Your Trusted Eye Cream Manufacturer
We help you launch faster, start smaller, and stand out with custom formulas, pro-grade quality, and trend-driven skincare that sells — all built to grow with your brand.
Private Label Eye Cream
At Metro Private Label, we know that an eye cream isn’t just another skincare product—it’s one of the most emotional categories in beauty. When your customer finds an eye cream that reduces puffiness, brightens dark circles, or smooths fine lines, it becomes part of their daily ritual. That loyalty strengthens your brand identity and fuels repeat sales.
That’s why we’ve built our private label eye cream range around the formulas consumers are actually searching for and reviewing online. From retinol anti-aging treatments that target wrinkles and crow’s feet, to caffeine depuffing gels, vitamin C brightening creams, and hyaluronic acid hydrators, our portfolio is inspired by Amazon best sellers, TikTok trends, and dermatologist-backed routines. We manufacture what your market already trusts—while giving you the freedom to make it your own.
As your manufacturing partner, we’re not just filling jars or tubes—we’re helping you create a category leader. Whether your audience is millennial shoppers wanting tinted SPF correctors, professionals needing all-day hydration, or mature consumers looking for firming peptides, we’ll work with you to customize the texture, benefits, packaging, and positioning so your eye cream stands out, resonates with your buyers, and scales with your brand vision.
Retinol/Retinal Anti-Aging Eye Cream
Caffeine Depuffing Eye Cream
Hyaluronic + Ceramide Hydrating Eye Cream
Vitamin C Brightening Eye Cream
Peptide Firming & Lifting Eye Cream
Tinted Color-Correcting Eye Cream with SPF
Instant Tightening Eye Gel/Cream (Temporary Lift)
Sensitive-Skin / Ophthalmologist-Tested Eye Cream (Fragrance-Free)
Build an Eye Cream Line That Your Customers Can’t Stop Talking About
At Metro Private Label, we get it—eye creams aren’t just another product on your shelf. They’re an intimate part of daily routines, a trust-builder between you and your customers, and often the hero item that keeps them coming back. That’s where we step in.
Whether you’re launching a premium skincare brand, scaling your Amazon or TikTok store, or adding a flagship product to your spa or clinic range, we help you create eye creams that go beyond fancy packaging—they deliver visible results your customers can truly see and feel.
🧴 We Don’t Just Fill Jars—We Create Best-Sellers
From clinically-backed retinol formulas to gentle hydrating gels, our eye creams are designed around real consumer needs and repeat-purchase behavior. We track Amazon best-sellers, TikTok trends, and dermatologist-approved routines so the products we make for you are always relevant.
Here are just a few directions we manufacture every day:
- ✨ Retinol Anti-Aging Eye Cream — Smooths fine lines, wrinkles & crow’s feet
- ☀️ Vitamin C Brightening Eye Cream — Targets dark circles & uneven tone
- 💧 Hyaluronic Acid Hydrating Eye Cream — Plumps & restores moisture balance
- ☕ Caffeine Depuffing Eye Cream — Reduces puffiness & under-eye bags
- 💪 Peptide Firming Eye Cream — Improves elasticity & lifts tired skin
- 🌿 Sensitive Skin Eye Cream — Fragrance-free, soothing & ophthalmologist-tested
- 🎨 Tinted Eye Cream with SPF — Color corrects, protects & brightens instantly
- ⚡ Instant Tightening Eye Gel — Delivers a quick lift for special occasions
🎯 We Start With Your Brand Vision—Not Just a Stock Formula
When you work with us, you’re not simply pulling a product off a catalog. We help you design a solution that matches your target market, positioning, and budget. From day one, we’ll guide you through:
- Formula Customization to fit your audience’s skincare concerns
- Ingredient Selection based on trending actives & proven efficacy
- Packaging & Label Design that elevates your brand story
- Budget Planning so you can scale with confidence
🚀 Launch With Confidence
Whether it’s your first SKU or your next best-selling hero, we’re ready to make it happen with:
- ✅ MOQ of 1,000 units to ensure proper batching for small-capacity products
- ✅ Custom textures, actives & fragrance-free options
- ✅ Export-ready compliance docs (COA, INCI, SDS)
- ✅ Flexible reorders as your brand grows
At Metro Private Label, we’re here to help you build eye creams that don’t just follow trends—they’re the ones your customers trust, love, and keep buying again and again.
More Than Just an Eye Cream Manufacturer
At Metro Private Label, we don’t just produce eye creams—we help you create products your customers trust, love, and keep coming back for. From concept to shelf, we guide you through formulation, branding, and compliance so your eye cream line is ready to ship, scale, and sell.
✅ Launch What Customers Already Search For
We track what’s trending on Google, Amazon, and TikTok so your product enters the market already in demand. From retinol anti-aging creams and caffeine depuffing gels, to vitamin C brighteners, hyaluronic acid hydrators, peptide firming formulas, and tinted SPF correctors, we make sure your formula connects with real consumer needs and buying behavior.
✅ Formulas That Sell Themselves
We design eye creams to solve the most searched problems—wrinkles, dark circles, puffiness, dryness, and loss of firmness. Whether you want a clean-label sensitive skin formula, a luxury caviar or snail mucin blend, or a fast-acting tightening gel, we’ll tailor it to your brand so it’s not just unique—it’s a repeat-purchase driver.
✅ Start Small. Scale Smart.
Our MOQ of 1,000 units ensures efficient production for small-capacity eye creams while keeping your risk low. Flexible packaging formats—tubes, airless pumps, or metal roller applicators—adapt as your brand grows, so you can scale with confidence whether you’re selling on Amazon, in e-commerce stores, or through professional spa and clinic channels.
✅ We Handle the Compliance
From INCI lists and COAs to batch testing and export paperwork, we manage the technical details for U.S., UK, and EU markets. You can focus on building your brand while we ensure every product meets safety, quality, and regulatory standards.
✨ Build an Eye Cream Line Customers Actually Trust
When you partner with Metro Private Label, you’re not just choosing an eye cream manufacturer—you’re teaming up with a skincare partner who knows what sells, what complies, and what keeps customers coming back for more.
Whether you’re launching your first DTC hero SKU, expanding your portfolio, or creating a retail line that solves real under-eye concerns, we help you develop eye creams that are effective, trend-aligned, and built for repeat sales.
🧴 Formulas That Match What Your Customers Are Googling
We create data-driven, high-performance eye creams based on real-world search and purchase behavior. Popular directions include:
- ✨ Retinol Anti-Aging — Smooths fine lines, wrinkles & crow’s feet
- ☀️ Vitamin C Brightening — Targets dark circles & uneven tone
- ☕ Caffeine Depuffing — Reduces puffiness & under-eye bags
- 💧 Hyaluronic Acid Hydrating — Restores moisture & plumps skin
- 💪 Peptide Firming — Improves elasticity & lifts tired eyes
- 🌿 Sensitive Skin Soothing — Fragrance-free, calming & ophthalmologist-tested
- 🎨 Tinted + SPF Corrector — Brightens instantly while protecting from UV
- ⚡ Instant Tightening Gel — Quick visible lift for events & special occasions
We’ll help you perfect texture, actives, and packaging so your eye cream is platform-ready—whether for Amazon, TikTok Shop, spa retail, or department stores.
📦 Packaging That Sells Before They Try It
Before customers feel your formula, they see your packaging. We pair your eye creams with containers that elevate your brand:
- 💎 Airless pumps & glass jars for premium skincare appeal
- 🌱 Eco-friendly tubes & recyclable PET bottles
- 🎨 Custom label design that tells your brand story
From clean, minimalist looks to bold prestige designs, we align the packaging and feel with your target market.
⚙️ Built for Fast, Compliant Growth
We’re set up for speed, flexibility, and compliance—so you can scale without roadblocks. Our support includes:
- 🧪 Co-developed formulas tailored to your audience
- 🔬 Sample batches & stability testing before full runs
- 🖨️ Label + INCI compliance for US/EU/UK markets
- 📦 Export-ready packaging from our GMPC/ISO 22716-certified facility
🧴 Let’s Build an Eye Cream Line Worth Reordering
You bring the vision—we’ll handle the compliance, formulation, and production to make it real. From your first hero SKU to a full product range, we’ll help you create eye creams your customers trust, love, and recommend.
👉 MOQ starts at just 1,000 units. Let’s make your next bestseller.
Who We Work With (And Why They Choose Us)
Whether you’re launching your first skincare product or expanding an established line,
we provide tailored support designed to help your brand grow.
For New Brands & First-Time Founders
You’re building something special. We help you get there — fast.
- Start with proven skincare formulas (serums, sunscreens, toners)
- MOQ from 500 pcs — ideal for market testing & tight budgets
- Standard packaging with custom label support
Why it works: less guesswork, faster samples, and clear next steps.
For DTC Brands Scaling on Amazon, Shopify & TikTok
You know what sells — now you need a supplier who gets it.
- Trend-backed ingredients & functions (niacinamide, peptides, SPF…)
- Packaging designed for clicks, unboxing & fulfillment
- Modular launch kits with quick turnaround + FNSKU & label-ready setup
We help optimize not just production, but how it shows up online.
For Established Product Teams & Boutique Brands
When you need precision, documentation, and batch-to-batch consistency.
- Semi-custom & custom development (MSDS / COA / stability support)
- Multi-SKU coordination & project timelines
- Packaging compatibility checks before production
You need a factory that speaks your language — and your audit checklists.
FAQs Eye Cream
For your convenience, we’ve gathered the most commonly asked questions about our Eye Cream. However, should you have any further queries, please don’t hesitate to reach out to us.
What types of Eye Cream can you manufacture?
We produce a full range of eye creams that match today’s market demand—anti-aging retinol, vitamin C brightening, caffeine depuffing, hyaluronic acid hydrating, peptide firming, sensitive skin soothing, tinted with SPF, and instant tightening gels. You can start from proven stock formulas or work with us to create something completely custom.
Can you customize the formula to fit our brand?
Absolutely. We can adjust actives like retinol strength, caffeine levels, vitamin C stability, texture (gel, cream, balm), fragrance, or even make it fragrance-free. If your brand has a specific story—clean beauty, vegan, or luxury—we’ll make sure the formula reflects that.
What’s your minimum order quantity (MOQ) for Eye Cream?
Our MOQ is 1,000 units per SKU. Eye cream packaging and inner bulk require this volume for proper batching. Starting here allows you to test your hero SKU without overcommitting, while still keeping production efficient.
How long does it take from sample to full production?
Typically, sampling takes about 3–5 weeks, depending on the level of customization. Once approved, full production takes another 4–6 weeks. If you have a launch deadline, let us know—we often find ways to speed things up.
Are your formulas vegan, cruelty-free, and clean beauty friendly?
Yes. Most of our eye creams are vegan, cruelty-free, paraben-free, and fragrance-free. If your market requires additional standards (Clean at Sephora, EWG Green, or COSMOS Organic), we can adjust formulas to meet those requirements.
Can you help with packaging design and sourcing?
Yes—we offer complete packaging solutions. From airless pumps and glass jars to metal-tip applicators and eco-friendly tubes, we’ll source packaging that aligns with your brand positioning. We also support label design, layout, and printing.
Do you offer both white label and fully custom formula options?
Both paths are available. If speed and cost-efficiency matter, you can start with our white label eye cream formulas that are already trending. If you want something 100% unique, we can co-develop a custom formula from scratch that fits your market positioning.
What kind of testing and quality checks do you perform?
Every batch goes through stability testing, compatibility checks, and performance evaluations. We also provide full documentation (COA, INCI list, MSDS) and manufacture under GMPC / ISO 22716 standards to ensure compliance in the U.S., EU, and UK markets.
Can you help us with claims and marketing content?
Yes—we know how important positioning is. We can suggest compliant claims like “reduces puffiness in 2 weeks,” “dermatologist-tested,” or “fragrance-free sensitive skin safe.” We also provide ingredient storylines so your marketing team can highlight trending actives.
Do you ship internationally?
Yes. We export worldwide and handle customs documentation, regulatory compliance, and logistics coordination. Whether you’re selling in the U.S., UK, EU, Middle East, or Asia, we’ve successfully navigated global requirements for our clients.
Metro Private Label in Numbers
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Your Ultimate Guide to Eye Cream
If you’re thinking about adding an eye cream to your product line—whether it’s your first hero SKU in skincare or the next step in a growing beauty portfolio—you’re not just picking ingredients or choosing packaging. You’re shaping a product that customers associate with trust, visible results, and long-term brand loyalty.
We’ve seen this category evolve firsthand. At Metro Private Label, we’ve worked with emerging skincare entrepreneurs launching boutique brands, DTC operators optimizing for Amazon and TikTok conversions, product managers looking to expand their lines with proven high-demand SKUs, and global distributors who need formulas backed by compliance documents and stable production runs. And in every case, eye creams carry more strategy than most people expect.
Why? Because eye creams are often the most memorable product in a skincare routine. They’re where customers first judge a brand’s credibility—does it actually reduce puffiness, brighten dark circles, or soften wrinkles? When an eye cream delivers, it earns repeat purchases and becomes a gateway to the rest of the line. When it misses, customers may not give the brand a second chance.
This guide brings together what we’ve learned from behind the scenes—on what makes an eye cream sell, which formula types are trending in 2025 (retinol, peptides, caffeine, tinted + SPF hybrids), how packaging impacts customer perception online and in retail, and why compliance and MOQ planning can make or break your launch.
Table of Contents
How to Choose the Right Eye Cream Formula for Your Brand
When we talk to brand founders, product managers, and distributors, one of the first questions we hear is: “Which eye cream formula should I start with?” The truth is, there’s no one-size-fits-all answer—because the best formula depends on your brand positioning, your target customer, and the story you want your products to tell. At Metro Private Label, we help you sort through the options step by step so you’re not just launching an eye cream—you’re launching the right eye cream for your market.
Anti-Aging Eye Creams
If your brand is built around science-driven results or caters to a slightly older demographic, then an anti-aging formula is usually the best hero product. We typically recommend retinol, retinal, or peptides combined with hydrating agents like hyaluronic acid. These ingredients are proven to smooth wrinkles, reduce crow’s feet, and boost collagen production. Positioning this type of product works well if you’re selling through premium retail channels, dermatology clinics, or ecommerce platforms that highlight “clinical-grade” skincare.
Hydrating Eye Creams
For brands focusing on wellness, sensitive skin, or barrier repair, hydrating formulas are essential. We often include multi-weight hyaluronic acid, ceramides, panthenol, and squalane to lock in moisture and protect delicate under-eye skin. This type of eye cream appeals to consumers who want comfort, gentle care, and daily maintenance rather than aggressive treatments. If your brand narrative is about “healthy skin first,” this is the product that ties in beautifully.
Brightening Eye Creams
Some brands need a formula that brings instant visible payoff—and that’s where brightening comes in. With actives like vitamin C, niacinamide, licorice root, or kojic acid, these eye creams target dark circles and promote radiance. They are especially strong in DTC markets like Amazon or TikTok Shop, where customers are attracted by before-and-after photos and quick transformations. If your positioning leans toward “glow,” “radiance,” or lifestyle beauty, a brightening eye cream can become your bestseller.
Depuffing Eye Creams
For younger audiences, frequent travelers, or professionals with long working hours, depuffing products hit the sweet spot. We formulate these with caffeine, green tea extract, cucumber, or peptides that improve circulation. The benefit is fast: reducing puffiness and bags under the eyes within days of use. If your brand emphasizes self-care, quick results, or morning routines, this category will resonate strongly.
How We Align Formula with Brand Positioning
Choosing the formula is about more than ingredients—it’s about aligning with your brand promise. A premium startup might launch with a retinol + peptide anti-aging cream to build authority. A DTC TikTok-driven brand might choose a caffeine + vitamin C depuffing gel for instant visual results. A mid-sized established brand might expand with a hydrating + ceramide formula to strengthen its everyday skincare range. And overseas distributors often prefer multi-action eye creams that appeal to broad audiences and move fast in retail.
At Metro Private Label, we don’t just hand you a catalog of formulas and ask you to pick—we listen to your goals, your budget, and your market positioning. Then we guide you toward the formula that makes the most sense for your brand identity and sales strategy. That way, when you launch your eye cream, you’re not just adding a SKU—you’re creating a category leader that keeps customers coming back.
Eye Cream Trends Driving Consumer Demand in 2025
When we look at the eye cream market in 2025, one thing is very clear: consumer demand is being shaped by specific ingredient stories and multifunctional benefits. At Metro Private Label, we keep a close eye on what people are searching for on Google, what products are trending on Amazon, and which routines are going viral on TikTok. By doing this, we make sure the formulas we create for our partners are not just “nice to have,” but directly connected to what customers are already asking for.
Retinol and Advanced Anti-Aging
Retinol remains one of the most powerful drivers of eye cream sales. Consumers have become highly ingredient-savvy—they know retinol is the gold standard for reducing fine lines, crow’s feet, and improving overall skin texture. In fact, we see that eye creams combining retinol with peptides, hyaluronic acid, or soothing botanicals perform best because they deliver results without causing irritation. For a brand positioning itself as premium, clinical, or results-driven, having a retinol eye cream in the portfolio is almost a necessity. It signals credibility and builds trust with both mature consumers and beauty editors who are reviewing products.
Caffeine and the Demand for Depuffing
At the same time, we are witnessing a surge in demand for eye creams featuring caffeine as a hero ingredient. This is no surprise when you consider modern lifestyles—late nights, screen fatigue, and constant travel leave many consumers with puffiness and tired eyes. Eye creams with caffeine, green tea extract, or niacinamide are seen as “fast-acting refreshers.” They promise visible improvements within days, and those quick results make them highly shareable on TikTok and Instagram. For DTC and ecommerce-first brands, a caffeine eye cream is often the fastest way to capture attention and generate repeat sales.
Peptides for Firmness and Elasticity
Another trend gaining momentum is the use of peptides in eye creams. While peptides are not new, in 2025 they have become a symbol of “smart skincare”—gentle enough for sensitive users but powerful enough to deliver firming and lifting benefits. We’ve seen consistent growth in demand for peptide-rich eye creams, especially formulas that combine Matrixyl® or Argireline® with hydrating ingredients. This trend resonates with both younger audiences who want preventive solutions and mature consumers who want correction without harsh actives. For brands, peptides are a way to stand out as modern, science-backed, and universally appealing.
Tinted + SPF Hybrids for Busy Lifestyles
One of the most exciting growth areas we’re tracking is tinted eye creams with SPF protection. These hybrid formulas offer a double benefit: they instantly brighten and conceal dark circles with subtle pigments while also shielding the delicate eye area from UV damage. Consumers, especially millennials and Gen Z, love these products because they save time and reduce the number of steps in their routine. For brands selling in ecommerce or social-first channels, these tinted hybrids provide strong visual content opportunities—customers can see the transformation immediately, which helps drive both conversion and social buzz.
Why Trends Matter for Sell-Through
In our experience, the fastest-selling eye creams are the ones that align directly with active consumer searches. Shoppers are typing “best retinol eye cream,” “caffeine eye cream for puffiness,” or “tinted eye cream with SPF” into search bars every day. If your product matches those keywords, you’re meeting demand that already exists. That means shorter launch timelines, faster inventory turnover, and higher chances of getting positive reviews that drive repeat sales.
At Metro Private Label, we believe that staying aligned with these ingredient and format trends is not just about following hype—it’s about reducing risk for your business. By building products that are already validated by consumer interest, you’re not gambling on what might work, you’re investing in what the market is actively buying. That’s why our approach combines real-time trend monitoring with flexible formulation options, so every eye cream we manufacture has the best chance to become a bestseller.
Private Label vs. Custom Formula: Which Is Best for Your Business?
When we speak with brand founders and product managers, this is one of the first crossroads they face: “Should we launch with a ready-made private label eye cream or invest in a fully custom formula?” We understand how important this decision is, because it shapes not only your launch timeline but also your brand identity and long-term growth. At Metro Private Label, we walk our clients through both options, weighing the advantages of each so you can make a choice that feels aligned with your vision and your budget.
Why Start With Private Label Formulas
Private label, sometimes called “stock formulas,” gives you a fast, low-risk way to enter the market. These are formulas we’ve already developed, tested, and optimized based on real consumer data—so you don’t have to reinvent the wheel. We often recommend this path to emerging entrepreneurs or DTC brands who want to test their first hero SKU.
With private label, you save months of R&D time, since the formulas are already proven stable and compliant for global markets. You also reduce costs, because you’re not paying upfront for ingredient research or regulatory validation. And most importantly, you launch with a formula that reflects current market demand—for example, a caffeine depuffing gel that aligns with TikTok trends, or a retinol-based eye cream that’s already showing up in Amazon bestseller lists. Private label is a way to start lean, get customer feedback, and scale smarter once you see which direction resonates.
When a Custom Formula Makes Sense
On the other hand, there are brands who know from the start that differentiation is everything. For them, a fully custom formula is the right move. With custom development, we sit down with you to design a product that is unique to your brand DNA—whether that means a luxury peptide blend for prestige retail, a tinted + SPF hybrid for Gen Z audiences, or an ultra-gentle sensitive skin cream designed for clinics.
The biggest advantage of custom is ownership. You have control over the INCI list, the sensory experience, and the claims your marketing team can make. It’s also harder for competitors to copy, which strengthens your brand positioning. For mid-sized or established skincare brands, or for distributors looking to stand out in crowded international markets, a custom formula can become the product that defines your reputation. It’s an investment in innovation, and often the foundation for long-term brand loyalty.
How We Help You Decide
We don’t believe in one-size-fits-all advice. Instead, we take time to understand your business stage, budget, launch timeline, and target audience. If you’re just starting out and need speed, we’ll guide you toward private label so you can test the market quickly. If you already have traction and want to make a statement, we’ll help you build a custom formula that becomes your signature product. And if you’re somewhere in between, we can even combine both approaches—launching a private label product to drive cash flow while working behind the scenes to develop your custom flagship.
At Metro Private Label, our role is not just to manufacture eye creams—it’s to make sure you choose the path that matches your business reality. Whether you go private label or custom, we want your product to do more than sit on a shelf. We want it to become the hero SKU that builds trust, drives repeat sales, and positions your brand as a category leader.
Packaging That Sells: Choosing Jars, Pumps, and Applicators for Eye Creams
At Metro Private Label, we’ve learned that when it comes to eye creams, the packaging is just as important as the formula inside. The truth is, most customers see and touch the packaging before they ever experience the product—and that first impression can define how they feel about your brand. Packaging influences how luxurious or clinical your product appears, whether it feels trustworthy in terms of safety and compliance, and how easy it is for the end user to apply the cream every single day. That’s why we approach packaging not as decoration, but as a strategic part of your product development.
Packaging and Brand Perception
We all know that packaging tells a story. A frosted glass jar with a heavy cap communicates elegance and prestige, while a sleek, matte-finished pump conveys modern science and high performance. If you’re targeting retail shelves in department stores, a jar that feels weighty in the customer’s hand reinforces the idea of premium quality. But if you’re selling mainly online through Amazon or TikTok Shop, packaging that looks striking in photos and videos often matters more than how it feels. We guide our clients to select packaging that mirrors their positioning—whether that’s luxury skincare, clinical-grade dermatology, eco-friendly beauty, or affordable everyday wellness.
Packaging for Compliance and Formula Protection
Another key role packaging plays is protecting your formula and keeping you compliant with global cosmetic standards. Eye creams are typically small in capacity, and many contain sensitive actives like retinol, vitamin C, or peptides. These ingredients can degrade quickly if exposed to light or air. That’s why we recommend airless pumps or opaque tubes for formulas that require extra stability, while gentle hydrating creams may perform well in recyclable jars. Choosing the right format ensures your product passes EU, UK, and U.S. stability and safety requirements, reducing the risk of recalls or consumer complaints. We don’t just make your eye cream—we make sure it reaches your customers in perfect condition and stays that way.
Packaging and Usability: Why It Drives Repeat Sales
What we’ve seen time and time again is that usability is a hidden driver of repeat purchases. Even if the formula is perfect, if the packaging is messy, inconvenient, or unhygienic, customers won’t reorder. For example, a metal roller-tip applicator not only makes applying depuffing eye creams easier but also adds a cooling effect that customers love. Airless pumps ensure that retinol or peptide formulas are dispensed hygienically and with precise dosing. Soft tubes with angled tips make hydrating eye creams travel-friendly and easy to apply without waste. These details create a better daily experience for the consumer, and that positive experience translates into long-term loyalty for your brand.
How We Support You With Packaging Choices
When you work with us, you’re not just picking a container from a catalog. We sit down with you to understand your formula, your audience, and your sales channels, and then recommend packaging that ties everything together. If your target market values luxury, we’ll explore glass jars with premium finishes. If your goal is convenience and cost efficiency for ecommerce, we’ll suggest lightweight pumps or tubes that photograph beautifully and ship easily. And if your customers demand sustainability, we’ll help you choose eco-friendly packaging made from recyclable or biodegradable materials.
At Metro Private Label, we believe packaging sells the product before the customer even tries it. It’s not just a container—it’s a silent salesperson that communicates value, protects your investment, and enhances the user experience. By aligning packaging with your brand positioning, we make sure your eye cream doesn’t just look good on the shelf—it becomes a product that customers trust, love, and repurchase.
Compliance Essentials: What Eye Cream Brands Need to Sell in the U.S., EU, and UK
When we talk to brand founders or distributors about launching an eye cream line, the conversation often starts with ingredients, packaging, and marketing. But the truth is, none of those matter if your product isn’t compliant. Without the right documentation, your eye cream can get stuck at customs, rejected by retailers, or pulled from ecommerce platforms like Amazon. That’s why we make compliance a priority from day one. At Metro Private Label, we don’t just manufacture—we guide you through the entire regulatory pathway so your eye cream is safe, export-ready, and trusted in every market.
Why the INCI List Is Non-Negotiable
Every eye cream we produce comes with a complete INCI (International Nomenclature of Cosmetic Ingredients) list. Think of the INCI list as your product’s “passport”—it tells regulators and consumers exactly what’s inside, in a standardized format recognized worldwide. For U.S., EU, and UK markets, this is mandatory. An accurate INCI list does two things: it keeps you legally compliant, and it positions your brand as transparent and trustworthy. It also allows you to market your formula with confidence—when you say “with retinol and peptides,” you’ll have the documentation to back it up.
Certificates of Analysis (COA) and Why They Matter
A Certificate of Analysis (COA) is more than a piece of paper—it’s proof that every batch of your eye cream meets strict quality and safety standards. Retailers, distributors, and even large online platforms often request COAs before listing products. We run batch-specific testing and provide COAs that verify consistency, microbiological safety, and compliance with cosmetic regulations. This document is your reassurance—and your buyer’s reassurance—that your eye cream is exactly what you say it is.
Stability and Compatibility Testing: Protecting Your Formula
Eye creams are delicate products. Many contain active ingredients like retinol, vitamin C, caffeine, or peptides that can lose effectiveness if exposed to light, heat, or air. That’s where stability testing comes in. We simulate months of real-world storage conditions to confirm your eye cream will remain safe and effective through its shelf life. In addition, we conduct compatibility testing with your chosen packaging—because even the best formula can fail if it interacts poorly with the container. This prevents issues like separation, oxidation, or unexpected color changes, which can damage both your product and your reputation.
What It Takes to Enter the U.S., EU, and UK Markets
Each market has its own rules, and we make sure you’re prepared:
- United States: Eye creams are classified as cosmetics under FDA regulation. Pre-approval isn’t required, but you are responsible for ensuring the product is safe and properly labeled. We provide the INCI list, COA, and safety documentation that retailers (and platforms like Amazon) now commonly require.
- European Union: The EU is one of the strictest markets in the world. Every product must be registered in the Cosmetic Product Notification Portal (CPNP), and a full Product Information File (PIF) must be prepared. The PIF includes a Cosmetic Product Safety Report (CPSR), stability and compatibility testing results, labeling compliance, and manufacturing details. We help prepare and organize this so you’re fully covered.
- United Kingdom: Since Brexit, the UK requires submissions through the UK SCPN (Submit Cosmetic Product Notification) portal. The process is similar to the EU’s, but it’s managed separately. We guide you step by step so your product doesn’t get delayed or rejected.
Compliance as a Trust-Building Tool
We always remind our clients: compliance isn’t just a legal hurdle—it’s a competitive advantage. Brands that can show their documentation upfront build credibility with retailers, distributors, and customers. It signals that your eye cream isn’t just market-ready—it’s safe, high quality, and built to last. Compliance is what allows you to confidently say “yes” when a big distributor or retailer asks for proof.
At Metro Private Label, we handle the heavy lifting for you: INCI lists, COAs, stability reports, compatibility checks, PIF preparation, and export paperwork. That way, you can focus on branding, marketing, and growth—knowing your eye cream is fully compliant and ready to sell in the U.S., EU, UK, and beyond.
MOQ and Production Planning: How to Scale Eye Cream Efficiently
When we talk with skincare entrepreneurs or product managers, one of the biggest questions we hear is: “Why do I need to start with 1,000 units of eye cream?” We know that MOQ (minimum order quantity) can feel intimidating, especially for startups or brands testing new product lines. But the reality is, MOQ is not just about factory efficiency—it’s about ensuring your costs stay competitive, your formulas remain consistent, and your launch sets you up for long-term growth. At Metro Private Label, we don’t just tell you the MOQ—we walk you through why it matters, how to manage it smartly, and how to scale without waste.
Why 1,000 Units Is the Standard for Eye Creams
Eye creams are one of the most concentrated skincare products. Because they come in small packaging sizes (typically 15ml–30ml), the bulk batches we manufacture need a minimum run to ensure the formula is processed, filled, and sealed correctly. Producing less than 1,000 units usually means excess leftover raw material that can’t be reused, higher per-unit packaging costs, and inefficiencies in filling lines. By setting the MOQ at 1,000 units, we make sure you get a cost-effective production run, while guaranteeing every product meets the same high quality and stability standards.
Starting Lean Without Taking Unnecessary Risks
We know many of our clients don’t want to overcommit to inventory when launching a new SKU. That’s why we view the 1,000-unit MOQ as a “test-and-learn” entry point. With this volume, you can:
- Launch a single hero eye cream to validate your concept before expanding into multiple SKUs.
- Gather real consumer feedback on texture, fragrance, and results so your second production run is even more targeted.
- Test across different sales channels—Amazon, Shopify, TikTok Shop, or wholesale retail—without spreading your stock too thin. Because eye creams are high-margin, small-volume products, 1,000 units is often enough to cover an initial sales cycle while keeping your upfront investment manageable.
How to Plan for Inventory and Growth
Scaling isn’t just about making larger orders—it’s about planning production strategically so your supply chain doesn’t hold your business back. Here are a few strategies we guide our partners through:
- Smart Reorder Timing: We recommend planning your reorders 8–10 weeks before you run out of stock. This ensures you avoid lost sales, especially during peak retail seasons or viral social media moments.
- Staggered Production: Instead of committing to multiple SKUs upfront, start with one or two and add more as you see traction. This keeps your cash flow flexible and your inventory moving.
- Cross-SKU Packaging: Where possible, we help brands design packaging that works across multiple SKUs—so you can scale formulas without retooling your entire packaging line.
- Bundles and Upsells: Many of our clients grow faster by creating eye cream + serum bundles or travel-size sets. These not only move inventory faster but also increase your average order value.
How We Support You Beyond the First Order
We don’t see MOQ as the end of the conversation—we see it as the beginning of your scaling journey. From your very first batch, we help you think about how to align production with sales forecasting. If you’re selling online, we’ll help you interpret early data to predict velocity. If you’re targeting retailers, we’ll prepare you to meet consistent supply requirements. And if you’re exporting, we’ll advise on batch planning so you can manage multiple markets without delays.
At Metro Private Label, our goal is simple: to help you launch lean but scale smart. MOQ isn’t a barrier—it’s a launchpad. By starting with 1,000 units, you’re not only protecting your production quality, you’re also setting up a repeatable system that grows with your brand. Together, we’ll make sure your eye cream doesn’t just launch successfully, but also stays in stock, scales smoothly, and becomes a long-term bestseller in your lineup.
Marketing Claims That Work (and Stay Compliant)
When we talk to skincare founders, ecommerce operators, and product managers, one of the biggest challenges they share with us is how to describe their eye cream in a way that feels powerful, persuasive, and trustworthy. Marketing claims are more than just words on a label—they shape how consumers see your brand, determine whether retailers list your products, and directly influence conversion rates online. At Metro Private Label, we understand that your claims need to do two things at once: they need to sell your story and they need to stay compliant with U.S., EU, and UK regulations. That’s why we guide every client through the process of creating claims that work in the market while protecting your business from regulatory risks.
Why Marketing Claims Matter So Much in Skincare
Consumers don’t just buy ingredients—they buy results. When a shopper looks at an eye cream, they’re asking, “Will this reduce my puffiness? Will this make me look less tired? Will this smooth the fine lines I see in the mirror?” Claims translate the science of your formula into everyday benefits people care about. That’s why phrases like “reduces puffiness,” “brightens under eyes,” and “smooths the look of wrinkles” consistently outperform vague or overly scientific descriptions. We’ve seen firsthand that brands using clear, benefit-driven language experience faster sell-through on Amazon and higher click-through rates in ecommerce ads.
Claims That Drive Trust and Repeat Sales
The most effective claims are the ones that connect real ingredients with visible outcomes. For example:
- Reduces Puffiness – Consumers instantly link this claim to caffeine, peptides, or cooling applicators. It’s simple, believable, and backed by science.
- Brightens Under Eyes – Vitamin C, niacinamide, and light-reflecting pigments support this message. It resonates with consumers who want quick improvements in tired-looking eyes.
- Smooths Fine Lines & Wrinkles – Retinol, peptides, and bakuchiol allow you to make this claim while meeting anti-aging expectations.
- Hydrates and Nourishes – Hyaluronic acid, ceramides, and avocado oil let you confidently promise long-lasting hydration.
- Dermatologist-Tested or Ophthalmologist-Tested – This adds instant credibility, especially in sensitive eye-area products where consumers want extra reassurance.
These claims are strong not just because they sell—but because they can be defended with data, ingredients, or testing. That’s what makes them sustainable for the long term.
What to Avoid: Risky or Overpromised Claims
We know it’s tempting to go big with bold promises, but we’ve also seen brands lose credibility—or even face compliance issues—because of unverified claims. The rule of thumb is simple: in cosmetics, you can describe appearance-based improvements but you cannot promise medical cures.
For example:
❌ Unsafe claims: “Eliminates dark circles permanently,” “Clinically proven to reverse aging,” or “Cures eye bags.”
✅ Safer claims: “Visibly reduces the appearance of dark circles,” “Helps smooth the look of wrinkles and fine lines,” or “Reduces the look of puffiness for refreshed eyes.”
By focusing on appearance language instead of medical promises, we make sure your brand stays on the right side of regulators while still capturing consumer interest.
How We Help You Create Claims That Work
At Metro Private Label, we don’t leave you to figure this out on your own. We actively support you in building compliant, high-performing claims by:
- Reviewing your chosen formula and highlighting ingredient-led benefits (like “with retinol and peptides” or “enriched with hyaluronic acid”).
- Suggesting consumer-friendly language that feels authentic, works across ecommerce platforms, and resonates in social media marketing.
- Ensuring every claim you make can be backed by documentation like stability testing, dermatology testing, or ingredient science.
- Guiding you through regional compliance differences so what works in the U.S. is properly adapted for the EU or UK.
This means you never have to worry about promising too little—or too much. Your claims will be designed to attract attention, drive conversions, and build trust without putting your business at risk.
Why Compliance Is the Secret to Long-Term Growth
We always remind our partners that flashy claims might sell the first unit, but compliant, believable claims are what create repeat customers and brand loyalty. If a shopper feels misled, they won’t come back. But if their experience matches what your label and website promised, you’ve earned their trust for the long haul. In the competitive eye cream market, that trust is what separates short-lived products from true category leaders.
At Metro Private Label, we take the guesswork out of this process. We’ll help you design claims that are exciting enough to sell, accurate enough to defend, and compliant enough to last. That way, you can confidently grow your eye cream line knowing your marketing is as strong as your formula.
How to Build a Hero SKU: Eye Cream as a Gateway to Brand Loyalty
When we work with skincare entrepreneurs and brand managers, one of the most important conversations we have is about creating a hero SKU—that single product that not only sells well but also defines the brand in the customer’s mind. For many beauty brands, that product is the eye cream. We’ve seen it again and again: eye creams become the gateway product that introduces customers to a new brand and keeps them coming back for more. And when done right, an eye cream can turn into the foundation for long-term loyalty and repeat sales.
Why Eye Creams Naturally Become Hero Products
Eye creams occupy a special place in the skincare routine. They address problems that consumers care deeply about—dark circles, puffiness, wrinkles, dryness, and tired-looking eyes. Unlike a basic cleanser or toner, eye creams are seen as specialized treatments, which makes customers more willing to pay a premium and invest in a formula that truly works. They’re also used daily, sometimes twice a day, which means customers run out faster and need to reorder more often. That repeat purchase cycle is one of the reasons eye creams are so effective at creating steady revenue streams.
Another reason eye creams stand out is emotional impact. Customers can visibly see improvements—reduced puffiness in the morning, smoother under-eyes after a few weeks of use, or a brighter look before heading out for the day. When customers experience those quick wins, the product becomes memorable. They don’t just like it—they tell their friends, write reviews, and start to associate your brand with the results they trust.
What Makes an Eye Cream a True Hero SKU
From our experience, building a hero product isn’t about luck—it’s about careful planning. There are three pillars we always guide our clients through:
- Formula Performance That Delivers Results A hero eye cream must back up its promise. That means choosing actives that are proven and trending, like retinol for anti-aging, peptides for firming, caffeine for depuffing, and hyaluronic acid for hydration. Customers may buy an eye cream once because of the marketing, but they’ll only buy again if they see results. That’s why we help you design formulas that are not only effective but also tailored to your audience—whether you’re targeting clean beauty enthusiasts, luxury shoppers, or mass-market buyers.
- Packaging That Elevates the Experience We’ve learned that packaging is just as important as the formula. An elegant frosted jar or a sleek airless pump instantly signals quality. Cooling metal applicators can double as treatment tools, making the product feel more premium and enjoyable to use. Packaging isn’t only about protecting the product—it’s about creating a moment of delight every time the customer opens it. That moment becomes part of what makes the SKU memorable.
- Marketing Clarity and Simplicity A hero SKU usually succeeds because it’s built around one strong, clear promise. Customers don’t remember long ingredient lists—they remember the benefit. For example: “The eye cream that visibly reduces puffiness in 7 days” is far more powerful than “all-in-one multi-corrective cream.” We work with you to refine the positioning so your product claim is both compliant and unforgettable.
How Hero SKUs Drive Long-Term Brand Loyalty
The power of a hero SKU goes beyond first-time sales. When customers find an eye cream that works for them, it often becomes part of their daily ritual. That emotional connection is what transforms a single product into a brand-defining experience. We’ve seen cases where one hero SKU—an eye cream—becomes the entry point for customers to buy the entire line, from serums to moisturizers.
A hero eye cream can also serve as your social proof engine. On platforms like Amazon, Sephora, or TikTok, the product that garners the most reviews and buzz is often the eye cream. That visibility pulls new customers into your brand ecosystem, making it easier for your other products to gain traction. In other words, the hero SKU doesn’t just sell itself—it lifts the entire brand.
Our Role in Helping You Build a Hero SKU
At Metro Private Label, we don’t believe in leaving success to chance. We partner with you to identify what your hero SKU should be, and we co-create an eye cream that checks every box: proven actives, packaging that stands out, claims that resonate, and compliance that keeps you safe in international markets. Our goal isn’t just to deliver a jar of cream—it’s to help you launch a product that your customers reorder, rave about, and remember your brand for.
When your hero SKU is designed with intention, it becomes more than just a product—it becomes your gateway to loyalty. And in a competitive market, loyalty is the most valuable asset a brand can own.
Global Shipping & Logistics for Eye Cream
When we work with overseas clients, one of the biggest concerns we hear is: “How do I make sure my products get to me without delays or compliance issues?” We completely understand. Manufacturing the eye cream is only half the journey—the other half is making sure it moves smoothly across borders and lands in your warehouse, ready for sale. That’s why at Metro Private Label, we don’t just stop at production. We walk you through every step of global shipping and logistics so you can source with confidence.
Export Documents You’ll Always Need
We’ve shipped to markets across the U.S., EU, UK, Middle East, and Asia, and the one thing we know for sure is this: complete documentation is the foundation of hassle-free imports. Here’s what we prepare for every order:
- INCI List (International Nomenclature of Cosmetic Ingredients): A standardized list of all ingredients in your eye cream, which regulators and customs need to validate compliance.
- COA (Certificate of Analysis): This confirms your batch meets quality, purity, and safety standards. Buyers often use this document as proof of consistency.
- Stability and Compatibility Reports: Eye creams often contain actives like retinol or vitamin C, so showing they remain effective and safe over time helps satisfy stricter regulators.
- MSDS/SDS (Material Safety Data Sheet): Critical for carriers and customs, this outlines safe handling and transport details.
- Certificates (GMP, ISO, Free Sale): Demonstrates that your eye cream was manufactured in compliance with global cosmetic standards and is legally sold in our domestic market.
- Commercial Invoice & Packing List: Required for customs entry, ensuring your shipment is declared properly and avoids unnecessary inspections.
We prepare all of this upfront so that when your products arrive at customs, everything is aligned for quick clearance.
Navigating Customs With Confidence
We know that customs can feel like a black hole for many first-time importers. The truth is, most delays happen when documentation is incomplete or packaging doesn’t meet labeling rules. That’s why we manage these details for you. We partner with trusted freight forwarders and customs brokers who know cosmetic regulations inside and out. Whether it’s the FDA in the U.S., CPNP requirements in the EU, or labeling checks in the UK, we’ve already done it before. That means fewer headaches for you and faster access to your market.
Shipping Methods and Lead Times
Different markets and business models require different shipping strategies. We’ll guide you through the pros and cons so you can plan inventory effectively:
- Air Freight: The fastest route, usually 5–10 business days once export clearance is complete. Perfect for urgent launches, test orders, or restocks. The cost is higher, but the speed often makes it worth it for DTC brands.
- Sea Freight: The most economical method for large-volume shipments. Transit typically takes 25–40 days, depending on destination. This requires more planning but gives you lower per-unit shipping costs, which is ideal as your brand scales.
- Hybrid Models: Some clients start with a small portion shipped by air to meet launch deadlines while the bulk follows by sea. This way, you never miss a marketing window but still control logistics costs.
We’ll help you align your production schedule with freight timelines, so your launches and reorder cycles run seamlessly.
Packaging and Compliance for Transport
It’s not just about shipping speed—it’s also about making sure your products arrive in perfect condition. We prepare export-ready packaging that passes drop tests, leak tests, and shelf stability checks. Airless pumps, jars, and tubes are all packaged with protective materials to withstand long-distance transport. We also ensure cartons are labeled with the correct handling instructions, batch codes, and expiry dates—so customs inspectors have no reason to hold your shipment.
How We Support Overseas Buyers
At Metro Private Label, our role doesn’t end when the eye cream leaves our factory. We provide:
- End-to-end logistics support: from booking freight to coordinating delivery to your warehouse or 3PL.
- Transparent lead times: so you can align your marketing calendar, influencer campaigns, or ecommerce restocks.
- Regular shipping updates: we track and communicate progress so you’re never left wondering where your products are.
- Problem-solving support: if customs requests additional information, we’re right there to provide it immediately.
Why Brands Trust Us With Logistics
The difference between a smooth launch and a stressful one often comes down to logistics. Many manufacturers will produce your eye cream and then leave you on your own to figure out customs. We don’t believe in that. We know that as a brand owner or distributor, your reputation depends on timely, compliant deliveries. By making logistics part of our service, we take that pressure off your shoulders.
When you partner with Metro Private Label, you’re not just getting an eye cream manufacturer—you’re getting a logistics partner who understands international trade, compliance, and the importance of on-time delivery. We make sure that your products don’t just get made—they get where they need to be, when you need them there.
Cost Breakdown: What Influences Eye Cream Pricing in Private Label Manufacturing
When clients come to us asking, “How much will it cost to launch my eye cream?” we always explain that pricing is shaped by many moving parts. At Metro Private Label, we believe transparency is key—because when you understand what drives cost per unit, you can plan smarter, avoid hidden surprises, and position your brand for growth. Let’s break it down step by step.
Active Ingredients: The Core Cost Driver
The formula itself is the heart of your product, and it’s also the biggest influence on cost. The ingredients you choose—especially the actives—will determine not only price but also how your eye cream can be marketed.
- Basic Hydration: Formulas with glycerin or hyaluronic acid are affordable and effective, a great entry point for emerging brands.
- Anti-Aging Boosters: Retinol, peptides, or bakuchiol increase efficacy and add strong marketing claims, but they raise raw material costs.
- Brightening Ingredients: Vitamin C, niacinamide, or licorice root extract help with dark circles but require stabilization, which adds complexity (and cost).
- Depuffing & Energizing Agents: Caffeine or botanical extracts are trendy and cost-efficient, but quality sourcing matters. We always tell clients: you don’t need every trendy active to make a hero SKU. Sometimes one or two high-performance ingredients, used at the right level, deliver better ROI and allow you to position your product clearly.
Packaging: The Silent Price Influencer
Customers notice your packaging before they ever feel your formula. That’s why packaging is both a branding decision and a cost driver.
- Standard Options: Plastic jars and tubes are budget-friendly and perfect for first runs.
- Premium Touch: Airless pumps, frosted glass, or cooling metal applicators instantly raise perceived value—but also raise unit cost.
- Sustainable Solutions: Recyclable PET, post-consumer resin (PCR), or biodegradable options appeal to eco-conscious consumers but often cost 10–20% more. What we advise: packaging isn’t an expense—it’s an investment in brand perception. Choosing the right format can justify higher retail pricing and encourage repeat purchases.
Testing and Compliance: Essential, Not Optional
Eye creams are applied to one of the most delicate parts of the face, so regulators expect higher safety standards. This means testing is non-negotiable.
- Stability Testing: Ensures the formula holds up under different conditions (temperature, light, time).
- Microbial Testing: Confirms there’s no bacterial growth or contamination.
- Compatibility Testing: Makes sure your cream doesn’t react with the jar, pump, or applicator.
- Documentation: INCI lists, COAs, GMP certificates, and safety sheets are required in the U.S., EU, and UK markets. These tests add upfront costs, but skipping them risks customs delays, product recalls, or reputational damage. We handle this process end-to-end so you don’t have to juggle multiple labs or regulatory consultants.
MOQ (Minimum Order Quantity) and Production Scale
Eye creams have small fill sizes (often 15–30ml), which means producing only a few hundred isn’t efficient. That’s why our MOQ starts at 1,000 units per SKU. Here’s why MOQ matters:
- Set-Up Costs: Each production run involves prepping machinery, sourcing raw materials, and allocating labor. These costs are the same whether you make 500 or 5,000 units.
- Unit Price Impact: At smaller volumes, costs are spread across fewer units, raising per-unit pricing. Larger runs lower the unit cost and free up budget for better packaging or marketing. We recommend clients start lean at MOQ to test demand, then scale strategically. A jump from 1,000 to 3,000+ units can reduce per-unit costs significantly.
Customization and Extras
A few “hidden” details often surprise new brand founders, but they all influence cost:
- Fragrance Choices: Essential oils, allergen-free scents, or completely fragrance-free bases each affect raw material pricing.
- Label Design & Printing: Matte finishes, foil stamping, or embossing elevate shelf appeal but add cents—or dollars—per unit.
- Secondary Packaging: Cartons, inserts, and protective sleeves increase cost but enhance unboxing and retail presence.
- Logistics: Air freight is fast but expensive; sea freight is slower but cheaper. Your shipping choice changes your landed cost per unit.
How We Help Clients Budget Smarter
At Metro Private Label, we don’t believe in vague quotes. Instead, we break costs down clearly into formula, packaging, testing, MOQ, and logistics. That way, you can see exactly where your money goes and make informed trade-offs. For example:
- Want to stand out in retail? Invest more in packaging and keep the formula simple.
- Want to highlight performance? Add a hero active like retinol or peptides and start with basic packaging.
- Need to stay lean for launch? Start with a white-label formula, then invest in custom development once sales pick up.
The Bigger Picture: Cost vs. Value
We always remind clients: the cheapest option isn’t always the best. Cutting corners on actives, testing, or packaging may save pennies per unit now, but it risks customer trust, compliance issues, or low sell-through later. Instead, we focus on helping you create a cost structure that aligns with your positioning—whether that’s premium luxury, clean beauty, or mass-market value.
Pricing an eye cream isn’t just about the cream itself. It’s about the ingredients that define results, the packaging that defines perception, the testing that ensures safety, and the volumes that define efficiency. When you understand each cost driver, you’re empowered to build a realistic budget and a profitable strategy.
At Metro Private Label, our job isn’t just to manufacture your eye cream—it’s to guide you through the cost landscape so your brand can launch with confidence and grow sustainably.
Why Partner with Metro Private Label for Your Eye Cream Line?
If you’re planning to launch an eye cream in 2025, you’re not just creating another skincare product—you’re entering one of the most competitive, high-repeat-purchase categories in beauty. At Metro Private Label, we don’t just manufacture eye creams—we help founders, DTC brands, and distributors bring safe, high-performance formulas to life in formats customers actually search for, trust, and reorder. From anti-aging solutions to hydration heroes, eye creams fit naturally into every consumer’s routine—and we know how to make yours stand out.
🎯 We Help You Build Eye Creams That Deliver Real Results
Eye creams sell when they work and feel right—from the cooling first touch to the long-term benefits. Whether your goal is to create a retinol-powered anti-aging SKU, a brightening vitamin C formula, or a soothing caffeine-based depuffing cream, we’ve developed both market-ready and custom bases that meet functional and sensory needs.
We’ve supported bestsellers in categories like:
- 🌿 Hydrating Hyaluronic Acid Creams that plump and smooth
- ✨ Anti-Aging Retinol & Peptide Formulas for fine lines and crow’s feet
- ☀️ Tinted Eye Creams with SPF for daily protection and brightening
- 💤 Depuffing Caffeine + Niacinamide Creams for tired eyes
- 🛡 Fragrance-Free & Sensitive-Skin Options for dermatologist-backed claims
We’ll help you align formula and function with your audience—whether it’s ingredient-savvy DTC customers, spa and clinic buyers, or international distributors needing certified compliance.
🛠️ Not Just Any Eye Cream—We Customize Every Detail
We start by asking the right questions:
- Are you launching your first hero SKU or expanding a growing line?
- Do you want to market vegan, cruelty-free, or clean-label claims?
- Is your audience focused on luxury, mass-market, or clinical results?
From there, we tailor every element:
- ✅ Adjusting texture and absorption speed (gel, cream, balm)
- ✅ Offering formats from jars to airless pumps and cooling applicators
- ✅ Customizing active levels to fit claims like “brightening” or “anti-wrinkle”
- ✅ Coordinating your eye cream with complementary SKUs (serums, moisturizers, masks)
Whether you need a single standout SKU or a bundle-ready collection, we align your brand vision with execution.
🧪 Compliance You Can Count On
Eye creams are regulated as cosmetics across markets, which means compliance is essential. We make sure every project is backed with:
- 🧾 Full INCI list and Certificate of Analysis (COA)
- 🔬 Stability, microbial, and compatibility testing for safety
- 🇺🇸 FDA-compliant labeling for the U.S. market
- 🇪🇺 EU 1223/2009 and UK compliance support
- 🌍 Export-ready documentation (SDS, GMP certificates)
From formulation to customs clearance, we help you launch with confidence.
📦 Packaging That Sells Before They Try It
In skincare, packaging isn’t just functional—it shapes perception and trust. We offer:
- Formats: airless pumps, cooling metal tips, luxury glass jars, or eco-friendly tubes
- Functional seals and hygienic applicators for safety and ease of use
- Label options from waterproof films to matte finishes with foil details
- Sizes: standard 15ml–30ml jars, travel minis, or retail sets
We make sure your packaging supports both your brand story and price point, whether you’re selling on Amazon, through spas, or in international retail.
🚀 Small MOQs, Smart Scaling, Global Readiness
We understand testing a new SKU shouldn’t drain your budget. That’s why we support:
- 📦 Starting MOQ at 1,000 units per SKU (ideal for eye cream formats)
- 🧪 Custom sample development before production
- 🌍 Export-ready packaging with full compliance docs
- 🔁 Flexible reorders and scaling as your sales grow
This way, you can launch lean, scale smart, and stay agile in a fast-moving market.
🤝 A Manufacturing Partner That Understands the Whole Picture
We’re not just filling jars—we’re helping you build an eye cream that earns trust, loyalty, and reorders. That means we offer:
- 📑 Guidance on formula positioning and trends (retinol, peptides, caffeine)
- 🧾 Label review & print-ready setup for compliance
- 💬 Strategic input on claims and product messaging
- 🛍️ Support with global shipping and logistics
We’ve helped indie founders, fast-scaling DTC brands, and global buyers launch eye creams that truly stand out in crowded markets.
Ready to Launch Your Skincare Line?
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