Your Trusted Sexual Lubricants Manufacturer
We help you launch faster, start smaller, and stand out with custom formulas, pro-grade quality, and trend-driven skincare that sells — all built to grow with your brand.
Private Label Sexual Lubricants
At Metro Private Label, we know a truly great lubricant does more than just make things smoother—it builds your customers’ trust, strengthens your brand’s reputation, and keeps them coming back for more. That’s why we’ve developed our private label sexual lubricants line around real user needs, proven formulations, and current market trends.
From best-selling water-based formulas and premium silicone blends to extra-thick anal lubes, organic aloe vera gels, warming sensation options, and playful flavored varieties, our range is designed to match what today’s buyers actually search for and love to use. We keep a close eye on Amazon best sellers, sexual wellness trends, and compliance standards, so what we produce for you is always relevant, safe, and competitive.
As your manufacturing partner, we’re not just here to fill a bottle of lube—we’re here to help you create a market leader. Whether your customers want clean-label vegan formulas, pH-balanced fertility-friendly gels, or bold sensory experiences, we’ll work with you to fine-tune the texture, function, packaging, and branding so it connects perfectly with your audience and your positioning.
Water-Based Personal Lubricant
Silicone-Based Personal Lubricant
Anal Lubricant (Extra Thick / Comfort Glide)
Organic / Natural Aloe Vera Lubricant
Flavored / Edible Lubricant
Warming Lubricant
Fertility-Friendly Lubricant
Libido-Enhancing / Arousal Gel
Build a Sexual Lubricants Line That Your Customers Can’t Stop Talking About
At Metro Private Label, we get it—sexual lubricants aren’t just another product on your shelf. They’re a personal experience, a trust-builder between you and your customers, and often the item that keeps them coming back for more. That’s where we come in.
Whether you’re launching a premium sexual wellness brand, scaling your Amazon or TikTok store, or adding a hero product to your spa or wellness range, we help you create lubricants that go beyond looking good in the bottle—they deliver results your customers can truly feel.
🧴 We Don’t Just Fill Bottles—We Create Best-Sellers
From water-based classics to premium silicone blends, our lubricants are designed to meet real consumer needs and inspire repeat purchases. We keep our finger on the pulse of what’s hot—from Amazon best-sellers to sexual wellness trends—while ensuring every formula meets U.S., UK, and EU compliance standards.
Here are just a few directions we manufacture every day:
- 💧 Water-Based Personal Lubricant — Toy-safe, non-staining, and easy to clean
- ✨ Silicone-Based Lubricant — Ultra-slick, waterproof, and long-lasting
- 🍓 Flavored & Edible Lubricant — Sugar-free fun for enhanced intimacy
- 🌿 Organic Aloe Vera Lubricant — pH-balanced, soothing, and plant-based
- 🔥 Warming Sensation Lubricant — Gently enhances sensitivity and arousal
- 💪 Anal Comfort Lubricant — Extra thick for cushioning and long-lasting glide
- ❤️ Fertility-Friendly Lubricant — pH & osmolality balanced to support conception
- ⚡ Libido-Enhancing Gel — Infused with natural stimulants for heightened pleasure
🎯 We Start With Your Brand Vision—Not Just a Stock Formula
When you work with us, you’re not just picking a product from a catalog—we help you design a formula that matches your audience, positioning, and budget.
From day one, we’ll guide you through:
- Formula Customization to match your target market’s needs
- Ingredient Selection that’s trending, effective, and compliant
- Packaging & Label Design that tells your brand story
- Budget Planning so you can scale without compromising quality
🚀 Launch With Confidence
Whether it’s your first SKU or your next hero product, we’re ready to make it happen with:
- ✅ Low MOQ of 1,000 units for test runs
- ✅ Custom fragrance, flavor & texture development
- ✅ Export-ready documentation (COA, SDS, INCI list)
- ✅ Flexible reorders as your brand grows
Let’s create sexual lubricants that aren’t just trending—they’re the ones your customers trust, love, and can’t wait to buy again.
More Than Just a Sexual Lubricants Manufacturer
At Metro Private Label, we don’t just produce lubricants—we help you create products your customers trust, love, and keep coming back for. From concept to shelf, we guide you through formulation, branding, and compliance so your lubricant line is ready to ship, scale, and sell.
✅ Launch What Customers Already Search For
We track what’s trending on Google, Amazon, and TikTok so your product hits the market in demand. From best-selling water-based and premium silicone blends to extra-thick anal comfort formulas, organic aloe vera gels, warming sensations, and flavored fun, we make sure your formula connects with real consumer needs and buying behavior.
✅ Formulas That Sell Themselves
We design lubricants to solve real needs—long-lasting glide, skin-friendly pH balance, natural ingredient appeal, or sensory enhancement. Whether you want a clean-label vegan formula or a premium silicone blend, we’ll tailor it to your brand so it’s not just unique—it’s a repeat-purchase driver.
✅ Start Small. Scale Smart.
Our low MOQ of 1,000 units lets you test your idea without big risk. Flexible packaging, flavor matching, and bottle sizes adapt as your brand grows—so you can scale with confidence, whether you’re selling on Amazon, in e-commerce stores, or to adult wellness retailers.
✅ We Handle the Compliance
From INCI lists and COAs to batch testing and export paperwork, we manage the technical details for U.S., UK, and EU markets. You can focus on building your brand while we ensure every product meets safety, quality, and regulatory standards.
✨ Build a Sexual Lubricants Line Customers Actually Trust
When you partner with Metro Private Label, you’re not just choosing a lubricant manufacturer—you’re teaming up with a sexual wellness partner who knows what sells, what complies, and what keeps customers coming back for more.
Whether you’re launching your first DTC hero SKU, expanding your range, or creating a retail line that solves real intimacy needs, we help you develop lubricants that are effective, trend-aligned, and built for repeat sales.
🧴 Formulas That Match What Your Customers Are Googling
We create data-driven, high-performance lubricants based on real-world search and purchase behavior. Popular directions include:
- 💧 Water-Based — Toy-safe, non-staining, easy to clean
- ✨ Silicone-Based — Ultra-slick, waterproof, long-lasting
- 🍓 Flavored & Edible — Sugar-free fun for enhanced intimacy
- 🌿 Organic Aloe Vera — pH-balanced, soothing, plant-based
- 🔥 Warming Sensation — Gentle heat for heightened pleasure
- 💪 Anal Comfort — Extra thick for cushioning and longer glide
- ❤️ Fertility-Friendly — Balanced for sperm viability and conception
- ⚡ Libido-Enhancing Gel — Infused for increased sensitivity and arousal
We’ll help you perfect texture, flavor, and packaging so your product is platform-ready—whether for Amazon, adult wellness shops, or boutique retail.
📦 Packaging That Sells Before They Try It
Before customers feel your formula, they see your packaging. We match your lubricants with containers that elevate your brand:
- 💎 Airless pumps and glass bottles for premium appeal
- 🌱 Eco-friendly tubes or recyclable PET bottles
- 🎨 Custom label designs that tell your story
From minimalist elegance to bold, playful designs, we align the look with your target market and positioning.
⚙️ Built for Fast, Compliant Growth
We’re set up for speed, flexibility, and compliance—so you can grow without roadblocks. Our support includes:
- 🧪 Co-developed formulas tailored to your audience
- 🔬 Sample batches & stability testing
- 🖨️ Label + INCI compliance for US/EU/UK markets
- 📦 Export-ready packaging from our GMPC/ISO 22716-certified facility
🧴 Let’s Build a Sexual Lubricants Line Worth Reordering
You bring the vision—we’ll handle the compliance, formulation, and production to make it real. From your first SKU to a full range, we’ll help you create products your customers trust, love, and recommend. 👉 MOQ starts at just 1,000 units. Let’s make your next bestseller.
Who We Work With (And Why They Choose Us)
Whether you’re launching your first skincare product or expanding an established line,
we provide tailored support designed to help your brand grow.
For New Brands & First-Time Founders
You’re building something special. We help you get there — fast.
- Start with proven skincare formulas (serums, sunscreens, toners)
- MOQ from 500 pcs — ideal for market testing & tight budgets
- Standard packaging with custom label support
Why it works: less guesswork, faster samples, and clear next steps.
For DTC Brands Scaling on Amazon, Shopify & TikTok
You know what sells — now you need a supplier who gets it.
- Trend-backed ingredients & functions (niacinamide, peptides, SPF…)
- Packaging designed for clicks, unboxing & fulfillment
- Modular launch kits with quick turnaround + FNSKU & label-ready setup
We help optimize not just production, but how it shows up online.
For Established Product Teams & Boutique Brands
When you need precision, documentation, and batch-to-batch consistency.
- Semi-custom & custom development (MSDS / COA / stability support)
- Multi-SKU coordination & project timelines
- Packaging compatibility checks before production
You need a factory that speaks your language — and your audit checklists.
FAQs Sexual Lubricants
For your convenience, we’ve gathered the most commonly asked questions about our Sexual Lubricants. However, should you have any further queries, please don’t hesitate to reach out to us.
What types of Sexual Lubricants can you manufacture?
We produce a wide range of formats—classic water-based lubes, premium silicone blends, flavored & edible formulas, organic aloe vera gels, warming sensation gels, anal comfort formulas, fertility-friendly lubricants, and libido-enhancing gels. You can start with our proven stock formulas or create something fully custom.
Can you customize the formula to fit our brand?
Absolutely. We can tailor viscosity, glide time, flavor or scent, pH level, and even add specialty ingredients like botanical extracts, or vitamins. Just tell us your concept, and we’ll make it real.
What’s your minimum order quantity (MOQ)?
Our standard MOQ starts at 1,000 units per SKU, but we’re flexible depending on your packaging and formula choice. We help you start lean so you can scale smart.
How long does it take from sample to full production?
On average, 3–5 weeks for sampling and another 4–6 weeks for production. If you have a tight launch deadline, let us know—we’ll do our best to speed things up.
Are your lubricants vegan and cruelty-free?
Yes. Most of our formulas are vegan, cruelty-free, and can be adapted to meet clean beauty or organic standards. Let us know your target certifications or ingredient restrictions.
Can you help with packaging design and sourcing?
Yes—we handle full packaging support, from sourcing bottles, tubes, or airless pumps to printing labels and creating custom designs. Whether you want a minimalist PET bottle or a luxury glass pump, we’ve got you covered.
Do you offer both white label and custom formula options?
Yes. You can launch quickly with our bestselling stock formulas or co-develop a new formula from scratch. We’ll guide you through both routes so you can choose what’s best for your budget and timeline.
What testing and quality checks do you perform?
Every batch undergoes stability testing, safety checks, compatibility evaluations, and pH verification. We manufacture to meet US FDA, EU Cosmetic Regulation, and other international compliance standards.
Can you help with product claims and marketing content?
Definitely. We can help you develop compliant product claims like “toy-safe,” “latex-compatible,” or “pH-balanced,” plus highlight hero ingredients and provide educational content to support your launch.
Do you ship internationally?
Yes—we work with brands worldwide. We manage export documentation, customs requirements, and logistics. Whether you sell in the U.S., EU, Middle East, or Southeast Asia, we’ve handled it before.
Metro Private Label in Numbers
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Your Ultimate Guide to Sexual Lubricants
If you’re thinking about adding a sexual lubricant to your product line—whether it’s your first step into the sexual wellness category or the next hero SKU in a growing intimate care portfolio—you’re not just picking a formula or choosing a bottle. You’re shaping trust. Trust that your customers will associate with safety, pleasure, and a premium experience they can rely on.
We’ve watched this category evolve up close. At Metro Private Label, we’ve partnered with startup founders looking to launch clean, body-safe formulas that stand out online, ecommerce sellers optimizing for Amazon rankings and repeat purchase rates, boutique brand owners building a loyal following through design-led packaging, and global distributors needing consistent batches with full regulatory documentation for U.S., EU, and UK markets. In every case, sexual lubricants carry far more strategic depth than you might expect.
This guide distills what we’ve learned from behind the scenes—on what makes a lubricant truly sell, how different base types (water, silicone, hybrid) perform across channels, which ingredients and claims today’s shoppers actively search for, and how packaging, compliance, and storytelling can make or break a launch.
Table of Contents
Choosing the Right Base: Water-Based vs Silicone-Based vs Hybrid
When clients come to us at Metro Private Label, one of the first questions we ask is: What kind of base do you want your lubricant to have? This decision is more important than most people think. The base determines how the product feels, how long it lasts, how easy it is to clean, and even what marketing claims you can make. It also impacts your target audience and your retail strategy. Over the years, we’ve manufactured thousands of batches in different bases, and we’ve seen how the right choice can make the difference between a slow seller and a brand hero product.
💧 Water-Based Lubricants – Versatile and Consumer-Friendly
We often recommend water-based lubricants to brands that want maximum versatility. These formulas are compatible with all types of condoms (latex, polyisoprene, polyurethane) and safe for most sex toys, which means your marketing can focus on “universal compatibility” without worrying about product warnings. They’re easy to rinse off, non-staining, and can be customized in thickness—from light and silky for everyday use to thicker, more cushiony textures for specific niches like anal comfort.
The pros are clear: they’re affordable to produce, easy to position for a wide audience, and perfect for flavored or organic variations. The main trade-off is that they can dry out faster during extended sessions, meaning the user might need to reapply. That’s why we tweak our formulas with humectants like glycerin alternatives or aloe vera to keep them lasting longer. If you’re targeting Amazon, mass-market retail, or first-time buyers in the sexual wellness space, water-based is often the smartest starting point.
✨ Silicone-Based Lubricants – Premium and Long-Lasting
Silicone-based lubricants are our go-to for brands that want a luxury feel and ultra-long-lasting glide. They don’t dry out the way water-based lubes do, so users don’t need to reapply as often. They’re also waterproof, making them ideal for “shower-friendly” or “spa luxury” marketing. Customers often describe silicone lubricants as more sensual, more indulgent, and more suited for those willing to pay a premium for performance.
That said, silicone-based lubricants have their own considerations. They’re not compatible with silicone toys, which means you’ll need to position the product carefully in your marketing and possibly offer alternative SKUs for toy users. They’re also a little harder to clean off the skin, but that can be framed as part of the luxury “lasting experience.” If you’re in the boutique retail space, the premium section of an adult wellness store, or selling to loyal repeat buyers, silicone is often the most profitable option.
🔄 Hybrid Lubricants – The Best of Both Worlds
Hybrid lubricants are an exciting middle ground that’s becoming more popular in the market. By blending water and silicone, we can give you a product that’s longer-lasting than water-based but still easier to clean up than pure silicone. These hybrids let you capture two different marketing angles at once: the everyday safety and compatibility of water-based products, and the luxurious glide of silicone.
However, there are a few things to keep in mind. While hybrids work well with many toys, they may not be suitable for all silicone products, so your product labeling needs to be clear. They also tend to cost a little more than standard water-based formulas, but in return, they allow you to position your brand as offering a “premium upgrade” that stands out in crowded e-commerce listings. For brands aiming to differentiate themselves on Amazon or in upscale online stores, hybrids are an excellent option.
How We Help You Make the Right Choice
We never expect you to pick a base without guidance. When you work with us, we start by asking about your customers: Are they looking for something natural? Do they value long-lasting performance over easy clean-up? Will you sell mainly online, in-store, or through distributors? Do you want to make “condom-safe” or “toy-safe” a central part of your marketing message?
Once we understand your audience and sales channels, we’ll recommend the base that gives you the best balance of performance, cost, and marketability. We’ll also guide you on how to optimize texture, add hero ingredients, and meet compliance requirements in your target regions, whether that’s the U.S., EU, or UK.
The right base isn’t just a technical choice—it’s a business decision that affects how your product is perceived, how it performs, and how often customers come back for more. That’s why we take the time to help you get it right from day one.
Flavored, Organic, and Sensory-Enhanced Lubricants – Meeting Niche Market Demand
At Metro Private Label, we’ve learned that the fastest way to expand your market share in the sexual wellness space is to think beyond “standard” lubricants. Flavored, organic, and sensory-enhanced products aren’t just nice-to-have add-ons — they’re category movers that attract entirely new customer segments and keep existing customers coming back for more. We’ve seen clients double their repeat purchase rates simply by adding one or two of these variants to their range.
🍓 Flavored & Edible Lubricants – Making Intimacy Fun and Marketable
When it comes to product appeal, flavored lubricants are a powerhouse. They instantly shift the perception of lubricants from being a purely functional product to being part of a playful, sensory experience. In our experience, these products resonate strongly with couples shopping together, gift buyers looking for something cheeky yet tasteful, and younger consumers who want something more approachable for their first lubricant purchase.
We can create an endless variety of flavors — from timeless strawberry, vanilla, and cherry to more adventurous profiles like champagne, piña colada, chocolate mint, or exotic dragon fruit. Every formula we produce for this category is sugar-free, safe for oral use, and tested to meet U.S., EU, and UK regulations. Flavored lines are also ideal for limited editions and seasonal promotions, which means you can create excitement and urgency that drives repeat orders. Many of our clients use flavored lubricants as their “gateway” product — a fun, easy entry point that customers often follow with other SKUs from the same brand.
🌿 Organic & Natural Lubricants – Winning the Trust of Health-Conscious Consumers
The shift toward “clean” personal care is no longer a trend — it’s a permanent change in consumer behavior. Organic lubricants appeal to a growing audience that prioritizes ingredient transparency and product safety. These customers want plant-based, non-toxic, and eco-friendly formulas, and they’re willing to pay more for them.
We formulate organic lubricants using ingredients like organic aloe vera, coconut oil, or botanical extracts, ensuring they’re free from parabens, glycerin, artificial colors, and synthetic fragrances. These products are ideal for brands selling in health stores, wellness boutiques, and eco-conscious e-commerce platforms. We also tailor these formulas for sensitive skin by creating pH-balanced and dermatologist-tested variations, which adds another layer of trust to your brand positioning. The best part? Organic lubricants often command premium price points while reinforcing a brand’s image as responsible, high-quality, and forward-thinking.
🔥 Warming & ❄️ Cooling Sensation Lubricants – Adding Excitement to the Experience
Sensory-enhanced lubricants — especially those with warming, cooling, or tingling effects — offer customers a completely different kind of intimacy. Warming lubricants can gently increase blood flow, heighten arousal, and create a sense of closeness. Cooling and tingling formulas bring a refreshing twist and an element of surprise, which makes them highly shareable in word-of-mouth marketing and online reviews.
From a commercial standpoint, these products are excellent for upselling. Customers who already buy a standard lubricant are often curious to try something that offers a different sensation. This curiosity translates into higher average order values and more frequent repeat purchases. We customize the intensity of these sensations so they’re appropriate for your audience — whether you want a mild, beginner-friendly tingle for mainstream retail or a bolder sensation for more adventurous niches.
Why These Variants Keep Customers Coming Back
Flavored, organic, and sensory-enhanced lubricants do more than diversify your product catalog — they create emotional connections with your customers. A couple may choose a flavored lube for a date night, then return for an organic formula for everyday comfort. A customer might try a warming gel out of curiosity, then make it part of their regular routine. Each of these product types gives people a reason to re-engage with your brand and explore your full range.
At Metro Private Label, we don’t just give you a list of options — we work with you to decide which of these categories align with your brand identity, target audience, and price positioning. We’ll help you fine-tune the texture, flavor, scent, and packaging so your products aren’t just compliant and high-quality, but also marketable and memorable. The goal is simple: to create lubricants that don’t just sell once, but sell over and over again.
Compliance Made Simple – Navigating U.S., EU, and UK Sexual Wellness Regulations
At Metro Private Label, we believe that compliance is more than just a box to tick — it’s the foundation of trust between your brand and your customers. In the sexual wellness category, where safety, intimacy, and credibility are at the core of every purchase decision, being fully compliant with U.S., EU, and UK regulations isn’t optional. It’s what keeps your products on the shelves, your customers loyal, and your brand reputation intact.
We know many brands — especially startups and fast-growing e-commerce sellers — feel overwhelmed by the maze of different laws, ingredient restrictions, and labeling rules in each market. That’s exactly why we’ve built our process to make compliance simple, predictable, and completely integrated into product development from day one.
Why Compliance is a Business Advantage
When you’re selling lubricants, compliance isn’t just about avoiding legal trouble — it’s a selling point. Retailers, distributors, and even online marketplaces are far more likely to prioritize your product if it arrives with the right documentation, correct labeling, and proof of GMP manufacturing. We’ve helped clients win shelf space in large chains and secure Amazon Brand Approval simply because their product packs met all the technical requirements from the start.
pH Balance – Safety, Comfort, and Customer Trust
One of the first quality checkpoints we build into every lubricant formula is pH balance. For vaginal use, the ideal pH is typically between 4.0 and 5.5, matching the body’s natural acidity and supporting a healthy microbiome. For anal lubricants, we often use a more neutral pH to reduce any risk of irritation. Getting this right isn’t just about comfort — it’s about preventing long-term issues like dryness, imbalance, or infections. Every batch we produce is tested for pH, and we keep these results on record for your compliance files and peace of mind.
Labeling That Meets Regional Standards
Labeling rules can differ significantly between the U.S., EU, and UK, and missing even one small detail can cause customs delays or force a costly relabel. We make sure your packaging meets every requirement before it goes to print. That includes:
- Full INCI ingredient lists in correct descending order by weight
- Net contents in both metric and imperial units where required
- Batch codes and expiry dates for product traceability
- Clear usage and safety instructions (e.g., condom compatibility, toy safety)
- Manufacturer or distributor contact details, as required by law
We also review your marketing claims. If you want to say “organic,” “vegan,” or “hypoallergenic,” we make sure your formula and testing actually support those claims — protecting you from both regulatory issues and customer complaints.
Banned and Restricted Ingredients – Staying Ahead of the Curve
Every region maintains its own list of prohibited and restricted ingredients. The EU’s Cosmetic Regulation (EC) No 1223/2009 is one of the most rigorous in the world, while the UK mirrors many of its provisions. The U.S. FDA, while less prescriptive, still requires that all cosmetic ingredients be safe for their intended use.
We maintain a constantly updated compliance database so your formula never includes anything that could be flagged or banned in your target market. That means no last-minute reformulations, no sudden delisting from marketplaces, and no surprises during quality inspections.
GMP Standards – Consistency and Safety at Every Step
All our products are manufactured in GMPC and ISO 22716 certified facilities. That means we follow strict Good Manufacturing Practices at every stage: raw material sourcing, formula mixing, filling, labeling, and final inspection. Every batch is traceable, every step is documented, and every product is backed by complete paperwork — from COAs and SDS sheets to stability and compatibility reports.
How We Keep You Compliant from Day One
When you work with Metro Private Label, compliance isn’t something we add at the end — it’s built into the process from your very first consultation. Here’s how we do it:
- Market Review: We look at your target markets and adjust the formula to fit regional rules.
- Full Documentation: We prepare COA, SDS, INCI list, and batch records for your files.
- Testing & Validation: We run stability, pH, and compatibility tests before production.
- Label Review: We check your packaging design to ensure it passes all regional requirements.
- Ongoing Updates: We monitor regulatory changes and keep you informed so your products stay compliant year after year.
Our Commitment to You
Our goal is simple — to make sure your lubricants are safe, compliant, and market-ready anywhere you want to sell them. Whether you’re entering the U.S., EU, or UK market for the first time, or expanding your existing range, we’ll give you the compliance backbone you need to grow without costly delays or product recalls. With Metro Private Label, you can focus on building your brand while we handle the rules, the paperwork, and the testing — right down to the smallest detail.
MOQ and Scaling Strategies – How to Launch Lean and Grow Smart
At Metro Private Label, we understand that launching a new product in the sexual wellness space is both exciting and risky. You want to move fast, test the market, and start building your brand — but you also want to protect your cash flow and avoid the nightmare of sitting on slow-moving stock. That’s exactly why we’ve built our production model around low minimum order quantities and a flexible scaling strategy. It allows you to start lean, learn what works, and scale up without taking unnecessary risks.
We’ve worked with everyone from first-time founders to large e-commerce sellers, and the lesson is always the same: launching small is smart, but launching strategically is even smarter. You don’t just want to produce fewer units — you want to make sure those units are set up to give you real data, clear feedback, and a clear path to your next step.
Why We Recommend a 1,000-Unit MOQ
Our standard MOQ is 1,000 units per SKU, and there’s a reason we’ve landed on that number. It’s big enough to run a meaningful sales campaign, collect reviews, and get noticed on platforms like Amazon or Shopify — but small enough that you’re not locking up huge amounts of capital in unproven products.
With 1,000 units, you can:
- Launch quickly without waiting months to raise additional funds.
- Test multiple concepts at once (for example, one flavored, one organic, one warming).
- Run targeted promotions without worrying about running out overnight.
- Keep storage and fulfillment costs low while you gauge sales velocity.
Many of our startup clients split their first production run across two or three SKUs. This lets them compare performance directly and identify which formula, packaging, or marketing hook is going to be the foundation for their growth.
Testing Before You Scale
We believe in data before decisions. That’s why we encourage brands to treat their first MOQ order as a test launch, not just a sales push. Once those 1,000 units are in market, you should be tracking:
- Which SKUs sell fastest and on which channels.
- Customer feedback and reviews, especially around texture, scent, and performance.
- Repeat purchase behavior — which products are customers coming back for?
We can even help you analyze this feedback to spot opportunities. For example, maybe your aloe-based water lube is selling fastest on Amazon because it ranks for “organic lubricant,” or maybe your warming gel is getting strong repeat orders from boutique stores. The more we know, the more strategic your second order can be.
Scaling Without Overstock Risk
Scaling is where many brands make their biggest mistakes — they go from 1,000 units straight to 20,000 because they’re chasing a discount, only to find that their sales plateau and cash is tied up in stock. We help you scale in a way that matches your actual sales momentum. That might mean moving from 1,000 to 3,000 units, then 5,000, then 10,000, with each step based on proven demand.
Because we control the production process in our GMP-certified, ISO 22716 facility, you don’t have to worry that larger runs will change your product quality. Every batch is made to the exact same specifications, so your customers get a consistent experience whether you’re producing 1,000 units or 50,000.
Keeping Your Brand Agile
One of the hidden benefits of starting small is flexibility. When you produce in smaller batches, you can respond quickly to trends, seasonal demand, or competitor activity. If you see a sudden spike in searches for “CBD-infused lubricant” or “vegan flavored lube,” we can work with you to adjust your next batch to capture that demand — without the pain of clearing outdated inventory.
This agility is especially important for e-commerce sellers, where search trends and consumer preferences can shift in weeks, not years. A smaller MOQ means you can make those pivots confidently.
Our Role in Your Scaling Journey
We don’t just fill your first order and wave goodbye — we stay in the loop. We want to know how your products are performing, which SKUs are taking off, and where you’re facing challenges. That way, we can advise you on the right moment to scale, the right volume for your next order, and even how to structure your product line to maximize lifetime customer value.
Scaling smart isn’t about producing as much as possible — it’s about producing at the right time, in the right quantity, with the right formula, so your growth is sustainable. That’s the Metro Private Label way.
White Label vs Custom Formulation – Which is Right for Your Brand?
At Metro Private Label, one of the first strategic decisions we help our clients make is whether to launch with a white label product or invest in a fully custom formulation. This choice can shape your timeline, your costs, your marketing strategy, and even your long-term brand positioning. We’ve worked with brands at every stage — from bootstrapped startups to global distributors — and we’ve seen how the right approach can make a launch smooth, profitable, and sustainable.
What White Label Really Means — and Why It Works
When we say “white label,” we’re talking about ready-to-go formulas that we’ve already developed, tested, and validated in the market. These products have proven performance, meet all compliance standards, and are just waiting for your brand name, packaging, and marketing.
The benefits are straightforward:
- Speed to Market: Because the formulation is already finished and tested, we can focus on branding, packaging, and production. You could be selling in as little as 4–6 weeks.
- Cost Efficiency: No R&D fees, no long testing periods, and smaller upfront investment.
- Lower Risk: You’re building on a product that’s already worked for other brands, so you avoid the uncertainty of launching something untested.
- Flexible Entry Point: Perfect if you want to test demand, enter a new category, or expand your range without committing to a complex development project.
For many first-time founders, white label is a smart way to launch fast, get early revenue flowing, and build a track record before moving on to more specialized products.
What Custom Formulation Brings to the Table
Custom formulation means building your product from the ground up. We start with your vision — the texture you want, the scent profile, the hero ingredients, the target performance claims — and then develop a completely original formula that belongs to you.
Why go custom?
- Complete Differentiation: Nobody else will have your exact formula, which helps you stand out in a competitive category.
- Creative Freedom: Add functional ingredients like aloe vera, CBD, botanical extracts, vitamins, or natural stimulants. Create unique sensory effects like warming, cooling, or hybrid glide.
- Premium Positioning: A signature product lets you target niche or high-end markets and justify higher price points.
- IP Ownership: You can choose to register the formulation under your brand, adding long-term value to your business.
Custom development takes more time — usually 6–10 weeks for R&D and sampling, plus production — and it involves higher upfront investment. But the payoff is a product that’s entirely yours and hard for competitors to copy.
How We Help You Choose the Right Path
We never expect you to make this choice in isolation. We look at your timeline, budget, target audience, and brand goals before recommending the right route.
- If you need to hit a seasonal sales window, get on Amazon quickly, or secure retail space, we might advise starting with a white label product so you can launch in weeks instead of months.
- If you already have a clear brand identity and want to create a flagship product that customers associate only with you, a custom formula is likely the right investment.
- Some brands even take a hybrid approach: launch a white label SKU for fast market entry while developing a custom hero product in parallel. This way, you generate revenue while building your unique offering in the background.
Our Process — Whether You Choose White Label or Custom
Our job is to make the process simple and smooth for both options. Here’s how we work:
- Brand & Market Briefing: We start by understanding your target audience, price positioning, and competitive landscape.
- Formula Selection or Development: Choose from our proven catalog or work with our R&D team to create something new.
- Sampling & Adjustments: Test and refine until the product feels exactly right for your market.
- Packaging & Branding: Design packaging that’s visually aligned with your positioning and channel strategy.
- Compliance & Production: Ensure the product meets U.S., EU, and UK regulations before moving to full-scale manufacturing.
The Bottom Line
White label is all about speed, simplicity, and cost efficiency — perfect for entering the market quickly and reducing upfront risk. Custom formulation is about originality, exclusivity, and premium positioning — ideal for building a strong, defensible brand identity.
At Metro Private Label, we don’t just hand you a catalog or an R&D invoice. We walk you through the pros and cons, help you weigh short-term wins against long-term goals, and give you a clear, data-driven recommendation. Whether you choose white label, custom, or a mix of both, we’ll make sure you launch with confidence and set yourself up for success in the sexual wellness market.
Packaging That Converts – How Design Impacts Sales in Sexual Wellness
At Metro Private Label, we know that in the sexual wellness market, packaging is not just a container — it’s a make-or-break factor for your sales. Your bottle, pump, or sachet is the very first “handshake” with your customer. Before they feel your lubricant’s texture or experience its glide, they’re making a judgment based on how it looks in their hand or on their phone screen. If your packaging looks premium, trustworthy, and on-trend, you’ve already won half the sale. If it doesn’t, they’ll scroll past or choose a competitor. That’s why we treat packaging design as a strategic sales tool, not an afterthought.
Picking the Right Packaging Format for Your Market
Every sales channel has its own sweet spot when it comes to packaging format, and we help you find the one that matches your product positioning and target buyer. Here’s how we think about it:
- Airless Pumps – Ideal for high-end lubricants or formulas with sensitive active ingredients. These protect against air and light exposure, keep the formula stable for longer, and give customers that smooth, mess-free dispensing experience. Plus, they photograph beautifully for e-commerce listings.
- Squeeze Bottles – A flexible, cost-friendly choice that works for almost any brand style. Customers love them because they’re easy to use with one hand, and they fit naturally into both bedroom and travel scenarios.
- Sachets & Single-Use Packs – Perfect for trial offers, hotel amenities, subscription boxes, or event giveaways. They’re small, discreet, and encourage first-time purchases without a big commitment.
We don’t just hand you a catalogue — we look at your retail environment (Amazon, Shopify, boutique stores, pharmacies), your customer habits, and your pricing model before recommending a format. That way, you’re not just picking packaging you like — you’re picking packaging that sells.
Material Choices That Match Your Brand Story
The feel, weight, and sustainability of your packaging can say as much about your brand as your logo does. In the sexual wellness space, customers are paying closer attention to safety, recyclability, and environmental impact than ever before. That’s why we give you options that fit your values:
- Recyclable PET or HDPE – Lightweight, shatterproof, and widely accepted in recycling programs. Ideal for brands balancing affordability with eco-friendly positioning.
- Glass – Premium and reusable, with a satisfying heft that signals quality. Perfect for luxury, organic, or wellness-focused lubricant lines.
- Biodegradable or Plant-Based Plastics – For brands that want to stand out in the eco-conscious niche. They cost more but can be a strong selling point in markets like the EU and Australia.
We’ll guide you through the cost, durability, and compliance considerations of each option so you can make a choice that supports your marketing story without breaking your budget.
Label Design That Turns Browsers into Buyers
In our experience, a label is more than just a list of ingredients — it’s your most valuable sales real estate. Online shoppers make decisions in under 3 seconds, and retail buyers often pick up a product based purely on the visual appeal of its label. Here’s how we approach label design to maximize conversions:
- Clear, Compliant Information – Your INCI names, usage directions, and safety warnings are formatted to meet U.S., EU, and UK regulations — so you never risk a compliance delay.
- Brand Personality in Every Detail – Whether your brand is playful and colorful or sleek and minimalist, we choose typography, color palettes, and imagery that instantly reflect your positioning.
- Callouts That Close the Sale – Phrases like “pH-balanced”, “condom-safe”, “organic ingredients”, “CBD-infused”, or “long-lasting glide” are displayed prominently to answer customer questions before they even ask them.
- Designed for Multiple Platforms – We make sure your label looks just as sharp in a tiny Amazon thumbnail as it does in a high-res lifestyle image or on a retail shelf.
We often create multiple mockup variations and even run small focus tests so you can launch with the design that converts best.
Why Packaging Can Double Your Sales
We’ve seen brands in the sexual wellness category increase sell-through by over 100% simply by changing packaging format or label design. A beautiful bottle with the right claims and tactile feel can instantly communicate “premium” and justify a higher retail price. Meanwhile, smart packaging choices — like sachets for trial or airless pumps for long-lasting formulas — can drive repeat purchases by making the customer experience smoother.
For e-commerce sellers, packaging impacts both click-through rate (how many people click your listing) and post-purchase satisfaction (how the product feels when it arrives). For retail brands, it drives impulse buys and brand recognition when customers return.
How We Make It Easy for You
When you work with us, you’re not just choosing a bottle — you’re getting a full packaging strategy:
- Brand & Market Analysis – We review your target audience, competitors, and positioning.
- Format & Material Selection – We help you balance aesthetics, cost, and function.
- Label Design & Compliance – We create labels that sell and pass inspections.
- Sampling & Testing – You get to see and feel your packaging before you commit to mass production.
This means when your lubricant hits the market, it’s not only safe and effective — it’s presented in a way that makes people want to buy, try, and recommend it.
Ingredient Storytelling – Turning Product Specs into Marketing Power
At Metro Private Label, we’ve seen this happen again and again — a brand has a genuinely great lubricant formula, but when we read their product description or packaging, it’s just a list of hard-to-pronounce INCI names. The result? Customers skip over it because they can’t connect the ingredients to benefits they care about. That’s where ingredient storytelling changes everything. It’s the process of taking technical product specs and turning them into an emotional, benefit-driven message that speaks directly to your buyers — whether they’re browsing on Amazon, scrolling through social media, or picking up your product in a retail store.
Why Ingredient Storytelling Matters in Sexual Wellness
In the sexual wellness space, customers are more ingredient-conscious than ever. They want to know exactly what they’re putting on or inside their body. But they don’t just want a sterile list — they want reassurance, safety, and a reason to trust your brand over all the others. For example, “Aloe Barbadensis Leaf Extract” doesn’t mean much to a casual shopper, but when we say, “Aloe Vera — a naturally soothing, skin-hydrating plant extract that keeps intimacy comfortable,” they immediately understand why it’s valuable. That emotional connection makes the difference between scrolling past your listing and clicking “Add to Cart.”
From INCI to Instantly Understandable Benefits
We start by breaking down your ingredient list and identifying your hero ingredients — the ones your audience will care about most. Then we translate every technical term into plain, relatable language. Here’s how that looks:
- Aloe Vera (Aloe Barbadensis Leaf Extract) – Helps soothe sensitive skin and prevent irritation.
- Vitamin E (Tocopherol) – An antioxidant that protects skin while giving a silky finish.
- Chamomile Extract – Calms redness and enhances comfort during use.
- Food-Grade Flavorings – Safe for oral use in flavored or edible lubricants.
This way, even if your formula includes 12 or 15 components, your customers will remember the 2–3 key ones that speak to their needs.
Showing the Origin and Quality Behind Each Ingredient
In sexual wellness, transparency builds loyalty. We’ve found that sharing where an ingredient comes from, how it’s processed, and why it’s chosen can set your brand apart. For example:
- Aloe Vera sourced from certified organic farms.
- Pharmaceutical-grade silicone for ultra-long-lasting glide.
- Organic plant extracts free from pesticides and synthetic additives.
These origin stories aren’t just marketing fluff — they’re proof points that tell your customer, “You can trust what’s in this bottle.”
Creating Claims That Sell — Without Breaking Compliance Rules
We know the rules inside and out — FDA (U.S.), EU Cosmetic Regulation, and UK cosmetic standards — so we help you craft ingredient claims that are safe to use in your target market while still boosting sales. Some examples:
- pH Balanced for Intimate Use – Immediately reassures buyers about comfort and safety.
- Condom-Compatible – Appeals to couples using latex or polyisoprene condoms.
- Paraben-Free and Glycerin-Free – Targets customers with sensitive skin or allergy concerns.
- Made with Organic Certified Ingredients – Positions your brand as premium and clean.
These aren’t just buzzwords — they’re phrases that answer your customer’s most pressing unspoken questions.
Adapting the Story for Every Sales Channel
The way we present your ingredient story changes depending on where you sell:
- E-commerce (Amazon, Shopify) – We use scannable bullet points with keyword-rich benefit statements, like “Organic aloe vera lubricant for natural hydration.”
- Retail Packaging – We prioritize a 3-second read — your top benefits in short, impactful phrases.
- Social Media and Marketing Content – We create mini educational moments, turning ingredients into shareable, trust-building posts.
This channel-specific approach means your message always feels relevant and persuasive.
The Bottom Line — Ingredient Stories Sell
The truth is, many lubricants have similar base formulas. The difference in market performance often comes down to how well the story is told. By turning your specs into benefits, your benefits into emotions, and your emotions into brand loyalty, we help you win not just one sale — but repeat purchases. In our experience, brands that master ingredient storytelling see conversion rates jump by 20–30%, simply because customers understand and believe in what they’re buying.
How We Do It for You at Metro Private Label
When we work with you, we:
- Break Down Your Formula into hero and supporting ingredients.
- Translate INCI to Plain English with customer-friendly benefits.
- Highlight Ingredient Origins to reinforce quality and trust.
- Integrate SEO Keywords so your product ranks in online searches.
- Check Every Claim for Compliance with your target markets.
This is how we turn a technical list of ingredients into a sales-driving brand story that makes your product stand out in a crowded market.
Global Shipping and Export Requirements – What Distributors Need to Know
We’ve been in the sexual wellness manufacturing game long enough to know that for many distributors, the hardest part isn’t finding a great product — it’s getting that product into their market without delays, unnecessary costs, or regulatory headaches. At Metro Private Label, we’ve made it our mission to make global distribution as simple and predictable as possible.
When you work with us, you’re not just getting lubricants made to your brand specs — you’re getting a full-service export partner who knows the exact steps to get your products from our production floor into your warehouse, ready to sell.
We Manage International Logistics Like Clockwork
We ship to the U.S., EU, UK, Australia, Southeast Asia, the Middle East, and more — each market with its own quirks, rules, and best practices. We’ve built strong relationships with freight forwarders who understand our product category, so whether you’re moving a small MOQ order via express air courier or a full container by sea, you get a smooth ride from start to finish.
We’ll give you options, not just a single route:
- Express Courier (DHL, FedEx, UPS) for small batches that need to hit the market fast.
- Air Freight Consolidation for mid-size orders that balance speed and cost.
- Sea Freight – LCL or FCL for large-scale distribution where budget efficiency matters most.
And we don’t just hand over a tracking number — we actively monitor your shipment and keep you updated, so you’re never left wondering where your stock is.
Paperwork That Clears Customs the First Time
One of the biggest reasons shipments get delayed is incomplete or inaccurate paperwork. We’ve learned exactly what customs officers look for, so we prepare flawless, detailed documentation every time:
- Commercial Invoice with precise HS codes and full product descriptions (no vague terms that trigger inspections).
- Packing List that matches the shipment down to every carton.
- Certificate of Origin when needed to help you save on tariffs.
- MSDS (Material Safety Data Sheet) for any lubricants with regulated ingredients.
- Free Sale Certificate (FSC) to prove your products are legally sold in our domestic market.
We treat documentation like part of production — it’s built into our process, not an afterthought.
Product Registration – No More Guesswork
Sexual lubricants don’t have the same classification everywhere. In some countries, they’re cosmetics, in others, they’re medical devices, and in some, they’re personal wellness products. Each comes with its own compliance pathway.
Here’s how we simplify it:
- United States – FDA registration if classified as a medical device; we ensure labeling, pH levels, and claims match FDA guidelines.
- European Union – Compliance with either EU Cosmetic Regulation or Medical Device Regulation (MDR), plus safety assessments and CPNP notifications where applicable.
- United Kingdom – Similar to EU but requires UK-specific OPSS product notification.
- Middle East & Asia – Support with halal certification, local authority approvals, and bilingual labeling.
We work with local compliance experts in your target markets so you’re not left navigating a maze of regulations on your own.
Avoiding Delays, Penalties, and Stockouts
We’ve seen distributors lose weeks — even months — because their products were stuck in customs over minor issues. That’s why we start compliance checks during production, not after your order is boxed up. We also help you:
- Understand import duties and VAT before your shipment leaves our factory.
- Prepare labels in the correct languages with compliant claims.
- Align your marketing copy with what’s legally acceptable in your market.
By doing this early, we eliminate the “surprise factor” that causes delays and extra costs.
From Our Factory to Your Warehouse – Without the Stress
Our job doesn’t end when the bottles are sealed — we’re with you until the goods are on your shelves. We know your customers don’t care how smooth your manufacturing process was if your products are late, stuck in customs, or slapped with unexpected fees. That’s why global shipping and export compliance is a core part of what we do, not an optional add-on.
With Metro Private Label, you’re getting a partner who’s moved products into over 25 markets without a single shipment rejection. We know the paperwork, the timelines, the compliance details, and the tricks to get your products cleared quickly — so you can launch on time and sell with confidence.
Trending Formulas in Sexual Wellness – Insights from Amazon, TikTok, and Industry Data
One thing we’ve learned after years of manufacturing in the sexual wellness space is this: the market moves fast. New consumer preferences can pop up overnight, especially with the influence of platforms like TikTok and Instagram, and products that fit those trends can explode in sales — while others fade quietly into the background. That’s why at Metro Private Label, we don’t just make lubricants — we track what’s hot, why it’s selling, and how you can capitalize on it before your competitors even know it’s coming.
We spend time on Amazon bestseller lists, TikTok trending hashtags, and industry market data so we can give our clients a clear picture of what customers are buying right now — and what they’ll be looking for next season. Whether you’re a startup founder, an established sexual wellness brand, or a global distributor, understanding these trends means you can align your product line with real demand, not guesswork.
Why Trend Alignment Can Make or Break a Launch
In sexual wellness, shoppers aren’t buying a “generic lubricant.” They’re looking for products that match their lifestyle, values, and desires — whether that’s natural ingredients, fertility support, enhanced sensations, or a luxury feel. And when your formula matches those expectations, it’s much easier to win the buy box on Amazon, get repeat purchases on Shopify, or grab attention in retail displays.
We’ve seen over and over that products aligned with a current trend can launch at a premium price point, capture faster reviews, and secure brand loyalty within months. The difference is knowing which trends are worth pursuing — and getting to market quickly while the wave is still building.
What’s Selling Right Now – The Four Biggest Movers
Here’s what our data and client orders are telling us about the most profitable lubricant niches in 2024–2025:
Organic & Natural Lubricants
This isn’t just a buzzword — it’s a category that’s eating into the mainstream market. Customers want short ingredient lists with things they recognize: aloe vera juice, chamomile extract, coconut-derived glycerin. They’re actively avoiding parabens, synthetic fragrances, and petroleum-based ingredients. On Amazon, “organic lube” searches have surged, and reviews often highlight ingredient transparency as a reason for purchase. For brands, this is a space where certifications (USDA Organic, Ecocert) and clean-label packaging can dramatically boost trust and conversions.
Fertility-Friendly Formulas
An emerging but highly engaged audience is couples trying to conceive. These lubricants are pH-matched to cervical mucus and free from sperm-toxic ingredients like certain glycols. The science here matters — many customers will read your claims carefully, and they often come from fertility forums or doctor referrals. The potential? High repeat purchase rates, because this is a product buyers use regularly for months at a time. But the compliance bar is higher, so lab testing and clear labeling are essential.
Anal Comfort Lubricants
More brands are addressing this openly, and consumer demand is responding. Anal formulas are thicker, longer-lasting, and infused with soothing agents like aloe or panthenol to reduce friction and irritation. TikTok sex educators and YouTube reviewers are normalizing conversations about anal play, which is helping sales spike for brands that market inclusively. Here, the opportunity is to own the category with non-judgmental, body-positive branding and packaging that doesn’t alienate mainstream shoppers.
Silicone & Hybrid Premium Blends
Silicone-based lubricants are leading the luxury segment. They last far longer than water-based lubes, don’t dry out, and are waterproof — making them perfect for shower play or extended sessions. Hybrid formulas combine water-based ease of cleanup with silicone’s lasting glide. On Amazon, customers rave about how little product they need per use, which makes the higher price point feel justified. If your brand wants a “premium experience” positioning, this is the lane to be in.
How We Help You Capture These Opportunities
At Metro Private Label, we don’t just say, “Here’s a trend” — we give you the tools to own it. That includes:
- Market-Ready Formulas – We’ve already developed compliant, stable formulas for each of these trending categories, so you can move straight into packaging and launch without a year of R&D.
- Customization Options – Want your organic lube to be USDA-certified? Need a fertility-friendly SKU with third-party lab verification? We handle that.
- Compliance Expertise – Every formula is reviewed for ingredient restrictions, labeling requirements, and pH compliance in the U.S., EU, and UK before it leaves our lab.
- Data-Driven Marketing Insight – We share keyword search volume, TikTok hashtag performance, and Amazon category rankings so you can position your product where buyers are already looking.
From Trend to Best-Seller – The Execution Formula
We’ve seen the brands that succeed follow the same blueprint:
- Spot the Trend Early – Use real data, not gut feeling.
- Launch While the Wave Is Rising – Speed matters; 6–12 months later, you’re already competing with established leaders.
- Tell the Ingredient Story – Why aloe? Why silicone? Give your customers a reason to care.
- Leverage Multiple Channels – Amazon, DTC, wholesale, and influencer marketing work together.
- Back Up Every Claim – Whether it’s organic, fertility-friendly, or long-lasting, have the certification or lab test to prove it.
When you work with us, you’re not just getting a manufacturer — you’re getting a market partner who already knows where the demand is, has the product ready, and can help you launch fast enough to actually win.
Building Brand Loyalty – How to Make Sexual Lubricants a Repeat-Purchase Product
At Metro Private Label, we believe the real magic in this industry isn’t just getting a first order — it’s making sure your customers reorder again and again, without hesitation. In the sexual wellness space, brand loyalty isn’t built overnight, and it’s not built by advertising alone. It’s built through consistent product performance, smart packaging choices, clear communication of benefits, and an effortless buying experience.
When we work with our clients, we don’t just help them create a lubricant; we help them design a customer journey that turns curiosity into trust, and trust into habit. Here’s how we make that happen — and how you can too.
Consistency is the Foundation of Loyalty
In sexual wellness, your customer’s experience is deeply personal. If the first bottle they buy from you is silky, smooth, and long-lasting, they will expect the next bottle to feel exactly the same — whether they reorder in two weeks or two years.
That’s why we place such a strong emphasis on texture consistency. We source the same grade of ingredients from vetted suppliers, batch-test every run for viscosity, and check pH stability to ensure the sensation is identical every time. We also simulate real-world conditions — for example, checking how the formula behaves in both hot summer storage and cold winter shipping — so your product doesn’t surprise your customers in a bad way.
From our perspective, every reorder is a vote of confidence. One inconsistency can break that trust instantly, and we don’t let that happen.
Packaging That Works Every Time
We’ve seen great formulas lose loyal customers because of poor packaging. A pump that clogs, a bottle that leaks in a drawer, or a cap that’s impossible to open with slippery hands can turn a repeat customer into a one-time buyer.
That’s why we work with brands to choose packaging that feels good in the hand, dispenses cleanly, and lasts for the life of the product. We often recommend:
- Airless Pumps – Hygienic, precise dosing, and no wasted product.
- Soft Squeeze Bottles – Easy to control, even in the dark.
- Travel Sachets – Discreet, portable, and perfect for giveaways or subscription add-ons.
Before we sign off on any packaging, we run usability tests that mimic real-world scenarios. We ask simple but critical questions: Can it be opened one-handed? Does it dispense the right amount without mess? Will the closure survive being tossed into a gym bag or suitcase?
Benefits Customers Can Repeat Back to You
Customers remember stories, not specs. If your label just says “lubricant” without making its benefits crystal clear, you’re missing an opportunity to create mental stickiness.
We work with our clients to clearly position their product benefits in ways that customers can recall word-for-word:
- “The one that doesn’t irritate sensitive skin.”
- “The one that lasts even in the shower.”
- “The aloe-infused one that feels extra soft.”
We make sure these benefits are not only on your label but also reinforced in your digital presence — on your product page, reorder reminders, and even in customer support scripts. The goal is to make customers associate your product with a unique, ownable benefit so they can’t easily switch to a competitor.
Making Reordering Effortless
Even customers who love your product may forget to reorder on time — unless you make it ridiculously easy for them. We help brands build frictionless reorder systems such as:
- Subscription models with small loyalty discounts.
- Email or SMS reminders timed to typical usage patterns.
- Loyalty programs that reward repeat buyers with perks or samples.
We also encourage brands to use packaging inserts with QR codes leading directly to a reorder page. It’s about removing every possible obstacle between “I need more” and “I bought more.”
How We Build Loyalty Into Every Product We Make
When we partner with a brand, we think about loyalty from day one — not after launch. That means:
- Consistent formulas tested across batches and seasons.
- Packaging engineered for ease of use, no leaks, and no clogs.
- Marketing clarity so customers know exactly why your product is the one for them.
- Reorder systems built into the customer journey from the start.
We know that in sexual wellness, a lubricant isn’t just a purchase — it’s a part of someone’s intimate routine. If you give them a product that works every time, is easy to use, and delivers on its promises, they won’t just reorder. They’ll recommend you. And that’s when loyalty becomes brand advocacy.
Why Partner with Metro Private Label for Your Sexual Lubricants Line?
If you’re planning to launch a sexual lubricant in 2025, you’re not just creating an intimate care product—you’re stepping into one of the most trust-driven, high-repeat-purchase categories in personal wellness. At Metro Private Label, we don’t just manufacture lubricants—we help founders, DTC brands, and distributors bring safe, high-performance formulas to life in formats customers actually enjoy and repurchase. From bedroom comfort to wellness-focused intimacy, lubricants fit naturally into consumers’ lifestyles—and we know how to make yours stand out.
🎯 We Help You Build Lubricants That Deliver Real Experiences Sexual lubricants sell when they feel right—from the first touch to the after-feel. Whether your goal is to create a silky silicone blend, a clean-label water-based formula, or a fertility-friendly option, we’ve developed market-ready and custom bases that meet both functional and sensory needs. We’ve supported bestsellers in categories like:
- 🌿 Organic water-based lubricants with aloe vera and plant glycerin
- 💧 Fertility-friendly lubricants tested for sperm safety
- ✨ Anal comfort formulas with long-lasting glide and skin-conditioning agents
- 🔬 Hybrid blends combining water and silicone for balanced performance
- 🛡 pH-balanced & hypoallergenic options for sensitive users We help you match your formula to your audience—whether that’s body-safe wellness shoppers, ingredient-savvy DTC customers, or international buyers needing certified compliance.
🛠️ Not Just Any Lubricant—We Customize Every Detail We start by asking the right questions:
- Are you launching your first intimacy product line?
- Do you want a vegan, paraben-free claim for clean marketing?
- Are you creating a companion SKU to pair with toys or other wellness products?
From there, we tailor every element:
- ✅ Adjusting viscosity, glide time, and sensory profile
- ✅ Offering formats from airless pumps to flip-top squeeze bottles and sachets
- ✅ Customizing scents (or keeping them fragrance-free)
- ✅ Coordinating your lubricant with complementary SKUs like massage oils or wipes Whether you need a single hero SKU or a bundle-friendly range, we align your brand vision with execution.
🧪 Compliance You Can Count On Lubricants enter highly regulated markets—compliance isn’t optional. We make sure every project is backed with:
- 🧾 COA, MSDS, and full INCI breakdown
- 🔬 Stability, microbial, and compatibility testing
- 🇺🇸 FDA-compliant labeling for the U.S. market
- 🇪🇺 EU 1223/2009 and UK regulatory support From formulation to customs clearance, we help you launch with confidence.
📦 Packaging That Supports Function & Brand Story Packaging here is about more than looks—it’s about hygiene, usability, and shelf appeal. We offer:
- Formats: airless pumps, flip-top bottles, sachets, or luxury glass
- Functional seals and hygiene locks for safety
- Label options from waterproof film to matte paper with foil accents
- Sizes: pocket-friendly minis, 50–100ml standard, and multi-packs We map packaging to your price point and sales channel, ensuring every unboxing feels intentional.
🚀 Small MOQs, Fast Launches, Global Readiness We know testing a new SKU shouldn’t drain your budget. That’s why we support:
- 📦 Starting MOQs from 1,000 units per SKU
- 🧪 Custom sample development before full run
- 🌍 Export-ready packaging with compliance documentation
- 🔁 Flexible bundling options for DTC or retail sets You can go from approved sample to market launch in as little as 60–90 days.
🤝 A Manufacturing Partner That Understands the Whole Picture We’re not just filling bottles—we’re helping you build an intimate care product that earns trust, loyalty, and reorders. That means we offer:
- 📑 Formula positioning guidance for Amazon, Shopify, or retail
- 🧾 Label layout review & print-ready setup
- 💬 Strategic advice on claims and product messaging
- 🛍️ Support with international shipping docs and freight timelines We’ve helped indie founders, mature wellness brands, and global distributors launch lubricants that truly move.
Ready to Launch Your Skincare Line?
*Metro Private Label takes your privacy very seriously. All information is only used for technical and commercial communication and will not be disclosed to third parties.
