients or SPF-related claims that could require TGA approval. And for the U.S., we keep you aligned with FDA cosmetic labeling guidelines—even when you’re selling on high-risk platforms like Amazon or TikTok Shop.
Another area we support is your packaging layout and technical compliance. That includes things like ensuring your unit carton includes the net contents in both ounces and milliliters, that your usage instructions are clearly readable, and that your brand story doesn’t drift into medical or therapeutic territory (which could trigger classification as a drug or treatment). We’ll review all of this with you before you go to print—so you don’t waste time, money, or face regulatory pushback.
And if you’re wondering what not to say? That’s where our guidance is often most helpful. We’ll advise you against using risky language like “treats eczema,” “safe for pregnancy,” “clinically proven” (unless it actually is), or “prevents skin damage,” unless you have the third-party testing to legally back it up. Instead, we help you frame your message around customer experience, product benefits, and proven active ingredients—all while staying within safe regulatory bounds.
At the end of the day, your label is more than just a list of features—it’s your first promise to the customer, and a public-facing representation of your brand ethics, product integrity, and legal reliability. We’re here to make sure you get it right—from claim to compliance, from back-of-bottle INCI to front-of-pack copy.
Because in today’s skincare space, the brands that win are the ones who speak clearly, sell ethically, and build trust from day one. And that all starts on your label.
Packaging That Converts
At Metro Private Label, we always tell our clients the truth most manufacturers avoid—your formula can be incredible, but if your packaging doesn’t connect, you’ve already lost half the battle. In today’s beauty landscape, especially with platforms like Amazon, TikTok, and Instagram driving product discovery, your packaging isn’t just a container—it’s your brand’s first impression, sales pitch, and social signal all in one.
That’s why we treat packaging selection as a core part of the product development process, not just the final step. When we work with you, we start by asking: who’s your customer, where are they shopping, and what kind of story do you want this product to tell? From there, we help you craft packaging that not only fits your brand vibe—but also performs in the real world.
For example, if you’re going for a clean, fresh, and transparent look, we often recommend clear PET bottles. These are perfect for tan extenders that come in gel or bi-phase form, or those with visible shimmer or botanical ingredients. A clear bottle lets the product do the talking—whether it’s showcasing golden sparkles, aloe-rich hydration, or a lightweight milk texture. They’re also lightweight and durable, which makes them ideal for ecommerce and travel retail, especially when customers want to “see the glow” before they feel it.
On the other hand, if your brand leans more luxurious or editorial, we love working with soft matte tubes and metallic foil accents. These formats add instant visual weight and tactile satisfaction, giving your tan extender that premium, spa-worthy feel. We can guide you on custom tube colors (think terracotta, ivory, rose gold), hot stamping for shimmer claims, or even gradient transitions for a subtle sun-fade aesthetic. These designs look amazing on shelf, unboxing videos, or in influencer flat lays—which means more content opportunities and higher perceived value.
We also understand that not every buyer is looking for a full-size product. That’s why we offer travel-sized pumps, twist tubes, and squeezable minis that are perfect for gift sets, beach kits, or sample campaigns. These smaller sizes are cost-effective, great for first-time users, and help reduce decision friction—especially on platforms like TikTok Shop or during seasonal promotions. We often help clients develop a “tiered packaging system” that includes mini, standard, and deluxe sizes to accommodate different price points and retail environments.
For brands targeting a Gen Z or social media-driven audience, packaging needs to work harder than ever. That shimmer cream isn’t just for glowing legs—it’s for going viral on Reels or getting noticed in a “GRWM” video. That’s why we focus on visual storytelling. Want your tan extender to pop on camera? We’ll help you design holographic finishes, ombré fades, clear windows, or custom applicator heads that look great when opened, swiped, or misted on camera. We know what catches the eye, what gets saved to cart, and what compels that “where’d you get that?” comment.
But we don’t just stop at looks. We also make sure your packaging is practical, protective, and formula-compatible. That includes matching pump strength to viscosity (so your shimmer lotion doesn’t clog), ensuring UV-blocking protection for sensitive actives, and sourcing airtight or anti-leak caps that can withstand global shipping. If you need recyclable, refillable, or PCR-based materials, we’ll walk you through those options too—so you can meet your sustainability goals without compromising on shelf appeal.
And yes—we’ll support you through label application, bottle compatibility tests, MOQ breakdowns, and even packaging compliance across international markets. Whether you’re shipping to Sephora UAE or fulfilling Prime orders in the U.S., we’ve got your back.
At the end of the day, we believe your packaging should do more than hold your product. It should tell your story, invite interaction, and drive that crucial first click or shelf pick-up. Let us help you create packaging that doesn’t just fit your formula—but amplifies your brand in every channel it appears.
Because when packaging is done right? It doesn’t just protect the product. It becomes the product.
MOQ, Lead Time, and Fulfillment Support
At Metro Private Label, we know that product development doesn’t stop at the formula—it’s about making sure your tan extender gets made, shipped, and delivered on time, in full, and with zero surprises. Whether you’re launching your first 500 units or scaling into mass retail with tens of thousands of pieces, we’ve built our operations to flex with you at every stage.
Let’s start with MOQ—something we get asked about all the time. For our tan extender line, we offer low minimum order quantities starting at just 500 units per SKU for select stock base formulas. That’s a big deal for early-stage brands who want to test demand before committing to full-scale inventory. We get that you may be launching a summer capsule, influencer collaboration, or pilot drop on Amazon or TikTok Shop—and you don’t want to overstock. That’s why we offer smaller MOQs without compromising on packaging, quality, or production process.
Once you’ve selected your formula and packaging, we move into the sampling phase, which typically takes about 3 to 5 weeks. During this time, we’ll send you real lab samples that reflect your actual product texture, scent, shimmer (if any), color, and viscosity. Need to tweak the dry-down feel? Want a slightly creamier consistency? Prefer a softer scent profile? This is where we fine-tune those details. We also make sure your chosen bottle or tube works perfectly with your formula—no clogging, no dripping, no mismatched viscosity. We can also prepare multiple versions so you can choose the best performer for your audience.
After sample approval, we’ll move into production, which usually takes another 4 to 6 weeks. This includes raw material sourcing, batching, filling, packaging, and final QC. If you’ve got a time-sensitive campaign (like a summer launch or pre-holiday window), just let us know—we’ll work with you to map out a realistic schedule and help you avoid bottlenecks during peak manufacturing seasons. We’re transparent with timelines, and you’ll always know where things stand—no radio silence, no last-minute delays.
But production is only part of the puzzle. What happens after the products are boxed up is just as important. That’s why we offer full fulfillment support, starting with batch traceability and regulatory documentation. Every batch we produce comes with a unique lot code, allowing you to trace product origin, ingredients, and production date. We also generate MSDS sheets, INCI lists, COAs, and customs documentation for the U.S., EU, GCC, and Australia—so you’re not stuck scrambling for paperwork right before your goods hit the port.
When it comes to global shipping, we’ve got your back. Whether you’re shipping to a U.S. Amazon FBA warehouse, a European distributor, or your own 3PL, we coordinate with logistics partners who know the ins and outs of beauty compliance. We can ship via air, sea, or hybrid routes depending on your timeline and budget. Need DDP (Delivered Duty Paid) services? Need us to print and apply Amazon barcodes or carton labels? Need goods split across multiple warehouses? We handle that all the time.
For brands who want to keep operations light, we also offer drop shipping coordination and flexible fulfillment models. That means we can produce and hold your inventory, then release it in waves to different locations. You won’t need to warehouse everything at once—we’ll help you plan smarter so you don’t tie up cash flow unnecessarily.
At the end of the day, our job isn’t just to make your product—it’s to help you deliver it smoothly into the hands of your customer. That means flexible MOQs, transparent lead times, and fulfillment that scales as you grow. Whether you’re a new brand doing your first 500-unit drop or preparing for mass retail with tiered regional rollouts, we’re here to make sure every piece of the backend runs just as smoothly as your glow-up formula.
Why Metro Private Label?
At Metro Private Label, we don’t just manufacture tan extenders—we help you build a product line that performs, resonates, and sells. For us, it’s never just about filling bottles. It’s about understanding your brand, your audience, and your goals—and bringing all of that to life through smart, trend-led product development.
We’ve worked with emerging beauty brands, salons expanding into retail, and fast-moving DTC sellers—and no matter your background or business model, our job is to make your product feel like it belongs in the customer’s hands. We dig into the why behind your idea. Are you trying to ride a summer trend? Build a year-round glow ritual? Launch a TikTok-friendly SKU? Whatever your angle, we match it with real consumer insights, competitive formats, and formulas that work—because when the customer sees results, they come back for more.
Our team keeps a close eye on what’s moving across platforms. We’re not guessing—we’re pulling inspiration from Amazon reviews, TikTok hashtags, and Google search trends to help you shape a product that’s not just relevant, but highly re-orderable. Think DHA-free glow creams that actually last, shimmer-infused body oils that don’t feel sticky, or aloe-based gels that calm and hydrate after sun exposure. These are the details that matter—and they’re built into everything we make.
And it doesn’t stop with the formula. We also take packaging seriously. Before your customer ever touches the lotion, they’re judging the look, feel, and function of the packaging. That’s why we help you choose the right container for your market—whether it’s a clear PET bottle to show off shimmer, a matte tube with foil details for that luxury vibe, or a mini pump that fits in a beach bag. We help you craft packaging that supports both branding and usability, without blowing your budget.
Behind the scenes, we handle all the technical complexity: INCI formatting, claims support, batch traceability, and compliance with regulations in the US, EU, GCC, AU, and beyond. We’ll walk you through what you can say (“non-greasy,” “vegan-friendly,” “up to 5-day glow”) and what you should avoid to stay compliant and protect your brand. You get more than a manufacturer—you get a partner who thinks like a regulatory guide, a copy editor, and a strategist.
We also believe in making high-quality manufacturing accessible. That’s why we offer low MOQs starting at 500 units, flexible sampling, and clear lead times—usually 3–5 weeks for samples and 4–6 weeks for full production. Whether you’re testing the waters or scaling to mass retail, we move with you. And yes, we ship globally—with full export documentation and fulfillment support built in.
So why do our clients keep coming back? Because we get it. We speak your language. We care about function and fragrance, yes—but also about market fit, margin, and momentum. When you work with Metro Private Label, you get more than product—you get a process built for speed, precision, and long-term brand growth.
Let’s build something that glows, sells, and scales—together.
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Launch Tan Extenders That Glow, Perform—and Sell
At Metro Private Label, we don’t just manufacture tan extenders—we help you create glow-boosting SKUs that customers actually finish and re-order. From hydration-packed daily lotions to shimmer creams and after-sun balms, every formula we build is designed to match real user behavior, modern skin needs, and on-trend textures.
Whether you’re a startup brand looking for low-MOQ sampling, a retailer ready to launch your in-house tanning line, or a DTC player chasing viral potential on TikTok or Amazon, we’ve got the tech, the formulas, and the packaging solutions to help you shine in your category.
👉 Let’s build a tanning product your customers won’t just try once—but will come back for, all season long. Start your project with us today. Sampling starts at just 500 units.