Your Trusted Makeup Remover Manufacturer
We help you launch faster, start smaller, and stand out with custom formulas, pro-grade quality, and trend-driven skincare that sells — all built to grow with your brand.
Private Label Makeup Remover
At Metro Private Label, we know that a makeup remover isn’t just about taking off the day—it’s about giving your customers a gentle, effective, and memorable skincare experience. When your product feels effortless and leaves skin clean without irritation, it builds trust in your brand and keeps buyers reaching for it night after night.
That’s why we’ve designed our private label makeup remover line around what’s trending in the real market: micellar waters for sensitive skin, waterproof formulas, plant-based wipes, Korean-inspired cleansing oils, and luxurious balm cleansers. We constantly track Amazon best sellers, TikTok buzz, and dermatologist-approved routines, so the products we manufacture for you are exactly what today’s beauty consumers expect.
As your partner, we’re not just filling bottles or sealing wipes—we’re helping you create a category winner. Whether your customers want eco-friendly singles for travel, ophthalmologist-tested eye removers, or lash-safe cleansers for extension wearers, we’ll tailor the formula, packaging, and positioning to match your audience. With us, you’re not just launching another SKU—you’re building a makeup remover your customers will trust and repurchase.
Makeup Remover Wipes
Individually Wrapped Makeup Remover Wipes
Micellar Water Makeup Remover
Waterproof Micellar Water
Cleansing Oil
Cleansing Balm
Eye Makeup Remover (Oil-Free / Dual-Phase)
Eyelid & Lash Cleansing Wipes / Foams
Build a Makeup Remover Line That Customers Can’t Stop Buying
At Metro Private Label, we understand—makeup removers aren’t just another cleanser. They’re the everyday staples shoppers rave about on TikTok, the repeat-purchase drivers on Amazon, and often the first product that builds lasting trust in your brand. That’s why we’ve built our private label makeup remover program around real performance, gentle ingredients, and consumer-driven demand.
Whether you’re launching your first beauty line, scaling an e-commerce business, or adding new SKUs to an existing portfolio, we help you create makeup removers that deliver visible results customers can feel—and keep coming back for.
🧴 We Don’t Just Fill Bottles—We Create Best-Sellers
From wipes to premium balm cleansers, our makeup remover range is shaped by Amazon best-sellers, dermatologist-backed actives, and social buzz, ensuring the products we manufacture for you are always relevant.
Here are just a few directions we manufacture every day:
- ✨ Micellar Water Removers — Lightweight, no-rinse cleansers perfect for sensitive skin
- 🌿 Biodegradable Makeup Remover Wipes — Plant-based, eco-friendly, and travel-ready
- 💧 Waterproof Eye & Lip Removers — Dual-phase formulas designed for long-wear makeup
- ☀️ Cleansing Oils — K-beauty inspired, nourishing blends that melt away heavy makeup and sunscreen
- 🌸 Cleansing Balms — Sorbet-texture balms that transform into silky oils, a luxury consumer favorite
- 🤍 Fragrance-Free & Hypoallergenic Options — Ideal for sensitive skin and clinical-style branding
- 👁 Eyelid & Lash Cleansers — Lash-safe wipes and foams for extensions and delicate eye care
- 🚀 On-the-Go Singles & Minis — Individually wrapped wipes and mini bottles for convenience & travel
🎯 We Start With Your Brand Vision—Not Just a Stock Formula
When you work with us, you’re not just choosing a generic base—you’re designing a product that fits your audience, positioning, and growth stage. From day one, we support you with:
- Formula customization built around your market positioning
- Ingredient upgrades based on real consumer demand
- Packaging & label design aligned with your brand identity
- MOQ flexibility so you can start smart and scale fast
🚀 Launch With Confidence
We know MOQs can be a barrier for new launches, so we keep them transparent:
- ✅ Liquid formats (micellar waters, oils, balms, eye removers): MOQ from 1,000 units, or as low as 500–800 units if you choose from our in-stock packaging.
- ✅ Makeup remover wipes: MOQ from 5,000 packs (due to production line setup and film customization).
- ✅ Compliance-ready documents: COA, INCI, SDS, GMP certification.
- ✅ Flexible reorder terms to support your brand’s growth stage.
At Metro Private Label, we don’t just follow makeup remover trends—we help you lead the category. Together, we’ll build products your customers trust, love, and repurchase again and again.
More Than Just a Makeup Remover Manufacturer
At Metro Private Label, we don’t just make makeup removers—we help you build products shoppers rave about, retailers trust, and distributors reorder. From concept to finished packaging, we guide you through formulation, design, and compliance so your line is ready to launch and scale.
✅ Launch What Customers Already Search For
We track trends on Google, Amazon, and TikTok, ensuring your products enter the market with proven demand. From micellar waters and eco-friendly wipes to cleansing oils, balms, and eye removers, our lineup matches real consumer searches and keeps your brand relevant to today’s beauty shoppers.
✅ Formulas That Sell Themselves
We design products to solve the most-searched beauty needs: waterproof makeup removal, lash extension care, sensitive-skin cleansing, and eco-conscious routines. From clean-label micellar waters to luxury balms and dual-phase eye removers, we customize formulas to fit your positioning—making them unique, trusted, and powerful repeat-purchase drivers.
✅ Start Small. Scale Smart.
Our MOQ starts at 1,000 units for liquid formats, with 500–800 units possible when using in-stock packaging. For wipes, MOQ begins at 5,000 packs. Flexible formats—bottles, jars, sachets, or minis—grow with your brand across Amazon, Shopify, TikTok Shop, and retail distribution channels.
✅ We Handle the Compliance
From INCI lists and COAs to stability testing and export paperwork, we handle the technical details required for U.S., UK, and EU markets. You can focus on building your brand while we ensure every formula meets international safety, quality, and regulatory standards with confidence.
✨ Build a Makeup Remover Line Customers Actually Trust
When you partner with Metro Private Label, you’re not just choosing a makeup remover manufacturer—you’re teaming up with a beauty partner who understands what sells, what complies, and what keeps customers coming back.
Whether you’re launching your first DTC hero SKU, expanding an e-commerce range, or developing a salon-grade line, we help you create makeup removers that are effective, trend-driven, and built for repeat sales.
🧴 Formulas That Match What Your Customers Are Searching For
We create data-backed, high-performance removers designed around real consumer demand. Popular directions include:
- 🌿 Micellar Waters — Gentle, no-rinse cleansers for sensitive skin
- 💧 Cleansing Oils — K-beauty inspired, melts waterproof makeup and sunscreen
- 🌸 Cleansing Balms — Sorbet textures that transform into silky oils
- 👁 Eye & Lip Removers — Dual-phase, ophthalmologist-tested for long-wear formulas
- 🚀 Makeup Remover Wipes — Biodegradable and travel-friendly everyday essentials
- 🤍 Fragrance-Free Options — Hypoallergenic formulas for sensitive or clinical positioning
- 👁 Lash & Eyelid Cleansers — Lash-safe wipes and foams for extension care
- ✨ On-the-Go Singles & Minis — Individually wrapped wipes and mini bottles for convenience
We’ll help you perfect texture, hero ingredients, and packaging so your removers are platform-ready—whether for Amazon, TikTok Shop, salon retail, or distributors.
📦 Packaging That Sells Before They Try It
Before customers feel your formula, they judge your packaging. That’s why we design containers that match your brand vision and target market:
- 💎 Prestige glass bottles for luxury positioning
- 🌱 Eco-friendly PET & recyclable packaging for clean beauty brands
- 🎨 Custom labels that tell your unique brand story
From minimalist clinical looks to bold prestige aesthetics, we align form + feel with the expectations of your buyers.
⚙️ Built for Fast, Compliant Growth
We’re set up for speed, flexibility, and compliance—so you can scale without delays. Our support includes:
- 🧪 Co-developed formulas tailored to your market
- 🔬 Sample batches & stability testing before full runs
- 🖨️ Label + INCI compliance for US, EU, and UK regulations
- 📦 Export-ready production from our GMPC & ISO 22716-certified facility
🧴 Let’s Build a Makeup Remover Line Worth Reordering
You bring the vision—we’ll handle formulation, compliance, and production to bring it to life. From your first SKU to a complete range, we’ll help you create makeup removers your customers trust, love, and reorder again and again.
👉 MOQ starts at 1,000 units for liquids (or 500–800 with in-stock packaging). Wipes start at 5,000 packs. Let’s make your next bestseller together.
Who We Work With (And Why They Choose Us)
Whether you’re launching your first skincare product or expanding an established line,
we provide tailored support designed to help your brand grow.
For New Brands & First-Time Founders
You’re building something special. We help you get there — fast.
- Start with proven skincare formulas (serums, sunscreens, toners)
- MOQ from 500 pcs — ideal for market testing & tight budgets
- Standard packaging with custom label support
Why it works: less guesswork, faster samples, and clear next steps.
For DTC Brands Scaling on Amazon, Shopify & TikTok
You know what sells — now you need a supplier who gets it.
- Trend-backed ingredients & functions (niacinamide, peptides, SPF…)
- Packaging designed for clicks, unboxing & fulfillment
- Modular launch kits with quick turnaround + FNSKU & label-ready setup
We help optimize not just production, but how it shows up online.
For Established Product Teams & Boutique Brands
When you need precision, documentation, and batch-to-batch consistency.
- Semi-custom & custom development (MSDS / COA / stability support)
- Multi-SKU coordination & project timelines
- Packaging compatibility checks before production
You need a factory that speaks your language — and your audit checklists.
FAQs Makeup Remover
For your convenience, we’ve gathered the most commonly asked questions about our Makeup Remover . However, should you have any further queries, please don’t hesitate to reach out to us.
1. What types of makeup removers can you manufacture?
We offer a full range, including micellar waters, cleansing oils, cleansing balms, makeup remover wipes, dual-phase eye removers, lash cleansers, and mini travel formats. You can choose from our proven stock formulas or collaborate with us on a completely custom development.
2. Can you customize formulas to fit our brand positioning?
Absolutely. We can adjust ingredients, fragrance, texture, skin feel, and hero actives—whether you want sensitive-skin micellar water, a K-beauty inspired cleansing oil, or a balm with luxury botanicals. Share your brand vision and we’ll translate it into a product that matches.
3. What’s your minimum order quantity (MOQ)?
For liquid products (micellar, oils, balms, eye removers), our standard MOQ starts at 1,000 units. If you select in-stock packaging, you can begin with 500–800 units. For wipes, MOQ starts at 5,000 packs, since the production line requires larger batch runs.
4. How long does the process take from samples to production?
Typically, it takes 3–4 weeks for samples and another 4–6 weeks for full production. If you’re on a tighter launch schedule, let us know—we often find ways to speed up timelines without sacrificing quality.
5. Are your formulas vegan and cruelty-free?
Yes. Most of our removers are vegan, cruelty-free, and can be tailored to meet additional clean beauty standards like EWG, ECOCERT, or specific ingredient restrictions. Just tell us what’s important for your market and we’ll align accordingly.
6. Do you provide packaging support and design?
Yes. We help with bottle sourcing, jar options, wipe film selection, label printing, and design layout. Whether you need a luxury glass bottle, eco-friendly PET, or travel-size sachets, we’ll source and design packaging that fits your brand’s identity.
7. Do you offer both white label and custom options?
We do both. You can start quickly with our ready-to-go stock formulas or work with us to co-develop a unique product. We’ll guide you on which option makes the most sense based on your budget, timing, and growth stage.
8. What quality checks do you perform?
Every batch goes through stability testing, compatibility checks, safety validation, and GMP-standard quality control. We follow strict U.S., EU, and international cosmetic regulations, ensuring every product we ship meets compliance requirements and maintains consistent quality.
9. Can you support us with product claims and marketing content?
Definitely. We help you craft clear, compliant claims like “removes waterproof mascara,” “ophthalmologist-tested,” or “biodegradable wipes”. We also highlight key ingredients and consumer benefits so your marketing is compelling, accurate, and ready for e-commerce.
10. Do you ship internationally?
Yes—we work with brands worldwide. Our team manages export documentation, customs clearance, and shipping logistics. Whether you’re launching in the U.S., UK, EU, Middle East, or Asia, we’ve got experience navigating compliance and delivery for smooth global distribution.
Metro Private Label in Numbers
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Your Ultimate Guide to Makeup Remover
If you’re considering adding a makeup remover to your line—whether it’s your very first beauty SKU or the next step in a growing skincare portfolio—you’re not just choosing a format or a bottle. You’re shaping the way your customers end their day. For them, a remover isn’t just about cleansing—it’s about trust, gentleness, and how confidently they return to bare skin.
At Metro Private Label, we’ve seen this category evolve dramatically. We’ve partnered with startup founders introducing their first hero SKU, digital-native sellers optimizing product pages for Amazon algorithms, salon owners offering premium aftercare solutions, and international distributors who need consistent formulations with all the right export-ready documents. Across all these cases, makeup removers have proven to be a category with far more strategic depth than people expect.
This guide brings together what we’ve learned behind the scenes—on what makes a makeup remover line succeed, how different formats perform in different channels, which ingredients today’s consumers actively search for, and why packaging, compliance, and marketing claims can make or break a launch. Our goal is to give you a clear path, so when you create your own remover line, it doesn’t just work on the skin—it works for your business growth.
Table of Contents
Understanding the Global Makeup Remover Market
When we look at the global beauty market today, one thing is clear: makeup removers are no longer optional—they’re essential. What used to be a simple step at the end of the day has transformed into a category full of innovation, specialization, and consumer expectations. At Metro Private Label, we track these changes closely because the right product type can determine whether your launch becomes a bestseller or gets lost in the noise.
Over the past few years, we’ve seen micellar waters surge in popularity across both Western and Asian markets. Why? Because they promise a quick, gentle cleanse without rinsing—perfect for sensitive skin and busy lifestyles. At the same time, makeup remover wipes continue to dominate mass retail and travel channels, especially when brands offer biodegradable or compostable options that fit the clean beauty narrative. On the premium side, balm-to-oil cleansers and silky cleansing oils are trending with e-commerce shoppers who want a sensorial, luxury experience. And for more specialized niches, lash-safe cleansers and eye-area removers are gaining traction as eyelash extensions and long-wear makeup have become everyday staples.
What does this mean for you as a brand owner? It means the choice of format matters as much as the formula itself. If you’re aiming for Amazon or TikTok Shop, consumers respond strongly to convenience-driven products like wipes and micellar water, which convert quickly and generate repeat sales. If you’re targeting boutique clean beauty stores, fragrance-free or dermatologist-tested formulas help build long-term trust. And if you’re expanding into salon distribution or prestige e-commerce, rich balms and oils create a premium brand story that customers are willing to pay more for.
Our role is to help you see where your product fits in this wider landscape. We don’t just ask “what do you want to make?”—we ask “who do you want to sell to, and where do you want to win?” By combining Google search trends, Amazon best-seller analysis, TikTok buzz, and dermatologist-backed routines, we’re able to guide you toward the formats that match real consumer behavior. This way, the makeup remover we develop together isn’t just another SKU on your list—it’s a product with market demand, a clear positioning, and the potential to become a hero item in your portfolio.
In short, understanding the global makeup remover market is about more than spotting trends. It’s about translating those insights into strategic product choices that support your business goals—whether you’re a startup founder testing your first hero SKU, a digital native brand scaling fast online, or a distributor looking for high-turnover products. And that’s exactly where we come in.
Choosing the Right Formula Type
When we guide our clients through building a makeup remover line, one of the first things we always emphasize is this: not every format works for every customer or every channel. Different buyers value different things. Some prioritize convenience and affordability, while others are drawn to sensorial experiences and luxury positioning. As your manufacturing partner, we help you make sense of these options so your product doesn’t just look good on paper, but actually resonates with the people you want to reach.
Take eco-friendly wipes for example. They remain one of the fastest-selling categories in mass retail, convenience stores, and travel channels. Shoppers love them because they’re quick, portable, and easy to use—but their expectations have changed. Now customers demand plant-based cloths, compostable materials, alcohol-free formulas, and dermatologist-tested safety claims. If your goal is to capture high-volume, everyday buyers, wipes are still a winning format—but they have to align with today’s eco-conscious standards. That’s where we guide you on balancing cost efficiency with sustainability, so you can stay competitive without losing margins.
Then there’s the premium side of the market: cleansing balms and oils. These formats are booming in e-commerce and prestige retail because they provide more than cleansing—they deliver an experience. A balm that melts into a silky oil is not just functional, it’s shareable. Consumers love to post texture shots on TikTok or YouTube, and that creates built-in marketing. If your brand is targeting luxury or boutique positioning, these sensorial formats elevate your story and create stronger customer loyalty. We help you craft these formulas with premium oils, botanicals, and textures that make your line stand out.
Micellar waters are another essential option, especially for startups and digital-native brands. They’re dermatologist-approved, versatile, and widely understood by consumers. They also generate repeat purchase behavior because customers use them daily. If your strategy is to build a hero product with broad appeal, micellar water is a smart place to start. And with our expertise, we can help you differentiate through added actives like hyaluronic acid, vitamin C, or soothing botanicals so your micellar water doesn’t blend into the competition.
We also pay attention to specialized solutions that serve niche but growing markets. For instance, dual-phase eye removers target consumers with long-wear mascara or waterproof makeup. Lash-safe foams and eyelid cleansers have gained traction alongside the global eyelash extension boom. And travel-size formats, individually wrapped wipes, and minis are popular with both influencers and distributors, as they encourage trial and quick adoption. By offering these specialized formats, we help you position your line as more versatile and trend-aware than competitors.
At Metro Private Label, our approach is not to push a one-size-fits-all catalog. Instead, we start by asking about your audience, price point, and retail strategy. If you’re entering mass retail, we’ll recommend wipes or micellar waters with cost-sensitive formulations. If you’re building a prestige e-commerce line, we’ll point you toward oils and balms with luxury packaging. If you’re an influencer testing your first SKU, singles or minis might be the easiest way to connect with your community. By aligning formula type with your business strategy, we make sure every SKU is not just manufactured—it’s positioned to succeed in your target market.
MOQ Strategies for Smart Launches
At Metro Private Label, we understand that minimum order quantities (MOQs) are one of the biggest factors brands consider before committing to production. For us, MOQ is not just a number—it’s a strategic tool that allows you to launch smart, reduce risk, and scale as your sales grow. We’ve designed our MOQ policies to give flexibility whether you’re a first-time founder, an e-commerce operator, or a global distributor.
For liquid-based makeup removers—such as micellar waters, cleansing oils, cleansing balms, and dual-phase eye removers—our standard MOQ starts at 1,000 units per SKU. This gives you professional-scale production with consistent quality while keeping your initial investment realistic. And if you want to test smaller, we can reduce that MOQ to 500–800 units when you choose from our in-stock packaging. This option is especially helpful for startups and influencers who need speed-to-market and lower upfront costs while still receiving high-quality, GMP-compliant products.
For makeup remover wipes, the situation is different. Because wipes require specialized machinery, film customization, and large batch runs, the MOQ begins at 5,000 packs. We recommend wipes for clients targeting mass retail, distributors, and e-commerce sellers who need high-volume products with quick turnover. Wipes often sell faster than liquids in convenience-driven markets, so even though the entry MOQ is higher, the velocity usually justifies the larger first order.
We don’t believe in pushing clients into oversized batches they aren’t ready for. Instead, we help you start lean to validate demand, then scale naturally once your product gains traction. For example, a startup founder may begin with 800 units of micellar water to test customer feedback on Amazon. Once sales stabilize, we can expand into larger runs or new formats like balm cleansers or eye removers. For distributors, we often start with one or two SKUs at 5,000 packs each, then add variety once repeat orders confirm strong sell-through.
Our MOQ strategy is designed to balance cost efficiency, flexibility, and market entry speed. Smaller runs allow you to test positioning, packaging, and pricing without tying up too much cash flow. Larger runs, once you’re confident in your demand, lower your per-unit costs and support scale. This phased approach protects your investment while giving you the breathing room to grow at your own pace.
In short, we don’t see MOQ as a barrier—we see it as a way to launch smarter and scale with confidence. By aligning your order size with your brand’s stage of growth, we make sure your makeup remover line has the best chance of becoming not just a one-time product, but a long-term revenue driver.
Compliance Across Major Markets
At Metro Private Label, we believe that compliance is not just a checkbox—it’s the foundation that allows your makeup remover to enter global markets without delays or risks. A formula may be effective and beautifully packaged, but if it doesn’t meet the standards of the U.S., EU, or UK, you’ll face obstacles that could slow down your launch. That’s why we make regulatory compliance part of the process from day one.
When you work with us, every formula comes with a full INCI list (International Nomenclature of Cosmetic Ingredients). This ensures complete ingredient transparency for your labels and satisfies the requirements of regulatory authorities. Today’s consumers also demand this level of clarity—they read ingredient lists, compare actives, and make purchase decisions based on what they see. We help you avoid vague or non-compliant labeling so your product feels both professional and trustworthy.
Beyond labeling, we provide a Certificate of Analysis (COA) for every production batch. This document verifies that your formula matches specifications for safety, consistency, and purity. Whether you’re presenting to retailers, passing customs checks, or simply giving your brand credibility, a COA is a critical part of building trust.
We also run stability and compatibility testing to ensure your product remains safe and effective over its full shelf life. For example, a micellar water needs to remain clear and pH-stable for at least 24 months, while a cleansing balm must maintain its texture without separating or becoming grainy. These tests also confirm that your chosen packaging—whether PET, glass, or biodegradable film—doesn’t negatively interact with the formula. By solving these issues before mass production, we save you from costly recalls or poor customer experiences.
Our factory operates under GMPC and ISO 22716 certifications, which prove that we follow internationally recognized standards in cosmetics manufacturing. This covers everything from raw material sourcing to hygiene protocols and batch traceability. For you, it means peace of mind knowing that your makeup remover is being produced in a facility that aligns with FDA expectations in the U.S. and cosmetic safety regulations in the EU and UK.
Compliance doesn’t stop at the factory. If you want to position your brand around specific values—like vegan, cruelty-free, or clean beauty standards—we help you formulate without restricted ingredients and prepare supporting documentation. And when it comes to exports, we assist with Safety Data Sheets (SDS), transport documents, and customs compliance, so your shipments move smoothly across borders.
In the end, our goal is simple: to make sure your makeup removers don’t just perform beautifully but are also legally approved and market-ready wherever you want to sell them. By letting us handle the technical side, you’re free to focus on building your brand, growing your sales, and connecting with your customers—knowing every product in your line is compliant, safe, and ready for global distribution.
Packaging That Influences Sales
At Metro Private Label, we always remind our partners that before a customer feels your texture or reads your ingredient list, they notice your packaging. Packaging is the very first touchpoint—it’s what shows up in an Amazon thumbnail, catches the eye on a TikTok unboxing, or sits on a salon shelf. That first impression often decides whether someone buys your makeup remover or skips to the next option. For us, packaging is not just a container—it’s a silent salesperson that builds trust, attracts attention, and supports your brand story.
We offer packaging solutions that span the full spectrum of market needs. For eco-conscious brands, we help you choose recyclable PET bottles, biodegradable wipe films, FSC-certified cartons, and refillable designs that speak directly to sustainability-minded consumers. These options not only lower your environmental footprint but also give you strong marketing claims like “eco-friendly” and “plastic reduced”. For prestige and luxury positioning, we provide glass jars, frosted bottles, heavy-wall acrylic packaging, and premium pump dispensers that deliver the weight and tactile experience customers expect from high-end beauty. And for mass-market channels, we guide you toward cost-effective but attractive formats that let you compete on price while still looking polished and professional.
Packaging also needs to be channel-specific. What works in retail may not work online. A shopper in a salon wants packaging that feels solid, hygienic, and easy to handle. A buyer on Amazon or TikTok Shop makes decisions based on images, so packaging has to photograph well, show clear benefits in text, and stand out visually among competitors. We help you design with your sales channel in mind, ensuring that your packaging not only protects the product but also converts clicks into purchases.
We also focus on practical compatibility. Packaging must work with the formula itself, not against it. A micellar water looks clean and trustworthy in a clear PET or glass bottle, but the same packaging may not work for a balm, which benefits from a wide-mouth jar. Wipes require films that balance barrier protection with sustainability, while eye makeup removers often need dual-phase bottles that can be shaken without leaking. We test every packaging option for durability, leakage, label adhesion, and chemical compatibility, so you never face customer complaints about faulty bottles or fading labels.
Another layer we emphasize is design storytelling. Labels aren’t just regulatory—they’re your voice on the shelf. We can help you highlight claims like “vegan,” “ophthalmologist-tested,” or “biodegradable” in ways that match your brand tone. For clinical-style brands, we use clean, minimalist layouts that communicate safety and trust. For prestige brands, we recommend bold designs, metallic foils, or embossing that add visual value. Even for distributors or private-label resellers, strong packaging elevates white-label products into something consumers see as professional and worth buying again.
In our view, packaging is a strategic decision, not an afterthought. The right design protects your product, elevates your positioning, and connects with your target audience before they ever open the bottle or wipe their face. Whether you’re launching a small batch on Amazon, building a clean beauty identity for retail, or creating salon-ready prestige removers, we’ll make sure your packaging doesn’t just hold the product—it helps sell it.
Customization for Brand Positioning
At Metro Private Label, we believe a makeup remover is more than a cleansing product—it’s a reflection of your brand identity. The formula, texture, packaging, and even the fragrance all work together to communicate your story. That’s why we don’t simply hand you a catalog formula. Instead, we tailor every detail so that when your customers hold your product, they instantly feel it was designed for them.
For premium or clean-label brands, customization often means highlighting simplicity and transparency. We’ve helped clients create fragrance-free micellar waters for sensitive skin, luxury cleansing balms infused with botanical oils, and vegan, dermatologist-tested formulas that meet the rising demand for safety and ingredient clarity. Shoppers in this segment want to see labels that read like skincare, with actives such as hyaluronic acid, niacinamide, centella asiatica, or vitamin C. By weaving these ingredients into your makeup remover, we help you build credibility with consumers who scrutinize labels and demand both efficacy and trust.
For distributor-driven or budget-conscious lines, the strategy shifts toward efficiency and volume while still allowing room for differentiation. In these cases, we guide you toward formulations that are stable, cost-effective, and optimized for high turnover, but not generic. Even small touches—like adding a refreshing cucumber fragrance, a biodegradable wipe cloth, or a non-greasy finish—can elevate your product above competitors. These choices allow you to compete in price-sensitive markets without losing the ability to stand out.
Fragrance and texture customization are especially powerful because they drive emotional connections. A micellar water with a light rose aroma can feel elegant and soothing, while a citrus-infused cleansing oil creates a sense of freshness and energy. A lavender-scented balm can be positioned as part of a calming night ritual. Even in wipes, the experience matters—aloe vera for hydration, tea tree for clarity, or chamomile for gentle care. These sensory decisions transform a functional step into a memorable routine, and when customers associate positive feelings with your product, they’re far more likely to reorder.
We also integrate packaging customization to complete the story. A frosted glass jar with minimal typography instantly communicates prestige, while a bright PET bottle with bold graphics appeals to younger audiences scrolling TikTok or Instagram. We match materials, shapes, and finishes to your audience’s expectations—because the right packaging doesn’t just protect the product, it positions your brand where it belongs in the market.
For us, customization is not about adding complexity for the sake of it—it’s about making sure your makeup remover aligns perfectly with your brand positioning and customer expectations. If you’re a startup founder, that might mean a single SKU that feels iconic and differentiated. If you’re a digital-native brand, it could mean a fast-launch hero product with trend-driven actives. And if you’re a distributor, it might mean scalable, consistent SKUs that fit seamlessly into retail assortments.
In the end, our goal is to help you create makeup removers that aren’t just products—they’re brand assets. By tailoring texture, hero ingredients, fragrance, and packaging to your identity, we ensure your line feels authentic, resonates with your audience, and builds the kind of loyalty that turns a first purchase into a repeat order.
Speed to Market Without Sacrificing Quality
At Metro Private Label, we know that in the beauty industry, timing is often just as important as the formula itself. A viral TikTok challenge, a sudden Amazon keyword spike, or a seasonal launch window can mean the difference between capturing attention and missing an opportunity. That’s why our production process is built for speed and flexibility—without ever lowering quality standards.
Our journey together usually begins with sampling, which takes around 3–4 weeks. During this stage, we don’t just hand you a pre-made sample—we actively refine the formula with you. We’ll adjust textures until they feel right, tweak actives like hyaluronic acid or centella asiatica, experiment with fragrance profiles, and make sure the product works seamlessly with your chosen packaging. The result isn’t just a lab sample, but a product that already feels tailored to your brand’s positioning.
Once you’ve approved the sample, we move into full production, which typically requires 4–6 weeks. This includes batching under GMP conditions, filling, labeling, packaging, and quality checks. It also gives us time to prepare the full compliance documentation—INCI lists, COAs, stability test results, and export paperwork—so that your product is not only ready to ship, but also legally cleared for entry into markets like the U.S., EU, and UK.
For fast-moving digital-native brands and influencer-led launches, we understand that waiting months isn’t an option. Trends move quickly, and your audience’s excitement is highest right when you announce a product. To support this, we use ready-to-go base formulas, in-stock packaging, and pre-validated documentation to cut down lead times significantly. By customizing only what truly matters—like actives, fragrance, or label design—we can often get a product from idea to market in as little as 6–8 weeks total. This means you can launch while interest is still hot, instead of playing catch-up.
Speed, however, never means cutting corners. Even when we accelerate, we never skip essential steps like stability testing, compatibility checks, or regulatory validation. A makeup remover that looks perfect on day one but separates after three months will hurt your brand more than a delayed launch. That’s why we maintain strict QA protocols—so you can move quickly while knowing your product is safe, stable, and ready for reorders.
We’ve seen this approach benefit clients at every stage. A startup founder testing their first SKU can launch a small run of micellar water quickly to validate demand before investing in multiple SKUs. An influencer can tie product drops directly to content momentum, turning views into sales in real time. A mid-sized brand can meet retailer deadlines without compromising on compliance. Each scenario proves that when speed and quality are balanced, your product doesn’t just launch fast—it launches strong.
In the end, our philosophy is simple: you shouldn’t have to choose between being first to market and being professional. With Metro Private Label, you can have both. We give you the agility to move at the pace of the beauty industry, while ensuring every makeup remover that carries your label is one you can be proud of—today, tomorrow, and long after launch.
White Label vs. Custom Development
At Metro Private Label, we know that no two brands are the same. Some of our partners want to launch quickly and minimize upfront costs, while others want to create a completely unique product that sets them apart in crowded marketplaces. That’s why we offer two clear paths: ready-to-go white label formulas and full custom development. Both options can lead to success—it simply depends on your brand’s vision, channel strategy, and budget.
Our white label program is designed for speed and efficiency. These are stock formulas that have already been tested, stabilized, and validated for performance and safety. We keep them ready to go, so all you need to do is apply your branding and packaging. Think of it as a “fast-track” entry into the market. If you’re an influencer launching your first SKU, a digital-native brand needing quick Amazon listings, or a distributor adding products to your portfolio, white label is often the smartest first step. Because the formulas are pre-developed, you avoid long R&D timelines and benefit from lower costs, all while offering a product that is professional, compliant, and consumer-ready.
On the other hand, our custom development program gives you the opportunity to build something truly distinctive. Here, we co-create formulas that align perfectly with your brand story and market positioning. Maybe you want a cleansing balm with a specific texture that transforms into a milk, or a micellar water with actives like vitamin C for brightening or peptides for firming. Maybe you need a fragrance-free formula for sensitive skin or a dual-phase remover with a signature botanical extract. With custom development, the product becomes an extension of your brand identity—unique, recognizable, and harder for competitors to replicate.
For many clients, the right strategy is actually a combination of both approaches. We often recommend starting with one or two white label SKUs to test the market and build initial cash flow. While those products are gaining traction, we can work on a custom development project in the background that will eventually become your hero product—the one that defines your brand in the long term. This dual-path strategy reduces financial risk while giving you time to develop something exclusive without missing immediate opportunities.
We don’t just hand you these choices and step back—we advise based on your business model. If your budget is lean and your sales channel is fast-paced, like TikTok Shop or Amazon FBA, we’ll recommend a white label launch. If you’re targeting salons, luxury retail, or building a prestige DTC brand, custom development is usually the stronger play. And if you’re a distributor looking to move large volumes quickly, we’ll help balance stock formulas with packaging variations that let you appeal to different markets.
The way we see it, white label and custom development are not competing options—they’re two tools you can use at different stages of your brand’s growth. Our job is to help you choose the one that aligns best with your immediate goals while setting you up for long-term success. With either path, you’re not just getting a product—you’re getting a partner who ensures your makeup remover line feels authentic, performs beautifully, and positions your brand exactly where it needs to be.
Claims and Marketing Support
At Metro Private Label, we understand that consumers today don’t just want to be impressed by packaging or price—they want clarity and confidence. The claims you make on your makeup remover are often the first things customers notice, and they directly influence whether people trust your brand enough to buy. That’s why we go beyond manufacturing: we help you build claims that are clear, compliant, and compelling, so your product stands out while staying legally safe.
We work with you to create performance-focused claims that highlight what your product actually delivers. For a micellar water, that might include “removes waterproof mascara without harsh rubbing,” “no-rinse cleansing,” or “suitable for sensitive skin.” For a cleansing balm, we might emphasize “melts makeup in seconds,” or “leaves no oily residue.” And for wipes, claims like “biodegradable,” “ophthalmologist-tested,” or “made with plant-based cloths” are especially powerful. These aren’t just nice phrases—they’re market-tested benefits that address what consumers are actively searching for online.
But today’s market also demands more than just performance. Shoppers want products that reflect their values and lifestyle choices. That’s why we guide you in using claims like “vegan,” “cruelty-free,” “alcohol-free,” or “eco-friendly packaging.” These resonate with consumers who care about sustainability, ethics, and wellness. At the same time, we protect you from overpromising. We make sure every claim we suggest is backed by testing or material certification, so you don’t risk accusations of greenwashing or regulatory pushback.
Compliance is non-negotiable for us. Every market—the U.S., EU, and UK—has strict guidelines on what can or cannot be claimed on cosmetic packaging. For example, saying “ophthalmologist-tested” requires documented test results. Claiming “biodegradable wipes” requires validated material certifications. Even a simple phrase like “gentle on eyes” must align with stability and safety data. We ensure that every claim your brand uses is legally sound, scientifically supported, and market-appropriate. This protects your reputation and gives retailers and distributors full confidence in carrying your line.
Beyond compliance, we also think about how claims function as marketing tools across channels. On Amazon, strong bullet points like “removes waterproof makeup in one swipe” directly improve conversion rates because they address consumer frustrations. On TikTok or Instagram, bold, relatable claims like “gentle on lashes, tough on mascara” make content shareable and help products ride social trends. For B2B distributors, we prepare claim sheets backed by COAs, INCI lists, and safety documents, which make your product easier to present to retailers. In short, we make sure your claims don’t just sound good—they actually help you sell.
For us, building claims is about striking the balance between science, compliance, and storytelling. We translate what your product truly delivers into simple, powerful language that consumers understand and trust. At the same time, we support your marketing team with claim-ready content and your sales team with compliant documentation. This way, you’re not only launching a makeup remover that works—you’re building a brand message that inspires confidence, drives conversions, and builds long-term loyalty.
Building Long-Term Supply Partnerships
At Metro Private Label, we don’t measure success by how many first orders we ship. Our real goal is to build lasting supply partnerships that give your brand the consistency, flexibility, and strategic support it needs to thrive over years, not months. We understand that launching a makeup remover line is just the beginning—what matters most is making sure it stays profitable, competitive, and relevant as your business grows.
That’s why we focus on reorder flexibility. Many of our clients start small, launching with 500–1,000 units in liquids or 5,000 packs of wipes to test market demand. Once they see traction—whether through strong Amazon reviews, salon sell-through, or distributor reorders—we make it easy to scale up. We expand production in controlled steps, ensuring the same batch quality, documentation, and packaging consistency every time. This means you can go from small trial orders to high-volume production without the growing pains that disrupt supply chains.
We also act as your scaling advisor. Instead of just filling your orders, we guide you on how to expand strategically. For startups, this might mean sticking with one hero SKU until you’ve built momentum. For e-commerce brands, we may suggest line extensions—like adding a cleansing balm or wipes to pair with an existing micellar water—so your storefront grows naturally. For distributors, we often recommend balancing high-volume SKUs with trend-driven niche products that increase margins. By approaching scaling as a step-by-step process, we help you grow without overstretching budgets or inventory.
Another pillar of long-term partnership is our commitment to trend insights. We don’t just watch what’s happening on the factory floor—we monitor Amazon best-sellers, TikTok beauty trends, dermatologist-recommended routines, and global ingredient reports. When we see rising interest in claims like biodegradable, or ingredients like niacinamide, centella asiatica, or peptides, we share that information with you. This way, you’re not just reacting to the market—you’re ahead of it. By weaving trend intelligence into your product roadmap, we help keep your makeup remover line future-proof.
We also know that long-term success depends on trust and reliability. That’s why we manage the details that can cause stress for growing brands: GMP-certified production, full compliance documentation, stability testing, and secure export preparation. When you know your supply chain is stable, you’re free to focus on marketing, building community, and expanding your distribution. We see ourselves not only as your manufacturer, but as a partner invested in your brand’s reputation and growth.
In the end, our mission is simple: we want every client to see us not as a supplier but as a long-term ally. By offering reorder flexibility, guiding your scaling strategy, and constantly updating you with market insights, we help ensure your makeup remover line remains competitive and profitable year after year. With Metro Private Label, you’re not just placing an order—you’re building a partnership that evolves alongside your brand’s success.
Why Partner with Metro Private Label for Your Makeup Remover Line?
If you’re planning to launch a makeup remover line in 2025, you’re not just entering another skincare category—you’re stepping into one of the most repeat-purchase-driven and high-demand segments in beauty. At Metro Private Label, we don’t just manufacture makeup removers—we help startup founders, DTC operators, salon professionals, and global distributors bring safe, high-performance, and trend-ready formulas to market. From micellar waters and cleansing balms to biodegradable wipes and lash-safe foams, makeup removers are proven hero SKUs—and we know how to make yours stand out.
🎯 We Help You Build Makeup Removers That Customers Already Want
Makeup removers sell because they solve a daily consumer need: effective cleansing with safety and convenience. Whether your audience wants a gentle micellar water, a premium cleansing balm, or biodegradable wipes for on-the-go use, we’ve already developed market-ready bases and custom solutions aligned with real-world demand.
We’ve supported bestsellers in categories like:
- 💧 Micellar Waters – lightweight, dermatologist-trusted, and perfect for daily use
- 🧴 Cleansing Balms – sensorial, balm-to-oil formulas that melt away makeup
- 🌿 Cleansing Oils – K-beauty inspired, rich in botanical actives for prestige positioning
- 👁 Dual-Phase Eye Removers – proven formulas to gently remove waterproof mascara
- 🌱 Biodegradable Wipes – sustainable, portable formats for mass-market and travel
- 🛡 Lash-Safe Foams – cleansers designed for eyelash extension wearers
- ✨ Brightening Removers – infused with vitamin C or niacinamide for dual skincare benefits
- 🌸 Sensitive-Skin Formulas – fragrance-free, hypoallergenic, dermatologist-tested
We don’t guess at trends—we align your SKUs with Google search demand, Amazon best-sellers, and social buzz, so your makeup remover line launches with products customers are already searching for.
🛠️ Not Just Any Makeup Remover — We Customize Every Detail
Every brand has its own story, and we make sure your makeup remover reflects it. We start by asking the right questions:
- Are you targeting professional salon buyers or e-commerce consumers?
- Do you want vegan, cruelty-free, or organic positioning?
- Is your price point luxury, mid-market, or everyday value?
From there, we tailor every detail: ✅ Textures & formats (water, balm, oil, wipes, foams) ✅ Packaging (eco PET bottles, frosted glass jars, travel minis) ✅ Active levels & ingredient focus (hyaluronic acid, centella, peptides) ✅ Product families (remover + cleanser + toner sets for cross-selling)
Whether you’re building a single hero SKU or a full remover ecosystem, we’ll help you launch with clarity, differentiation, and customer trust.
🧪 Compliance You Can Count On
We know compliance isn’t optional—it’s the foundation of international growth. That’s why every makeup remover project includes: 🧾 Full INCI ingredient list and Certificates of Analysis (COA) 🔬 Stability, microbial, and compatibility testing 🇺🇸 FDA-compliant labeling for the U.S. market 🇪🇺 EU 1223/2009 & UK compliance documentation 🌍 Export-ready paperwork (SDS, GMP/ISO certificates, customs docs)
When you partner with us, you don’t just get a formula—you get a globally market-ready product line.
📦 Packaging That Shapes Customer Perception
Before customers try your formula, they judge your packaging. We design packaging that matches your positioning and channel strategy:
- 💎 Luxury retail: frosted glass bottles, metallic accents, prestige labels
- 🌱 Eco-conscious brands: recyclable PET, biodegradable wipes, clean minimalist designs
- 🏪 Professional salon/spa: bulk bottles, refill packs, functional pumps
- 📦 E-commerce & DTC: compact formats, secure shipping packs, color-coded variants
From label design to finish, we make sure your makeup removers look as trustworthy and premium as they perform.
🚀 Small MOQs, Smart Scaling, Global Readiness
We understand testing a new SKU shouldn’t mean taking unnecessary risks. That’s why we offer: 📦 Low starting MOQ at 1,000 units for liquids (500–800 with stock packaging) 🧪 5,000 packs MOQ for wipes, with eco and standard options available 🔁 Flexible reorder quantities to match your sales growth 🌍 Export-ready packaging with full compliance docs
This model allows you to start lean, scale smart, and expand globally without locking up too much capital early on.
🤝 A Manufacturing Partner That Understands the Whole Picture
At Metro Private Label, we’re not just filling bottles or wrapping wipes. We’re helping you create a makeup remover line that builds trust, drives reorders, and scales internationally. We combine market insight, formulation expertise, compliance support, and packaging strategy to give you a complete solution—not just a supplier relationship.
We’ve supported indie founders, fast-scaling DTC brands, and global distributors in creating makeup removers that perform, stand out, and sell across multiple channels. And we’d love to do the same for you.
Ready to Launch Your Skincare Line?
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