Your Trusted Facial Oil Manufacturer

We help you launch faster, start smaller, and stand out with custom formulas, pro-grade quality, and trend-driven skincare that sells — all built to grow with your brand.

Private Label Facial Oil

At Metro Private Label, we understand that facial oils aren’t just trendy add-ons—they’re essential skincare heroes that define your brand’s quality and identity. That’s why we formulate private label facial oils that aren’t just clean and effective, but also aligned with what real customers are searching for.
 
From 100% cold-pressed jojoba and rosehip oils to antioxidant-rich blends with squalane, turmeric, or vitamin E, we develop oils that hydrate, brighten, and protect—all while staying lightweight, fast-absorbing, and shelf-stable. We keep a close watch on Amazon’s top sellers, TikTok beauty trends, and clinical ingredient data to make sure your product isn’t just made—it’s market-ready.
 
Whether you want a simple single-origin oil or a premium multi-oil blend for anti-aging, we’ll help you choose the right ingredients, textures, packaging, and label language to resonate with your audience. You bring the vision—we handle the R&D, production, and customization.
 
So whether you’re launching a minimalist clean beauty line or expanding into targeted treatment oils, we’ve got the flexibility, speed, and formulation experience to make it happen. Let’s build a product that earns its spot in your customer’s daily routine.

Jojoba Oil

Rosehip Seed Oil

Vitamin E Oil

Multi-Oil Blend

Squalane Oil

Turmeric + Vitamin C Oil

Castor Oil

Retinol Facial Oil (Night)

Transform Your Brand with Metro Private Label

At Metro Private Label, we know a great Facial Oil isn’t just skincare—it’s your brand’s signature. Whether your customer is layering glow under makeup, winding down with a bedtime ritual, or targeting post-acne recovery, facial oils are where sensorial experience meets skin transformation. That’s why we don’t just produce—we partner with you to create facial oil SKUs that stand out, sell through, and become customer favorites.
Facial Oils That Customers Actually Use—and Finish
We’ve worked with startups, estheticians, TikTok creators, and international distributors to build facial oils based on real needs and real data. Whether your focus is hydration, brightening, firming, or scar recovery, we help you match high-performance oils with market demand. From minimalist hero products to complex blends—we make oils that drive both trust and repeat orders.
 
8 Best-Selling Oil Types We Help You Launch
We’ve formulated (and refined):
  • 🌿 100% Organic Jojoba Oil — a universal hydrator, perfect as-is or as a base
  • 🌹 Cold-Pressed Rosehip Seed Oil — brightens and evens tone for aging or post-acne skin
  • Multi-Oil Anti-Aging Blend — jojoba, marula, squalane, and vitamin E for elasticity and glow
  • 🌞 Turmeric + Vitamin C Oil — trending for dullness, dark spots, and hyperpigmentation
  • 💧 Pure Squalane Oil — non-comedogenic, lightweight hydration for oily/combo skin
  • 🌰 Castor Oil — ideal for facial massage, lash/brow growth, and gua sha routines
  • 🌿 Vitamin E Oil — rich in tocopherols for barrier repair and scar healing
  • 🌙 Retinol Night Oil — firming, smoothing, and clinical-grade results in a gentle oil base
Want a gua sha-friendly texture? Need a glow-boosting finish? We’ll customize it based on what your customer expects to feel—and see.
 
Formulas Backed by Trends & Compliance
Every formulation we create is benchmarked against what’s actually working—on Amazon, TikTok, YouTube, and top clinical beauty brands. We bring you oils that are not just natural, but perform under pressure.
And with built-in support for multi-region compliance (US, EU, GCC), full documentation, and optional MSDS, COA, and INCI support, your facial oil is ready to ship worldwide.
 
Packaging That Aligns With Your Brand Story
From minimalist frosted droppers to amber glass apothecary-style bottles, from gift-ready boxed sets to roller-ball formats—we help you select packaging that feels right on shelf and screen. Whether you’re going clean, clinical, or luxury, we adapt design recommendations to your price point and audience aesthetic.
 
Tested. Certified. Retail-Ready.
All our facial oil products are made in ISO22716 & GMPC-certified facilities, undergo stability testing, and follow stringent documentation and export guidelines. Need help crafting your Amazon copy, INCI deck, or shelf display insert? We’ve done it before—and we’ll do it for you.
From idea to formula, prototype to production, we’re here to turn your brand’s oil line into a success story. Because the right facial oil doesn’t just nourish skin—it builds credibility, drives reviews, and keeps carts full.

More Than Just a Facial Oil Manufacturer

We’re not just here to fill bottles—we’re here to help you build a facial oil line that becomes your brand’s signature. From 100% organic hero oils to glow-boosting anti-aging blends, we specialize in private label facial oils that align with real customer needs, reflect your brand identity, and grow with your business.
 
Whether you’re launching your first clean beauty SKU or scaling a full skincare routine, we’re your behind-the-scenes partner—from sample to shelf, from test order to full rollout.

🚀 Launch Fast—While Demand Is Hot

We move at the speed of TikTok and Amazon. With proven formulations and fast customization options, your facial oil gets to market while the trend is still peaking—not fading.

🔥 Formulas People Are Already Searching For

We study the charts so you don’t have to. Jojoba? Rosehip? Squalane? Glow blends with turmeric or vitamin E? These oils are already top-performers on Amazon and social media—and we help you put your name on them.

💡 Low MOQs, Real-World Profit Margins

You don’t need to over-order to make it work. Start small, validate with your customers, and scale confidently. Our flexible production model lets you grow smart—without locking up cash in risky inventory.

🤝 Done-For-You Manufacturing Support

From filling to testing, from stability checks to export documentation, we handle the technical heavy lifting. You stay focused on storytelling, brand building, and community—we’ll take care of the rest.

Glow Up Your Brand with Metro Private Label

When you work with Metro Private Label, you’re not just hiring a factory—you’re teaming up with a partner who understands what makes a facial oil sell. We help you create private label oils that feel amazing, photograph beautifully, and keep your customers coming back. From pure single-ingredient staples to high-end multi-oil blends, we build products that perform—and convert.
 
At Metro, we don’t just pour oil into bottles—we help you develop SKUs that align with your brand values, meet real skincare needs, and deliver visible, feel-good results. Whether you’re launching a minimalist hero product or a glow-boosting ritual set, we co-develop each formula with your target customer, sales channel, and brand promise in mind.
Formulas That Match Your Brand’s Promise
We don’t do one-size-fits-all. Your facial oil should reflect your positioning—whether that’s clinical, clean, spa-grade, or influencer-driven. Looking for a retinol night oil that firms without irritation? A vitamin C + turmeric blend that brightens and glows? Or a pure jojoba base ready for custom infusion? We’ve made them—and we’ll make one just for you.
From ingredient sourcing (rosehip, bakuchiol, squalane, marula, tocopherol) to texture, absorption speed, and scent, we handle the formulation details—so you can stay focused on brand growth, storytelling, and customer experience.
 
Packaging That Tells Your Story Before It’s Opened
In facial oil, packaging = positioning. That’s why we offer a full suite of packaging options that reflect your audience, budget, and aesthetic.
Want frosted glass dropper bottles for your clean beauty brand? Gold-accented packaging for luxury retail? Rollerball formats for spa kits or Amazon starter sets? We’ll help you bring it to life—right down to the bottle color, label texture, and closure style.
Need help planning retail display boxes, mini sampler kits, or influencer-friendly sets? We’ll guide you toward what looks good on camera, on shelves, and in customers’ hands.
 
Built for Agility. Backed by Quality.
This category moves fast—and so do we. With low MOQs, rapid sampling, and short lead times, we support everything from limited drops to viral launches without slowing you down.
We’ll work with you from brief to formula, sample to stability, and pre-launch to full-scale production—so you stay in control, while we handle the backend.
Everything we manufacture is produced in ISO22716 / GMPC-certified facilities, with full documentation for US, EU, GCC, and global compliance. Need INCI decks, COAs, or Amazon listing support? We’ve got you covered.

FAQs Facial Oil Products

For your convenience, we’ve gathered the most commonly asked questions about our Facial Oil. However, should you have any further queries, please don’t hesitate to reach out to us.

We offer a full spectrum—from single-ingredient oils like jojoba or rosehip, to advanced blends with squalane, bakuchiol, turmeric, or vitamin E. Whether you want a simple hero oil or a multi-benefit treatment blend, we’ve likely already formulated it—or we’ll co-create it with you.
Absolutely. That’s our specialty. We can tailor texture, absorption speed, scent, ingredient profile, and even target claims like “glow-boosting” or “anti-aging.” You bring the vision—we’ll build the formula that delivers.
Our standard MOQ starts at 1,000 units per SKU, but we’re flexible depending on packaging and formula. Starting a new brand? We’ll help you launch lean without overcommitting to inventory.
Sampling usually takes 3–5 weeks, and full production typically runs 4–6 weeks after approval. If you’re aiming for a seasonal launch or tight campaign window, just let us know—we’re used to working fast.
Yes—most of our formulas are vegan, cruelty-free, and we can adapt them to meet clean beauty or regional certification needs (like EU bans or Halal guidelines). Just tell us what your market cares about.
For sure. We help source glass bottles, droppers, rollerballs, and boxed sets, and we also support label printing, logo placement, and design layout. Whether your brand is clean and minimal or lush and premium, we’ll guide you to a setup that fits your identity and price point.
Yes—we offer both. You can launch quickly with our proven stock formulas (faster + cost-effective), or develop a fully custom oil that’s 100% unique to your brand. We’ll help you decide which route makes the most sense for your goals.
Every oil goes through stability testing, compatibility checks, and ingredient performance evaluation. We manufacture in GMPC and ISO22716-certified facilities, and ensure compliance with US, EU, and global cosmetic standards.
Yes—we support you beyond the lab. We can help craft claims like “non-comedogenic,” “fast-absorbing,” or “rich in omega-3s,” plus ingredient highlights and usage instructions for packaging, Amazon, or your own DTC site.
We sure do. We’ve worked with brands in the U.S., EU, Southeast Asia, and the Middle East, and we can coordinate logistics, customs paperwork, labeling, and compliance documentation. You focus on selling—we’ll handle the backend.

Metro Private Label in Numbers

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Your Ultimate Guide to Facial Oil Manufacturing Excellence

When you’re building your first facial oil—or expanding an existing skincare line—you’re not just choosing a formula. You’re choosing a partner who understands your goals, your customers, and the realities of taking a product from idea to shelf. That’s where we come in.
 
At Metro Private Label, we specialize in helping founders, creators, retailers, and distributors bring exceptional facial oils to life—quickly, compliantly, and in a way that supports long-term brand growth. Whether you’re a startup formulating your first hero product or a seasoned buyer sourcing bulk for international retail, this guide was built to give you clarity, structure, and confidence as you navigate the world of private label skincare.

Table of Contents

What Exactly Is a Facial Oil—and Why Is It in Demand?

When clients first come to us asking about facial oils, we always start by clarifying what a facial oil actually is—because it’s more than just a trend or a glossy Instagram product. A facial oil is a skincare product made entirely (or almost entirely) from oil-based ingredients. Unlike creams or serums, which are typically water-based and emulsified, facial oils are anhydrous—meaning they don’t contain water. That changes not only the texture, but also how the product works on the skin.
 
What makes facial oils unique is their ability to deliver lipid-rich hydration, fat-soluble actives, and occlusive protection to the skin barrier. We’ve seen over and over again that when the skin barrier is compromised—whether from harsh treatments, over-exfoliation, or environmental stress—what it needs most isn’t just more moisture, but the right kind of moisture. Oils like jojoba, rosehip, marula, and squalane mimic the skin’s natural sebum and help restore that lipid layer, which plays a huge role in keeping skin calm, balanced, and resilient.
 
From our experience, one of the biggest reasons facial oils have grown in popularity is that today’s consumers are far more ingredient-conscious. They’re scanning labels. They’re Googling ingredients. They want simplicity, transparency, and performance—and facial oils deliver all three. You don’t need a long INCI list when one or two well-sourced oils can do the job beautifully. That’s why they’ve become such a hero SKU across clean beauty, spa-based product lines, and treatment-focused skincare brands.
 
We also see a lot of brands tapping into facial oils for emotional and sensorial reasons. Oils feel luxurious. They’re ideal for facial massage, gua sha, or as the final step in a nighttime routine. This sensorial layer is something brands can really build on—especially in DTC and influencer-driven markets where texture, scent, and visual storytelling matter just as much as efficacy.
 
And then there’s the packaging. From a branding perspective, facial oils are incredibly flexible. Whether you’re going for clinical, minimalist, earthy, or luxury aesthetics, there’s a way to present an oil that aligns with your story. They also have practical advantages: longer shelf lives, higher perceived value, and lower risk of contamination compared to water-based formulas.
 
In short: facial oils are more than just a product—they’re a category with real consumer demand, strong repeat-purchase potential, and wide creative range. Whether you’re a startup launching your first SKU or an established retailer expanding your skincare line, understanding how oils work—and why customers love them—is the first step toward creating a product that sells, performs, and builds trust.

Cold-Pressed vs. Blended Oils: Which to Choose for Your Brand

When we’re helping a brand shape their first facial oil SKU, one of the earliest—and most important—decisions we explore together is whether to go with a single-origin oil or a custom oil blend. It’s not just a formulation question; it’s a strategic one. The route you choose impacts everything from your packaging and marketing to your pricing model and customer education strategy.
 
Let’s start with cold-pressed, single-ingredient oils. These are oils extracted without heat or solvents—think jojoba, rosehip, marula, argan, or squalane. Cold-pressed oils retain more of their natural nutrients, like vitamin E, essential fatty acids, and antioxidants, which makes them particularly appealing to brands that emphasize purity, transparency, or clean beauty. We often see startup founders or spa-based brands gravitate toward single oils because they’re easier to explain, easier to position, and resonate with ingredient-conscious consumers. There’s something powerful about being able to say: “This is 100% organic rosehip seed oil—nothing else.”
 
From our perspective, single-origin oils also allow for fewer regulatory and formulation complexities. They usually have longer shelf lives, fewer allergens, and are easier to certify as vegan, non-GMO, or eco-friendly. They’re a great fit for brands that lean into minimalism, skin sensitivity, or clinical wellness aesthetics. We’ve also seen many founders use them as an entry-level SKU to build trust and validate demand before expanding into more complex product lines.
 
Now, on the flip side, we’ve got blended oils—and this is where things get a lot more customizable. Blended oils allow us to combine multiple ingredients to achieve multifunctional results: hydration, glow, brightening, anti-aging, and barrier repair—all in one formula. This is ideal for brands that want to offer a more active-driven experience or appeal to a wider skincare audience. We can work with squalane for hydration, tamanu for repair, vitamin C esters for brightness, and bakuchiol for retinol-like benefits—all layered into one elegant formulation.
 
Blended oils are often favored by DTC brands, ecommerce entrepreneurs, and content creators who are looking for standout textures, scents, and marketing angles. You can dial in the finish—dewy, dry-touch, or silky—and craft a scent profile that aligns with your audience. It’s a format that opens doors to emotional storytelling and product rituals, which matters a lot in online sales and influencer-driven markets.
 
Of course, custom blends do involve more development time, and usually require a higher MOQ. But the upside is flexibility—you can own a more unique market position, build category differentiation, and support richer claims like “multifunctional,” “5-in-1,” or “pro-grade results.” Many of our clients start simple and then scale into blends once they’ve got traction.
 
In the end, there’s no universally “better” choice—just the one that best fits your brand’s goals. If your identity is rooted in purity and simplicity, cold-pressed single oils may be the perfect starting point. If you’re building a line around active performance and targeted benefits, a blended formula can help you stand out and justify a higher price point.
 
What we’ve learned is this: the more you understand about your brand’s values, your customer’s expectations, and your go-to-market strategy, the easier it is to make this decision with confidence. And once that foundation is clear, everything else—from naming and packaging to pricing and positioning—falls into place naturally.

Ingredient Trends Driving 2025 Demand

When we’re developing facial oil SKUs with clients—especially new brand founders or creators preparing for launch—one of the most important conversations we have is around ingredient selection. Not just from a formulation angle, but from a marketing and demand perspective. Because in today’s skincare world, what goes into your bottle is just as important as how it performs, how searchable it is, and how it aligns with consumer values.
 
Right now, we’re seeing a powerful wave of interest in botanical actives that are both natural and results-driven. This demand is especially strong among Gen Z and Millennial customers who are shopping with their values first: they want efficacy, but also ingredient stories they can understand, pronounce, and share. We track ingredient trends closely—across platforms like TikTok, Amazon bestseller lists, Reddit skincare forums, and clean beauty retailers—so we can guide our clients toward oils that are not just beautiful, but commercially relevant.
 
One ingredient that’s consistently leading the pack is blue tansy. If you’ve never worked with it before, it’s a vivid indigo-blue oil with naturally occurring chamazulene, a compound known for its calming, anti-inflammatory effects. Blue tansy is incredibly appealing for brands that want to position their oil as soothing, anti-stress, or recovery-focused—especially for sensitive, acne-prone, or barrier-compromised skin types. It also has a naturally herbaceous, spa-like scent and a striking color that makes it stand out on social media and in unboxing videos. We’ve helped clients use blue tansy not just for its benefits, but as a branding anchor—something that makes their formula visually and emotionally distinctive.
 
Another heavyweight is bakuchiol. Often described as a natural retinol alternative, it’s a plant-derived compound that offers anti-aging, smoothing, and collagen-supporting effects—without the irritation, dryness, or sun sensitivity that can come with traditional retinoids. This makes it an ideal active for oils targeted at first-time retinol users, pregnant or nursing customers, or clean beauty enthusiasts. In the past two years, we’ve seen a major uptick in brands wanting to build bakuchiol night oils or pair it with nourishing oils like marula or rosehip to create gentle but effective skin-renewal routines.
 
Then there’s the rise of vitamin C esters. Unlike ascorbic acid, which is water-soluble and unstable in oil-based systems, these derivatives—like tetrahexyldecyl ascorbate—are oil-soluble, more stable, and better tolerated by sensitive skin. When used in facial oils, they offer targeted brightening, antioxidant protection, and even pigmentation support. We often suggest vitamin C esters to clients who want to formulate glow-boosting oils or daytime oils that protect the skin from urban pollution and oxidative stress. They pair beautifully with other lightweight oils like squalane, sea buckthorn, or camellia.
 
Tamanu oil is also having a moment, particularly with brands focused on acne-prone or post-acne skin. This rich, nutty oil from the Pacific Islands has long been used for wound healing and scar reduction, and its unique composition makes it excellent for calming inflammation and supporting the skin’s repair cycle. What we love about tamanu is that it brings a heritage story—rooted in traditional medicine—that modern brands can tap into authentically. It’s not as mainstream as jojoba or squalane, but it’s a smart differentiator if your brand serves hormonal, blemish-prone, or hyperpigmented skin types.
 
And of course, squalane continues to be a top choice across nearly every brand type. Whether derived from olives, sugarcane, or fermentation, squalane is lightweight, fast-absorbing, and exceptionally skin-compatible. It’s ideal for brands that want to offer a universal, everyday-use facial oil—something suitable for all skin types, including oily or sensitive. Squalane is also fragrance-neutral and easy to pair with actives, making it a perfect base for both simple and complex formulas. For DTC brands or Amazon sellers, it offers mass appeal, low irritation risk, and a reputation for being “safe and effective” in every context—from teenage skincare to derm-approved routines.
 
When we look at these trending ingredients, what ties them all together is their ability to deliver performance while supporting clean positioning. They make it easier for you, as a brand owner, to speak confidently to your audience—whether you’re highlighting anti-inflammatory benefits, promoting retinol-like results, or educating on gentle brightening.
 
For us, choosing ingredients isn’t just about checking a box—it’s about helping your facial oil stand out in a crowded market, create emotional connection, and deliver results that turn first-time buyers into repeat customers.

Packaging Options That Affect Perceived Value

When we work with clients on a new facial oil SKU, one of the first things we emphasize is this: your packaging isn’t just a container—it’s a communication tool. It tells your customer who your brand is, how they should feel about the product, and what kind of price tag they should expect. And when it comes to facial oils, we’ve found that thoughtful packaging doesn’t just boost shelf appeal—it directly impacts how well the product sells.
 
We’ve helped brands develop packaging across a huge range of styles, and what we’ve learned is that form must always align with positioning. For example, if your brand leans into clean beauty, dermatological transparency, or minimalist aesthetics, we usually recommend frosted dropper bottles. These have a soft matte look that instantly conveys purity and simplicity. Paired with a minimal label and clear typography, frosted bottles give off a sense of modern professionalism—perfect for DTC brands, wellness-led skincare, or even first-time founders who want to make a strong, trustworthy first impression.
 
If you’re going for a more heritage, holistic, or wellness-centered vibe, amber glass bottles are often the right choice. They communicate tradition, medicinal value, and a connection to apothecary-style skincare. Amber glass also naturally protects oils from light degradation—something that matters if your formulation includes sensitive actives like blue tansy or unrefined rosehip. We’ve worked with many spa and aromatherapy-focused brands who find that amber not only preserves product integrity but reinforces the brand’s botanical roots.
 
For SKUs that are meant to be functional, targeted, or used on-the-go, we often suggest rollerball packaging. These are fantastic for under-eye oils, acne spot treatments, or facial massage oils designed for use with tools like gua sha. Customers love the cooling sensation, the precision, and the mess-free application. For beauty creators launching mini kits or self-care routines, rollerballs also work well in travel sizes or as part of a discovery set.
 
On the other end of the spectrum, if your goal is luxury skincare, every detail needs to speak to elevated quality—and packaging is the quickest way to do that. We’ve seen huge success with brands who choose gold caps, electroplated finishes, custom-printed cartons, or heavy glass with magnetic closures. These elements cost more, yes—but they immediately elevate the perceived value. A customer will feel justified paying $45 or $60 for a 30ml bottle when it looks and feels like something found in a spa or high-end department store.
 
Of course, beyond visual branding, there are also technical and operational considerations that we always help our clients think through. For starters, viscosity matters: some oils are thick (like castor), others are thin and fast-absorbing (like squalane). That affects what kind of dropper or pump will actually work without clogging, leaking, or over-dispensing. We’ve tested dozens of dropper bulbs, pipettes, and caps to ensure compatibility—especially for brands planning to ship internationally, where climate and altitude changes can cause unexpected behavior.
 
Speaking of shipping: weight and breakability are real issues in facial oil logistics. Glass is beautiful but heavy. Some retailers are now asking for lighter, more impact-resistant materials for subscription boxes and DTC fulfillment. If your oil is going to be sold online and shipped frequently, we often recommend testing a few options—from lightweight amber glass to high-clarity PET bottles—before you commit to one packaging format across thousands of units.
 
And finally, there’s the topic of sustainability. More and more of the clients we work with—especially those selling to Gen Z or entering the EU market—are asking about eco-conscious packaging. That might mean using PCR (post-consumer recycled) glass, choosing mono-material caps for easier recycling, or even exploring refill systems for retail or spa use. The important thing is to match the sustainability messaging with practical usability—because the best “eco” packaging is the one your customer will actually recycle, reuse, or refill.
 
To us, packaging isn’t an afterthought. It’s part of the product. It’s what shapes first impressions, adds perceived value, and supports long-term loyalty. Whether your facial oil is about everyday hydration or clinical repair, luxurious indulgence or minimalist function, the packaging should do more than contain it—it should express everything your brand stands for in a single glance.

How Minimum Order Quantities (MOQs) Work in Facial Oil Production

Whenever we’re speaking with a new client—especially someone building their first skincare brand—one of the most common and important topics we cover early on is MOQ, or Minimum Order Quantity. We know how critical this number is for planning your cash flow, managing risk, and mapping out your first launch. That’s why we like to be transparent and walk you through the logic behind it, not just throw out a number.
 
In facial oil manufacturing, standard MOQs typically fall between 500 and 1,000 units per SKU. That’s the sweet spot for most projects because it allows us to run production efficiently while still keeping things manageable for newer brands. But the exact MOQ depends on several factors—some within your control, some driven by supplier realities—and it’s helpful to understand how those variables affect your launch.
 
First, we look at the type of formula you want to produce. If you’re using a ready-made or “white label” formula—something we’ve already developed, tested, and validated in our lab—then the MOQ can be more flexible. These formulas have already gone through the stability testing, microbial assessments, and regulatory compliance processes, so the development risk is lower and we can start at smaller volumes. That’s ideal for brands who want to move fast, test demand, or launch a lean MVP before scaling.
 
But if you’re aiming for a custom formulation, where we build a brand-new product from scratch—like a facial oil with a signature blend of blue tansy, bakuchiol, and vitamin C esters tailored to your story—then the MOQ will usually be higher. Why? Because every new custom formula requires additional work: R&D time, compatibility testing with packaging, sourcing non-standard raw materials in small volumes (which often come at a premium), and multiple rounds of prototyping and feedback. From our side, we want to ensure the formula is stable, safe, and cosmetically elegant—and that requires investment before we even get to full production.
 
Then comes packaging, which is where MOQ can swing dramatically. If you choose a standard bottle and cap combo that we already keep in stock—say, a 30ml amber dropper with a matte black closure—you’re in a great position to keep packaging MOQs low, often aligned with your formula MOQ. But if you’re sourcing a custom frosted bottle, a gold-trimmed cap, or specialty packaging imported from Europe or Korea, then the reality is: those suppliers often set their own MOQs, and they tend to start at 3,000, 5,000, or even 10,000 units, regardless of how many bottles you’re actually filling. That’s where smart decision-making comes in—because packaging is often the biggest cost driver outside the formula itself.
 
Another thing we help brands think through is trial batches or pilot runs. If you’re pre-launch and want to start small, we can sometimes structure production to deliver 300–500 units for sampling, preorders, or soft testing. This is especially useful if you’re working with influencers, trying to get retail interest, or just want to see how customers respond before locking in a larger run. Just keep in mind: lower volume = higher unit cost. Your cost per bottle is always more efficient once you’re ordering 1,000+ units at a time.
 
But MOQ isn’t just about production—it ties directly to your inventory strategy. We often encourage clients to reverse engineer from their sales forecast. For example, if you plan to sell 25 units per day through your ecommerce store, that’s 750 units a month. A 1,000-unit MOQ might sound like a big commitment, but it could actually only last 6–8 weeks depending on your sales velocity. Add in fulfillment lead times and buffer stock, and suddenly it starts to make sense why hitting that MOQ is not only doable—it’s sometimes necessary to avoid running out of product during a successful launch.
 
Lastly, we always encourage brands to view MOQ as part of a long-term growth model. If you start with 1,000 units and sell through quickly, you’re in a great position to re-order, scale packaging with better pricing, and even explore tiered formulation upgrades. We’ve seen clients start small and grow rapidly just by staying disciplined with their numbers and clear about their brand vision.
 
So yes—MOQs are a real factor in facial oil manufacturing, but they’re not meant to be a barrier. When we understand your goals, your budget, and your sales model, we can almost always find a starting point that balances practical scale with strategic growth. It’s not just about what you can afford to make—it’s about making the right product at the right volume for where your brand is today (and where it’s going next).

Choosing Between White Label and Custom Formulation

When we’re helping a new skincare brand get started—especially those launching their first facial oil SKU—one of the most important decisions we walk through is this: should we go with a white label formula or build something custom from the ground up? Both paths have their strengths, and choosing the right one depends on your brand’s goals, timeline, and how much control you want over the end result.
 
Let’s start with white label. These are formulas we’ve already created, tested, and validated in-house. Think of them as “ready-to-brand” oils. You’re getting a fully developed product with a stable formula, consistent texture, and clear documentation for safety and compliance. All you need to do is add your label, finalize your packaging, and it’s ready to go. We’ve had clients go from concept to shelf-ready product in under a month using this approach.
 
White label is incredibly useful for founders who want to move quickly—whether that’s to test the market, align with a seasonal trend, or create a limited-edition drop. It’s also a great fit for influencers and content creators, where speed matters and audience engagement is already in place. With lower MOQs and faster turnaround times, it lets you launch without getting buried in development work. We’ve seen brands use this route to get early traction, collect customer reviews, and generate social proof before investing in more complex product lines.
 
That said, white label isn’t for everyone. If you have a very specific vision in mind—a certain texture, a signature scent, a combination of functional claims—you might find white label limiting. And that’s where custom formulation becomes the right move.
 
When we co-develop a custom formula, we’re starting with a blank canvas. That means you can dictate everything: the ingredient deck, the ratio of each oil, the feel on skin, the scent experience, and even the absorption speed. Want a fast-drying, matte-finish oil for oily skin? We can make that. Looking for a sensory-rich blend with blue tansy, vitamin C esters, and bakuchiol for a premium nighttime treatment? That’s absolutely possible. With custom formulation, you’re building something that no one else has—and that becomes a huge asset when you’re positioning your brand in a saturated market.
 
But custom comes with added complexity. There’s more development time, more back-and-forth with sampling, and usually a higher MOQ, because we’re sourcing raw materials, performing compatibility testing, and making sure your product performs perfectly in the packaging you’ve chosen. For many early-stage brands, this level of commitment is best suited to phase two or three of their roadmap—not necessarily day one.
 
What we often recommend is a phased strategy. Start with a white label product to get your brand out there. Let your audience engage, collect feedback, and see how customers respond. Then use that data to inform your first custom launch. We’ve worked with founders who began with a basic rosehip or squalane oil, built an audience on TikTok or Shopify, and then reinvested their revenue into a premium custom formula with unique actives, upgraded packaging, and higher perceived value.
 
From our point of view, white label and custom formulation aren’t opposite ends of a spectrum—they’re different tools for different stages. White label gives you speed and agility. Custom gives you depth and differentiation. The key is knowing what your brand needs right now: validation or uniqueness, quick entry or long-term exclusivity.
 
And remember: both options can lead to successful, high-performing products. The question is less about which one is “better” and more about what makes the most sense for your stage of growth.

Lead Times: What to Expect from Sampling to Shelf

One of the first things we like to clarify with every client is: how long will this actually take? Whether you’re planning a seasonal launch, building a preorder campaign, or preparing to meet a retail deadline, knowing your timeline—from sampling all the way to finished goods—is essential. And while we can always adjust for urgency, the truth is that skincare manufacturing has a natural rhythm. Planning ahead makes all the difference.
 
Let’s start with the sampling stage. Once we align on the type of facial oil you want—whether you’re going white label or developing a custom formula—we’ll begin preparing lab samples. For ready-made formulas, samples can often be prepared and shipped in 1 to 2 weeks. These are ideal if you want to move quickly or test a concept. But if you’re asking us to develop a custom blend—maybe with specific actives, a unique scent, or a certain finish on the skin—sampling usually takes 3 to 5 weeks, especially if we need to source new raw materials or run multiple iterations. From experience, the more specific your vision, the more time we recommend budgeting for thoughtful testing and feedback.
 
Once your formula is finalized and approved, we move into full production. This part generally takes 4 to 8 weeks, depending on the complexity of your packaging and the volume of your order. If we’re using stock bottles and labels we already carry, things move faster. But if your packaging involves custom glass bottles, printed cartons, or anything imported, we may need to allow additional time for those items to arrive and pass QC before we can begin filling. During production, we’re doing much more than just pouring oil into bottles—we’re managing batching, filling, sealing, labeling, boxing, and post-fill quality control. Each of these steps is essential to ensure that every bottle that leaves our facility meets your quality expectations.
 
Now let’s talk about packaging sourcing, because this is often where lead times catch new founders off guard. If you’re using standard packaging from our in-house stock—like a 30ml amber bottle with a matte black dropper—you’re in great shape, and we can often align production without delays. But if you’re sourcing custom-tinted glass, brushed metal components, foil-stamped boxes, or anything that’s made-to-order, lead times can stretch to 4 to 6 weeks or more. International shipping delays, raw material shortages, or factory minimums can all affect this timeline, so we always recommend securing packaging as early as possible in the project.
 
It’s also important to build in time for testing and documentation. If your facial oil is a new formulation, especially one that will be sold internationally, you may want (or need) to run stability testing to confirm shelf life. We also perform compatibility checks to ensure your oil interacts well with your chosen packaging—because certain oils can sometimes degrade labels, droppers, or caps if not tested properly. If you’re selling in the EU, GCC, or certain Southeast Asian markets, you’ll also need to allow time for regulatory paperwork, including full INCI breakdowns, MSDS, COAs, and packaging compliance reviews.
 
So how should you plan? We usually tell our clients that a smooth, well-structured facial oil project will take around 10 to 14 weeks from the moment we begin sampling to the day finished product is ready to ship. For projects with custom formulation and premium packaging, or for brands that need regulatory clearance in multiple regions, the window is closer to 16 to 20 weeks. And honestly, it’s not about making things slow—it’s about giving your brand the space to make thoughtful, high-quality decisions, instead of rushing through details that really matter.
 
If you’re on a tight launch schedule—say, for a holiday season, TikTok drop, or retail event—the key is to lock your critical path early. Let us know your deadline upfront, and we’ll work backwards with clear milestones so you know when decisions need to be made. We’ve helped brands hit incredibly tight timelines before—but only when we had that visibility from day one.
 
In our experience, the most successful founders are the ones who build in time not just for production—but for reflection, adjustment, and optimization. A few extra weeks in sampling or packaging setup can save you months of rework, returns, or quality issues down the line. In other words, lead time isn’t just a number—it’s part of your brand’s success strategy.

What Goes Into Regulatory Compliance?

When we’re developing a private label facial oil with a client—especially if it’s their first time launching a skincare product—regulatory compliance often feels like the most intimidating part of the process. And that’s totally normal. There’s a lot of terminology, documents, and regional requirements that can feel overwhelming at first. But we always say this: compliance isn’t a roadblock—it’s a shield that protects your brand. Once you understand how it works, you’ll realize it’s not nearly as complicated as it sounds.
 
Let’s start with the basics. No matter where you’re selling—whether it’s Shopify, Amazon, or a brick-and-mortar store—your facial oil is legally considered a cosmetic product. That means it needs to follow the cosmetic regulations of the countries or regions where it will be sold. These rules are designed to protect consumers and ensure transparency. From our side, we take compliance seriously, and we bake it into the development process so you’re not scrambling to catch up later.
 
The first non-negotiable across all markets is INCI labeling—that’s the International Nomenclature of Cosmetic Ingredients. Every ingredient in your product must be listed using its standardized name, and in descending order of concentration. So even if you market your oil as “rosehip + squalane,” your packaging still needs to show the full INCI list: things like Rosa Canina Fruit Oil, Squalane, Tocopherol, and so on. We generate this list for every formula we make, and we double-check to ensure it aligns with your country’s labeling laws.
 
Next, there’s the issue of marketing and claims. This is where a lot of new brands accidentally step over the line. If you claim that your facial oil “heals eczema,” “cures acne,” or “repairs skin damage,” you may be veering into drug territory—especially in markets like the U.S., where the FDA monitors cosmetics for drug-like claims. What you can say are things like “supports skin barrier,” “visibly brightens,” “non-comedogenic,” or “suitable for sensitive skin”—but even then, those claims must be truthful and supported by either ingredient function or lab data. We always help our clients clean up their label language so that it sells the benefit without triggering regulatory issues.
 
Another big part of compliance is safety documentation. These are behind-the-scenes files that most customers never see, but they’re absolutely required if you want to sell your product to reputable retailers or export it overseas. We provide all of the core documentation you’ll need, including:
  • MSDS (Material Safety Data Sheet) – shows safety, handling, and transport data for the formula.
  • COA (Certificate of Analysis) – confirms the product meets spec and quality standards.
  • Stability testing reports – verify that your oil remains effective and safe over time, including under temperature and light exposure.
  • Preservative efficacy or microbiological reports, if relevant.
 
Now, if you’re targeting the European Union, the bar is higher—but that’s because the EU has some of the strictest cosmetic regulations in the world. You’ll need to compile a Product Information File (PIF), which includes everything from formula specs and safety assessments to packaging artwork and GMP documentation. The EU also requires that you designate a Responsible Person (RP)—usually a company or compliance agent based within the EU—who will act as your legal contact. If you don’t have one, we can refer you to third-party RP services that many of our export clients work with.
 
For the United States, it’s more flexible, but still structured. The FDA does not require pre-market approval for cosmetics, but they do monitor label accuracy, safety, and adverse effects. You need to make sure your front and back labels are clean, that your ingredient list is correct, and that you’re not making any unsubstantiated or medical-style claims. Many of our U.S.-based clients ask us to review their final packaging to make sure it’s “retail-ready”—whether for online sales, Amazon listings, or in-store merchandising.
 
And if you’re planning to sell in other regions—like GCC countries (e.g., UAE, Saudi Arabia), Southeast Asia, Australia, or Latin America—you’ll likely need region-specific formats for your documentation. In some cases, that includes translated labels, Halal certification, Arabic INCI lists, or country-specific safety dossiers. We’re familiar with the process and can guide you through it, or connect you with local partners when needed.
 
From our side, we don’t treat compliance as an afterthought. We build it into the process from day one, so by the time your product is ready to launch, you’re not stuck trying to patch missing documents or redo your packaging. We want you to go to market with confidence—not just in the product quality, but in the fact that everything you say and sell is backed by solid regulatory support.
 
So if you’re feeling overwhelmed by the idea of “compliance,” you’re not alone. But you don’t have to figure it out yourself—and when you get it right, it becomes one of your biggest assets. It shows that your brand is legitimate, trustworthy, and ready to grow globally—whether that’s through DTC, wholesale, or international distribution.

How to Plan for Ecommerce, Retail, or International Distribution

When we start working with a new client—especially one launching their first facial oil—one of the first things we ask is, “Where do you plan to sell it?” Because whether your product is going on Amazon, sitting on a boutique retail shelf, or getting packed onto a pallet for Dubai, each sales channel comes with a completely different set of expectations for packaging, compliance, logistics, and even timeline. And the earlier we plan for that, the smoother everything goes.
 
Let’s talk about ecommerce first, since that’s where many of our clients begin. If you’re selling on Shopify, Amazon, or through a dropship model, your product won’t be judged first by how it feels—it’ll be judged by how it looks on screen. That means your packaging needs to photograph well, reflect your brand identity, and help your product stand out in thumbnail form. We always suggest bottle formats that are visually distinctive but still practical to ship—like frosted or tinted glass, matte droppers, or embossed labels. But the visual side is just part of it.
 
With ecommerce, you also need to think about leak prevention and durability. Oils can be messy. If the seal isn’t tight or the dropper isn’t compatible with your oil’s viscosity, you could end up with damaged boxes, returns, or bad reviews. So we help you test the packaging not just for aesthetics, but for shipping conditions—heat, vibration, air pressure, and shelf life. For clients who offer subscriptions or ship internationally, we sometimes recommend airless pumps or dropper bottles with tamper-proof bands, just to make sure you’re delivering a consistently good experience.
 
Now, retail is a different world. Here, everything is about shelf presence. Your product needs to stand out next to 20 other oils—and that doesn’t happen by accident. We work with brands to create packaging that feels premium in the hand, catches the eye from three feet away, and instantly communicates the product’s purpose. This could mean using soft-touch labels, foil stamping, color-coded SKUs, or heavier-weight glass to create a luxurious feel. But it also means thinking about line cohesion—how your hydrating oil, brightening oil, and anti-aging oil look together as a range. Retail buyers care about this. They want a story, not just a one-off product.
 
Retail also brings in specific operational requirements—things like barcode placement, shelf-ready packaging, and even minimum fill weights. Some stores require tamper-proof seals, or insist on products arriving in display-ready master cartons. We’ve supported clients through beauty buyer onboarding, spa procurement reviews, and natural product expo preparation, and we always adjust the fill, labeling, and boxing process based on what the retailer requires.
 
Then there’s international distribution—and this is where things get more technical. If you’re planning to sell in markets like the European Union, Middle East (GCC), or ASEAN countries like Singapore or Malaysia, you’ll need to factor in local compliance, customs documents, and logistics constraints from day one. That means your packaging may need multilingual labels, your shipping boxes may need specific weight or dimension specs, and your product may require documentation like a COA (Certificate of Analysis), MSDS (Material Safety Data Sheet), or Free Sale Certificate depending on local laws.
 
Some regions also require you to register the formula and packaging with health authorities before you can legally sell. Others—like Saudi Arabia or UAE—may require Arabic labeling or Halal certifications. In all of these cases, we help our clients prepare compliant documentation packages, align their cartons for pallet efficiency, and work with freight partners to optimize cost and transit time.
 
Each of these sales channels—ecommerce, retail, and international—comes with its own timeline as well. Ecommerce clients often need product in hand within 6–8 weeks for content creation or influencer seeding. Retail buyers may operate on quarterly or seasonal buying cycles, requiring product availability 90–120 days before launch. International distributors usually plan even further in advance, often needing product 4–6 months ahead of rollout to accommodate customs clearance and region-specific approvals.
 
What we’ve learned over time is this: channel planning is not a one-size-fits-all decision. It’s something we tailor with each brand we work with. If you’re selling on Amazon, we’ll optimize for leak prevention, labeling clarity, and shipping costs. If you’re going into retail, we’ll prioritize sensory packaging, shelf impact, and line expansion logic. And if you’re preparing for export, we’ll build in document readiness, international labeling, and container-friendly packaging layouts.
 
So before we finalize any formula or bottle, we always ask: Where do you want this product to live? Because once we know that, we can build the entire project around what that channel demands—and what your customer expects when they see, hold, or unbox your brand.

How to Evaluate a Manufacturer Before You Commit

If there’s one decision that can make or break your skincare launch, it’s choosing the right manufacturer. We’ve seen founders get everything else right—branding, formula concept, market positioning—but hit serious roadblocks because their manufacturing partner wasn’t a good fit. So whenever a client asks us, “What should I be looking for before I commit to a supplier?”, we always tell them: don’t just look at what they make—look at how they think.
 
For starters, we believe any manufacturer you seriously consider should have recognized certifications, such as GMPC (Good Manufacturing Practice for Cosmetics) and ISO22716. These aren’t just formalities—they’re indicators that the factory is maintaining professional hygiene standards, traceable batch records, and consistent SOPs. In practical terms, it means fewer surprises. It means the bottle your customer gets in month six will feel, perform, and smell exactly like the one in month one. If a manufacturer can’t provide up-to-date certificates or dodges the question, it’s already a red flag.
 
But having certifications isn’t enough on its own. We always recommend that you ask about the testing procedures built into their development workflow. For a facial oil, there are a few tests we consider non-negotiable:
  • Stability testing to confirm the formula doesn’t oxidize, separate, or degrade over time.
  • Packaging compatibility testing to make sure your oil won’t corrode droppers, leak through seals, or change color inside the bottle.
  • Dermatological or sensitivity testing if you plan to use claims like “non-comedogenic,” “safe for sensitive skin,” or “clinically tested.”
 
We’ve had new clients come to us after working with manufacturers who skipped these steps—and paid for it with faulty product batches, rising return rates, or damaged brand trust. We build testing into every formula we touch because long-term performance is just as important as first-use appeal.
 
Then comes something a lot of new founders overlook: Does your manufacturer understand your specific market segment? There’s a big difference between a lab that makes generic lotions for export, and one that knows how to formulate for clean beauty buyers, Gen Z skincare trends, or TikTok-ready products. If your brand is targeting a niche—like pregnancy-safe skincare, luxury facial oils, or minimalist DTC packaging—you want a partner who doesn’t just say “yes,” but who’s done it before. Ask for examples. Ask what textures, actives, or packaging types they’ve worked with recently. A good manufacturer will have stories, not just spec sheets.
 
Another green flag is clarity and transparency around production logistics. You should be able to ask, “What’s your MOQ for this bottle and formula?” or “How long does a first production run typically take?”—and get clear, confident answers. We’re always honest about where we’re flexible (like MOQ for trial batches) and where we’re not (like packaging timelines that depend on overseas vendors). You deserve a partner who keeps you informed, not guessing.
 
We also strongly recommend that you request a real-world sample batch before you move to mass production. Not just a lab sample in a white jar—but 50 to 100 filled, labeled units you can use for:
  • Preorders
  • Influencer seeding
  • Packaging stress testing
  • Soft-launch campaigns
  • Feedback from early adopters
This small investment can save thousands in rework later. It’s also a chance to spot any issues with fill accuracy, label misalignment, dropper leakage, or shelf life before you’re sitting on a 2,000-unit inventory.
 
Beyond the product itself, your manufacturer should also be able to support compliance. That means providing:
  • A complete INCI list in the proper order
  • MSDS and COA for your formula
  • Stability documentation if you’re entering retail or export
  • PIF support and Responsible Person referrals if you’re targeting the EU
  • FDA-compliant labeling guidance if you’re based in the U.S.
If you ask for these materials and get told “that’s your job,” it might be time to walk away. We build compliance into every production file from the very first sample, because we know it’s not optional—it’s what protects your brand when you’re ready to scale.
 
At the end of the day, evaluating a manufacturer is not just about cost or convenience—it’s about alignment. Does this partner understand your brand’s goals? Can they grow with you? Will they answer your calls if something goes wrong? Because when you’re in launch mode, you need a supplier who doesn’t just fill bottles—you need one who helps you build momentum, troubleshoot fast, and evolve your product line without friction.
Choosing the right manufacturer shouldn’t feel like a gamble. It should feel like finding a team who sees what you’re building—and helps bring it to life, the right way, from day one.

Why Partner with Metro Private Label for Your Facial Oil Line?

If you’re serious about launching facial oils that don’t just “ride the trend” but actually deliver—on skin performance, brand alignment, and shelf appeal—then we’re here to help. At Metro Private Label, we’ve supported first-time founders launching their first facial oil SKU, influencers translating content into product lines, and global buyers scaling oil-based SKUs across multiple regions.
What we’ve learned is simple: no two facial oil brands should be the same. And the ones that last? They’re built around market logic, ingredient clarity, and supply chain agility. That’s where we come in.
 
We Don’t Just Bottle Oils—We Help You Build a Category Leader
Facial oils have evolved beyond “just jojoba.” They now sit at the intersection of ritual and function—from TikTok-viral textures to antioxidant-rich treatments for discerning skincare users. Whether your customer is a Gen Z serum-stacker or a luxury spa client looking for plant-based recovery oils, we help you create SKUs that match real usage habits, ingredient preferences, and regional trends.
Here’s how we help you stay ahead of the curve:
  • Tap into trending actives like bakuchiol, squalane, tamanu, and vitamin C esters
  • Customize base oils for weight, absorption time, and finish (e.g., dry oil, dewy glow, overnight replenishing)
  • Align with market needs—like minimalist blends for EU, glow-enhancers for Southeast Asia, or multi-functional oils for Amazon bundles
  • Navigate shifting standards around clean beauty, label claims, and international compliance
You’re not just launching a facial oil—you’re creating a product that needs to convert, repeat-sell, and scale.
 
Customization That Starts With Your Brand, Not Ours
We don’t believe in “one formula fits all.” Every facial oil we develop begins with one question: Who are you creating this for?
Are you a startup talking to skincare beginners through reels and unboxings?
A retailer offering post-facial oils to spa clients?
A DTC brand looking to add a glow-boosting oil that doesn’t compete with your serums?
We help you build around:
  • Your base oils – jojoba, rosehip, marula, sea buckthorn, or lightweight silicone-free carriers
  • Your actives – from trending botanicals (like blue tansy or calendula) to clinical-grade add-ons (like niacinamide or bakuchiol)
  • Your format – standard dropper bottles, airless pumps, rollerballs for under-eye, or mini 5ml trial kits
  • Your language – we align your packaging and claims with your brand tone (whether it’s luxe, clinical, or playful)
No need to reverse-engineer your identity around a stock blend. We help you create something that feels like it’s yours from the start.
 
Built to Perform—in Real Hands, Real Routines, Real Time
It’s easy to get the first Instagram post right. But how does the oil feel on skin 3 hours later? Does it layer under SPF? Does the dropper dispense the right amount—or flood the palm?
That’s why every formula we fill goes through:
  • Stability testing for long-term preservation of both performance and appearance
  • Compatibility checks with droppers, pumps, and bottle materials (especially for active-heavy blends)
  • Filling precision to ensure consistent volume across thousands of units
  • Batch documentation to support audits, retailer onboarding, and global compliance
We know your customer notices the details. We help you win the ones they’ll never see coming—like oxidation control, clean dry-downs, and shelf consistency.
 
Sustainability Isn’t an Add-On—It’s Part of the Design
Your customers care about what’s inside the bottle—but also what surrounds it. That’s why we help you plan for sustainable decisions from the beginning, not as an afterthought.
  • Choose from PCR glass, recyclable droppers, and biodegradable outer boxes
  • Formulate without silicones, mineral oils, parabens, or synthetic fragrance if you’re going clean
  • Explore refill systems for spas and subscription models
  • Navigate certifications like Leaping Bunny, COSMOS, or Clean at Sephora with our documentation and formulation support
We help you meet environmental goals without sacrificing performance or shelf impact.
 
Start Small. Scale Intelligently. Stay Nimble.
You don’t need 10,000 bottles to launch. Many of our clients start with 500–1,000 units per SKU to test demand, gather reviews, or launch seasonal drops. When you’re ready to scale, we’re ready with you.
Here’s how we support growth:
  • Flexible MOQs based on formula type and packaging availability
  • Responsive restocks that align with digital campaign wins or retail POs
  • Scalable production that can grow from trial batches to distributor-ready volume with no formulation compromise
Whether you’re launching your first SKU on Shopify or prepping for a global supply chain handoff, we make sure you don’t outgrow your operations before your audience is ready.
 
Strategic Support That Goes Beyond the Lab
We’re not just here to fill bottles—we help you think through the entire product cycle. Not sure how to name the product? Confused about INCI formatting for EU? Need help deciding between a 15ml or 30ml format?
We’ve helped brands solve it all, with hands-on guidance like:
  • Claim writing and positioning (e.g. “anti-aging” vs. “skin-renewing”)
  • Label layout feedback for Amazon, TikTok, or international distribution
  • Kitting strategy for bundles, discovery sets, or high-AOV ecommerce plays
  • Compliance advice for multi-region expansion
You can treat us like your outsourced product development and compliance team—because we’re structured to support more than manufacturing.
 
Fast, Friendly, and Focused on What Actually Moves
We know what it feels like to need answers now—not next week. That’s why our clients stay with us for more than just the product.
We promise:
  • Direct, responsive communication from your assigned product coordinator
  • Proactive solutions when ingredient availability shifts or trends accelerate
  • Adaptability when your go-to-market changes—like swapping packaging mid-stream or adding a retail-ready barcode panel last-minute
We’re as invested in your growth as you are—and we move fast when it matters.
 
Let’s Build a Facial Oil Line That Delivers on Every Front
A great facial oil isn’t just about the glow. It’s about a formula that converts, a story that sticks, and a brand that’s built to scale. We’ve helped founders:
  • Launch their first facial oil and get picked up by major retailers
  • Develop refill-friendly hero products that fuel repeat orders
  • Customize oils that align with dermatologist feedback or spa protocols
  • Go from content creators to product owners with SKUs their audience actually finishes
If you’re ready to create a facial oil line that fits your market, your message, and your long-term vision—
Let’s build it, together.

Submit Your
Cosmetic Brand Request

Elevate Your Brand with Metro Private Label’s High-Performance Facial Oils

At Metro Private Label, we don’t just bottle oil—we help you create facial oil SKUs that feel modern, perform beautifully, and actually get used to the last drop. From fast-absorbing dry oils to rich, overnight recovery blends, we build each product around how your customer lives, layers, and shops skincare today.
 
Whether you’re a new founder launching your first hero oil, a DTC brand adding glow to your lineup, or a global buyer looking for bulk formulas backed by compliance and testing—we’re here to help you create something that gets opened, shared, and reordered.
 
Let’s build a facial oil line that’s ready for launch—and ready to scale.

Submit Your
Private Label Skin Care Request

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