Your Trusted Facial Toners & Astringents Manufacturer
We help you launch faster, start smaller, and stand out with custom formulas, pro-grade quality, and trend-driven skincare that sells — all built to grow with your brand.
Private Label Facial Toners & Astringents
At Metro Private Label, we understand that a great toner does more than tighten pores or prep the skin—it sets the tone (literally) for your brand. That’s why our toner and astringent collection is built around what real consumers are searching for: results they can feel, textures they enjoy using, and ingredients they trust.
From exfoliating acid toners with glycolic and salicylic, to hydrating milky toners with ceramides and rice extract, to witch hazel-based astringents that balance and refresh—we’ve developed a flexible catalog that matches today’s bestsellers across Amazon, TikTok, and dermatology-backed routines.
We also offer soothing formulas with HOCl or heartleaf extract, brightening options with niacinamide, and convenient toner pads for busy, results-driven skincare users. Whether you’re targeting acne-prone teens, K-beauty lovers, or minimalist wellness fans—we’ll help you align each formula to your audience and price point.
As your partner, we don’t just push out generic SKUs. We help you create category-ready toners that feel on-brand, on-trend, and on-target. Need low MOQ to start? Want clinic-safe pH balancing for your spa clients? Prefer glass packaging or refillable formats? We’ve got the R&D and production flexibility to meet you where you are.
Let’s create a toner that doesn’t just support your skincare line—it becomes a hero product your customers reorder again and again.
Hydrating Milky Toner (Ceramide or Rice-Based)
Witch Hazel Astringent (Classic or Alcohol-Free)
Hydrating Milky Toner (Ceramide or Rice-Based)
Soothing & Redness-Relief Toner (Hypochlorous Acid or Heartleaf)
Toner Pads (Pre-Soaked, Dual-Textured)
Niacinamide Brightening Toner
pH-Balancing & Barrier Repair Toner
Essence-Toner Hybrid (Fermented/Functional)
Transform Your Toner Line with Metro Private Label
At Metro Private Label, we know a great Facial Toner or Astringent doesn’t just prep the skin—it frames your brand promise. Whether your customers are layering acids into their nighttime routine, calming down a post-facial flush, or chasing that #GlassSkin glow, the right toner turns a quick swipe into a moment of connection.
That’s why we don’t just manufacture—we co-create toner SKUs that work, feel right, and actually get finished to the last drop.
Toners People Don’t Just Try—They Repurchase
We’ve helped startup brands, K-beauty DTCs, skincare influencers, and multi-location spas bring toners to market that:
- 👀 Look good on shelf and in selfies
- 💧 Feel amazing on all skin types
- 🧪 Deliver results backed by trending actives and clinical insights
Whether your goal is to minimize pores, exfoliate gently, hydrate deeply, or soothe post-breakout redness, we start with consumer behavior, market trends, and your unique brand positioning.
8 Best-Selling Toner Types We Help Brands Launch
These are the toner formats that perform—on Amazon, TikTok, and DTC storefronts:
- 🧪 Exfoliating Toner (AHA/BHA/PHA) – Glycolic, salicylic, and gentle acids that refine texture, fight blackheads, and boost glow
- 🌿 Witch Hazel Astringent – Classic pore-tightening formulas with or without alcohol; natural, effective, and affordable
- 🥛 Hydrating Milky Toner – Ceramides, rice water, and panthenol for long-lasting moisture and barrier repair
- 🔬 Soothing Redness-Relief Toner – With Heartleaf, HOCl, or Centella for sensitive skin and post-treatment recovery
- 💦 Niacinamide Brightening Toner – Combats dullness and uneven tone while improving skin clarity
- 🧴 Pre-Soaked Toner Pads – Dual-textured cotton pads preloaded with exfoliants or hydrators—portable, powerful, and trending
- 🔄 pH-Balancing Toner – Low pH, microbiome-friendly toners perfect for minimalist, skin-first brands
- ✨ Essence-Toner Hybrids – Fermented ingredients, peptides, and functional textures that bridge toner and serum
Need to mimic a TikTok bestseller? Want to match Amazon’s top ingredient trends? We’ve got the formulas, tech, and trend foresight to make it happen.
Powered by Trend. Backed by Compliance.
We track what sells across:
- ✅ Amazon’s hotlists
- ✅ TikTok beauty hauls
- ✅ Clinical skincare launches
But we also back every product with:
- ✅ INCI formulation & MSDS
- ✅ Global compliance (US, EU, GCC)
- ✅ Stability & shelf-life validation
So you can focus on growth—while we handle the regulatory groundwork.
Packaging That Sells on Screen and on Shelf
We don’t just bottle formulas—we help tell your story through packaging:
- Sleek glass bottles for premium branding
- Recyclable PET for mass retail
- Sprays, droppers, twist caps, and toning pads—we help you choose what clicks
Need multilingual printing? TikTok-friendly gift sets? Sample-size trial kits? No problem. We tailor everything to your audience and sales strategy.
Ready to Scale? We’re Built for It.
All Metro products are made in ISO22716 & GMPC certified facilities, with strict QA, batch tracking, and global export readiness. Whether you’re launching a single hero SKU or building a full toner collection—we’re here to make the process smooth, smart, and scalable.
From first sample to full production, we’re more than just your toner factory. We’re your formulation partner, brand consultant, and growth engine—ready to bring your toner vision to life.
Let’s create a toner line your customers swipe, post, and repurchase.
More Than Just a Facial Toners & Astringents Manufacturer
We’re not just here to fill bottles—we’re here to help you create Facial Toners & Astringents that become your brand’s bestsellers. From daily hydrators to clarifying exfoliants, our private label solutions are designed to feel modern, deliver results, and grow with your business.
Whether you’re launching your first SKU or expanding a multi-channel skincare line, we support you from concept to container, sample to scale, and formulation to fulfillment.
🚀Launch Fast, Ride the Trend
We work fast—so your product drops while the market’s still talking about it, not after it’s moved on. No lag, no missed moment.
🔥 Use What Already Sells
Why reinvent the formula? We bring you proven, high-performing ingredient combos—like niacinamide + hyaluronic acid, or salicylic + tea tree—backed by consumer trust and real-world results.
💡 Start Small, Scale Smart
Our low MOQs let you test, tweak, and grow confidently—ideal for early-stage brands or pilot runs with purpose.
🤝 Let Us Handle the Heavy Lifting
From batch filling to stability testing, from INCI documentation to multi-market compliance, we cover the backend—so you can focus on your storefront, your strategy, and your story.
Glow Up Your Brand with Metro Private Label
When you work with Metro Private Label, you’re not just ordering another toner—you’re teaming up with a manufacturer that knows what makes a product stick in a routine, pop on camera, and sell out online. We help you build private label Facial Toners & Astringents that do more than cleanse and prep—they speak your brand’s language.
Whether you’re launching your first SKU or expanding your next bestseller, we help you co-create toners that match your audience’s needs, your product strategy, and where you sell—be it Amazon, TikTok, spas, or global concept stores.
Formulas That Feel Like Your Brand
We don’t do cookie-cutter. Your toner should reflect your identity—whether that means clinical and fragrance-free, nature-forward and organic, or bold and Gen Z–ready.
Looking to launch a:
- 💧 Hydrating toner with hyaluronic acid and panthenol?
- ✨ Brightening formula with niacinamide and vitamin C?
- 🌿 Soothing toner with CICA, green tea, and Heartleaf?
- 🔬 Clarifying AHA/BHA exfoliant for texture and breakouts?
We’ve made them—and we’ll help you create one that’s all yours.
From active selection to viscosity, finish, scent, and packaging compatibility, we work with you to tailor every detail so your toner works on skin and resonates with your market.
Packaging That Speaks Before the Cap Opens
In skincare, packaging is positioning. That’s why we guide you in building the kind of look that turns heads and drives add-to-cart clicks.
Need:
- Minimalist glass bottles for your clinical line?
- Spray mists in colorful PET for summer drops?
- Toner pads in K-beauty jars with dual-language labeling?
We’ve got you covered—from cost-efficient solutions to premium unboxing experiences. We’ll help you choose the right vessel, cap, and print detail to tell your story on shelf and screen.
Fast, Flexible & Ready to Scale
This category moves fast—and so do we. With low MOQs, short lead times, and agile batch production, we support everything from limited edition drops to international launches.
We partner with you from:
- ✍️ Concept & Brief
- 🧪 Sample & Formula
- 📦 Mockup & Packaging
- ✅ QA & Export Docs (US, EU, GCC & more)
All products are made in ISO22716 / GMPC certified facilities, with full support for INCI, MSDS, COA, shelf-life testing, and compliance—so you don’t need to sweat the backend.
Let’s build a Facial Toners & Astringents line that defines your niche, gets finished to the last drop, and earns its spot in your customer’s daily routine. Because in skincare—first impressions matter. But repeat use wins.
FAQs Facial Toners & Astringents Products
For your convenience, we’ve gathered the most commonly asked questions about our Facial Toners & Astringents. However, should you have any further queries, please don’t hesitate to reach out to us.
We offer a wide variety—from exfoliating acid toners and hydrating milky toners, to witch hazel-based astringents, toner pads, and soothing post-treatment mists. You can start with our ready-made formulas or co-develop something totally custom with our R&D team.
Absolutely. Whether you’re after a niacinamide + vitamin C brightening toner or a hypochlorous acid soothing spray, we’ll work with you on actives, scent, texture, and even skin feel—so the end product reflects your brand’s identity.
Our standard MOQ starts at 1,000 units per SKU, but we can sometimes go lower depending on packaging choices or pilot projects. We’re startup-friendly and flexible with scaling as your business grows.
Sampling usually takes 3–4 weeks, and full production is typically 4–6 weeks after approval. If you’re launching on a deadline (like for Q4 or a TikTok campaign), just let us know—we can prioritize accordingly.
Yes, most of our formulas are vegan, cruelty-free, and can be made alcohol-free, fragrance-free, or aligned with clean beauty standards. Just tell us your brand’s ingredient philosophy—we’ll match it.
Yes—we offer full support from bottle sourcing and artwork layout, to label printing and sustainability consultation. Whether you want a sleek glass bottle, a mist spray, or toner pads in a PET jar, we’ll help you choose what fits your brand and budget.
Of course. You can launch quickly using one of our proven base formulas, or work with us to custom-formulate something from scratch. We’ll walk you through both options depending on your goals, timeline, and budget.
Every product goes through stability testing, microbiological safety checks, and compatibility testing with your chosen packaging. We manufacture under ISO22716 and GMPC-certified facilities and meet regulatory standards for the US, EU, and GCC markets.
Definitely. We’ll support you with claims guidance, INCI highlights, and ingredient benefits messaging that’s both compliant and compelling—whether you’re building Amazon listings or TikTok product demos.
Yes—we work with skincare brands worldwide. We handle documentation, customs clearance, and export logistics so your toner line is ready to go, whether you’re selling in the US, Europe, Southeast Asia, or the Middle East.
“Finally, a manufacturer that understands both skincare trends and logistics.” We had a vision for a heartleaf-based toner, and Metro helped us make it real—fast. From formulation to export documentation for the EU, everything was smooth. Highly recommend for indie brands that want a reliable partner.
“What impressed me most was how Metro combines flexibility with professionalism.” As a clinic-based brand, we needed alcohol-free, dermatologist-safe toners with quick turnaround and batch traceability. Metro handled it all with confidence, and our customers are loving the results.
“They helped us go from concept to market in under 10 weeks.” We were launching a limited edition exfoliating toner set and needed a fast, trend-driven formula. Metro Private Label delivered on time, within budget, and with packaging that looked incredible in our influencer kits.
“From the first sample, we knew Metro understood what we needed.” We had tried working with other OEMs in Asia, but Metro stood out for their communication, ingredient quality, and how they helped us position the toner in a highly competitive space.
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Your Ultimate Guide to Facial Toners & Astringents
If you’re thinking about launching a facial toner or astringent—whether it’s your brand’s very first SKU or your next product to scale—you’re not just choosing ingredients and bottles. You’re shaping how your brand is experienced, how your customers build their routines, and how your product line grows across different channels.
We’ve seen this play out hundreds of times. At Metro Private Label, we’ve worked with startup founders crafting their debut product, ecommerce sellers optimizing for conversions and reviews, spa professionals curating calming aftercare lines, and global distributors who need consistent, compliant products at scale. And every time, the conversation around toners is more strategic than people expect.
This guide pulls together everything we’ve learned from helping brands like yours—about what makes a toner formula work, how to position it in today’s competitive market, and how to navigate packaging, compliance, and international rollout. We’ll walk through trends, formulation choices, use cases, and real-world tips we wish more brands knew from day one.
Whether you’re looking to fill a hydration gap in your line, add a best-selling exfoliating pad to your Amazon store, or build a full-step routine kit with toner as a key touchpoint—this guide is for you.
No hype. No filler. Just practical insights from a manufacturer’s point of view—so you can move forward smarter, faster, and more confidently.
Table of Contents
Toner vs. Astringent: What’s the Real Difference?
When we speak with brand founders—especially those building their first skincare line—one of the first things we clarify is the difference between a toner and an astringent. These two products often get used interchangeably in marketing, but from a formulation and usage point of view, they’re serving very different purposes. And knowing the difference can help you make smarter choices about what your customers actually need, and how to position your products effectively.
A toner is usually a water-based liquid that’s designed to be used right after cleansing. Think of it as a lightweight prep step—something that helps the skin bounce back from cleansing, especially if a foaming or pH-disruptive cleanser was used. We often build toner formulas to restore the skin’s natural pH, add a layer of hydration, or introduce functional actives like niacinamide, hyaluronic acid, or panthenol. Toners are all about comfort and support—they’re not aggressive, and they’re usually designed to work with most skin types. From a branding perspective, toners tend to fit naturally into gentle, clean beauty, hydration-focused, or daily wellness product lines.
On the other hand, astringents are typically formulated with alcohol or natural tightening agents like witch hazel or tannins. Their job isn’t to hydrate—it’s to remove excess oil, tighten the appearance of pores, and sometimes disinfect the skin. You’ll find astringents most useful when your target customer is dealing with oily or acne-prone skin, or when you’re positioning your product line in a more clinical, dermatologist-backed, or results-driven direction. These products can be effective, but they’re not one-size-fits-all—they often come with a more potent feel, and some users may find them too drying if the formula isn’t balanced properly.
From a development point of view, the decision between creating a toner or an astringent often comes down to your brand philosophy and your target customer’s skin profile. Are you creating a line that prioritizes barrier repair, glow, and hydration? Then you’re looking at toners—possibly even milky, essence-style toners. Or are you building a line for customers who need to manage oil, blackheads, and post-acne scarring? Then an astringent or exfoliating toner may make more sense.
We also talk to many brands that want to do both—and that’s completely fine. In fact, we often help clients build out a dual-path toner strategy, where they offer a calming, hydrating toner for daily use, and a stronger exfoliating or astringent-style product for weekly or nighttime use. This gives you more flexibility in the line and helps meet the needs of different customer segments without overwhelming your product catalog.
In short, both toners and astringents are relevant, but how you formulate them—and how you talk about them—should come from a clear understanding of your customer’s skin, your brand’s positioning, and the role you want your product to play in a skincare routine. That’s where good strategy starts, long before the first bottle is ever filled.
Why Facial Toners Are Essential in a Skincare Line
When we talk to founders building a skincare brand—whether it’s your first launch or your fifth—the toner category often gets overlooked at first. And we get it. Toners don’t always look like the “hero” product in your lineup. They’re not as flashy as serums or as rich as creams. But from where we stand, toners are one of the smartest, most strategic products you can include in your range—and here’s why.
Toners are daily-use essentials. Most consumers apply them once or twice a day—after cleansing, before serums—and that level of frequency matters. Unlike creams or oils that might last months, toners get used up quickly, which means they’re naturally set up for high replenishment cycles. In other words, people run out and reorder. That’s a dream scenario for any brand looking to build recurring revenue, subscription programs, or simply drive repeat purchases in an organic way.
But it’s not just about speed of use. Toners are also incredibly lightweight, fast-absorbing, and versatile—they slot seamlessly into any skincare routine. Whether your customer is 18 or 48, oily or dry, beginner or advanced—they can find a toner that fits. From a product development angle, that makes toners a perfect bridge SKU. They’re not too intimidating for entry-level shoppers, but still meaningful enough for people who want visible results. That flexibility makes them valuable in both mass market and niche premium product lines.
From a brand-building perspective, we often recommend toners as a low-barrier entry point for new customers. Let’s say someone discovers your brand on TikTok or finds your Shopify store through a Google search. They might not be ready to spend $40+ on your retinol serum right away—but a $16 toner? That feels like a safe way to try your quality, your scent profiles, your textures. A great toner can be your “first impression” product, and if it delivers a satisfying experience, it opens the door to everything else you offer.
Toners also shine when it comes to bundling and routine-building. In DTC, retail, or Amazon environments, customers love curated routines—and toners help complete that story. A skincare routine feels more credible and intentional when it includes a toner step between cleanser and serum. It helps you build “systems,” not just individual SKUs, which means higher average order value and stronger product ecosystems. Think of how many brands lead with “3-step” or “5-step” routines—toner is almost always step 2.
And from a marketing point of view, toners offer something unique: they’re functional, but they also feel good. A misting toner or soothing essence adds a sensory moment to someone’s routine. It’s refreshing, quick, and satisfying—which means customers are more likely to build a habit around it. That habit is what turns one-time buyers into loyal customers.
We’ve also seen how toners work beautifully in gift sets, travel kits, or seasonal promotions. Because they’re lightweight and often shelf-stable, they’re ideal for adding value without driving up COGs. You can use them to introduce limited edition ingredients, test new scent directions, or trial different packaging formats like glass bottles, spray mists, or toner pads.
So if you’re debating whether a toner is “essential,” we’d say this: it’s not just a skin-step—it’s a business tool. It drives retention. It supports bundling. It welcomes new customers. And it helps define your product line as more than just one hero serum. That’s why we always recommend thinking seriously about where toner fits in your brand story—because from what we’ve seen, it belongs right at the center.
Key Toner Types and What They Do
When we work with clients on toner development, one of the first things we do is walk through the major toner categories—not just by skin concern, but by how the product fits into their brand narrative and customer’s daily routine. Toners have evolved far beyond the “splash of water” stage they were once known for. Today, they’re function-forward, ingredient-active, and carry a surprising amount of weight in how your brand is perceived. So understanding which types exist—and what each one does—is essential when you’re choosing the right formula for your line.
Let’s start with what’s arguably the most universal: the Hydrating Toner. These formulas are built to bring moisture back to the skin immediately after cleansing. We typically use ingredients like hyaluronic acid, glycerin, and panthenol—all of which act as humectants to draw water into the skin and keep it there. In our experience, hydrating toners are perfect for customers who want that “glass skin” look, or for brands focused on barrier support, dryness, or daily comfort. They’re also highly flexible in format—you can go with a classic liquid in a pump or a refreshing mist for layering and on-the-go hydration.
Next, we have Exfoliating Toners, which are usually formulated with chemical exfoliants like AHAs (glycolic, lactic), BHAs (salicylic acid), or PHAs for gentler resurfacing. These are the toners people turn to when they’re dealing with rough texture, clogged pores, acne marks, or dullness. What makes them so compelling is the immediate skin-smoothing effect combined with longer-term clarity and brightness. For brand owners, this is a highly marketable category—especially if your audience includes Gen Z, acne-prone users, or anyone following skincare trends on TikTok and Reddit. We usually recommend starting with lower acid concentrations to make it accessible to sensitive skin, while still delivering results over time.
Then there’s the pH-Balancing Toner, which might not sound flashy at first—but don’t underestimate its importance. These formulas are designed to bring the skin back to its natural, slightly acidic pH range (around 4.5–5.5) after cleansing, which can be especially useful if your cleanser is foaming or alkaline. We keep these toners minimalist, usually fragrance-free and alcohol-free, making them ideal for sensitive skin, post-procedure care, or dermatologist-backed product lines. This is the toner that often earns loyalty over time—quietly doing its job, reducing irritation, and setting up every product that comes after it to perform better.
If your target audience includes customers with redness, inflammation, or compromised skin barriers, then a Soothing Toner might be the hero you’re looking for. In these formulas, we lean heavily into botanical ingredients like Centella Asiatica (CICA), Heartleaf extract, Green Tea, and sometimes even Hypochlorous Acid (HOCl)—which has gained traction for its antimicrobial and calming effects. These toners aren’t just gentle—they’re therapeutic, and can double as a skincare product and emotional reset in one. We’ve seen soothing toners resonate particularly well with post-acne customers, aesthetic clinics, or brands that cater to sensitive or over-treated skin.
On the other end of the spectrum, there’s the Brightening Toner—a favorite among brands targeting uneven tone, dark spots, or dullness. We often work with actives like niacinamide, vitamin C derivatives, and arbutin here, all of which are well-supported by clinical studies for skin tone improvement. These toners tend to be watery in texture, easy to layer, and are frequently part of a full routine built around glow or hyperpigmentation. If your customer base is looking for visible change in 30–60 days, this category delivers. Plus, it creates a strong upsell path to serums, essences, or treatment masks in the same series.
And finally, one of the fastest-growing formats we’re asked to develop: Toner Pads. These are pre-soaked cotton or gauze pads, often with one smooth side and one textured side, designed for a quick swipe across the face. The beauty of toner pads is in the format—they’re convenient, tactile, and deliver a perfectly measured dose of product every time. From a branding perspective, they allow you to combine formula + delivery in one SKU, which increases perceived value. We’ve seen them work incredibly well in K-beauty lines, travel kits, gym-friendly formats, and anywhere convenience and experience matter just as much as results.
Choosing the right toner type is never about just picking a trend. We always start by asking: what problem are you solving for your customer, what moment in the routine does this product own, and how does it contribute to your brand’s promise? Whether you’re launching a single SKU or planning a full category expansion, understanding the different toner types—and what they each bring to the table—is how you build with confidence.
Understanding Ingredient Trends in Toners
When we start working with a brand on their toner formulation, one of the first things we look at is which ingredients are trending—not just in terms of popularity, but also in terms of performance, versatility, and storytelling value. Because the truth is, customers today aren’t just shopping by product—they’re shopping by ingredient. Whether they found something on TikTok, saw it in a derm-backed YouTube routine, or spotted it on a bestsellers list, modern skincare users are increasingly ingredient-aware. And that makes our job as formulators both more exciting and more strategic.
Over the last three years, we’ve tracked a handful of ingredients that consistently show up in top-selling toners across global markets. These aren’t fleeting fads—they’re ingredients that have proven their staying power because they solve real problems and fit seamlessly into daily routines. More importantly, we’ve seen how the combinations of these ingredients can drive not just product results—but consumer trust and loyalty.
Let’s start with niacinamide. This ingredient has become a true workhorse in toners—and for good reason. It offers a broad range of benefits: it helps brighten dull skin, minimize the look of pores, regulate sebum, and even support barrier function. We love working with niacinamide because it’s highly stable, well-tolerated by most skin types, and pairs beautifully with other active ingredients. It’s especially strong in DTC brands, spa-focused lines, and skincare sets that emphasize tone-evening or post-acne recovery. If your customer base cares about visible glow without irritation, niacinamide is an easy win.
Now, if your brand targets acne, blackheads, or clogged pores, then salicylic acid is one of the most effective ingredients to anchor your toner around. As a beta hydroxy acid (BHA), it’s oil-soluble, which means it can penetrate deep into pores to break down excess sebum and dead skin cells. We see salicylic acid dominate in Amazon bestsellers, Gen Z brands, and anything positioned around fast-acting, visible results. That said, we also know it needs to be balanced—so we often pair it with calming agents like allantoin, panthenol, or tea tree to avoid the dryness that can come with more aggressive acid use.
Another ingredient we’ve seen explode in the toner category is heartleaf extract, known in INCI terms as Houttuynia Cordata. This botanical has taken off particularly in K-beauty and TikTok-driven trends, and its growth hasn’t slowed down. What makes heartleaf special is its ability to visibly reduce redness, soothe inflammation, and manage excess oil—all while feeling extremely light and non-irritating. It’s become a hero ingredient for calming toners, especially those designed for teenagers, hormonal skin, or post-breakout care. It also photographs well in content, which makes it popular for aesthetic-driven ecommerce brands.
Of course, no toner conversation is complete without hyaluronic acid. This ingredient continues to be one of the most universal hydrators in skincare. In toner formulas, we often use a blend of multiple molecular weights—some for surface hydration, some to penetrate a bit deeper into the stratum corneum. The beauty of hyaluronic acid is that it delivers an immediate sensory effect—skin feels plumper, smoother, more refreshed. It also complements both morning and night routines, which is why you’ll find it in mass-market, dermatologist-developed, and luxury skincare lines alike. It’s not trendy—it’s timeless.
For brands positioned toward anti-aging, firming, or skin regeneration, peptides are a fantastic ingredient to explore in toner development. Peptides are short chains of amino acids that can help support collagen production, elasticity, and skin density. What we love about peptides in toner form is that they’re incredibly lightweight—you get the benefits of a treatment serum, but in a format that absorbs in seconds. These are ideal for premium product lines, mature-skin customers, or brands looking to build a full anti-aging routine that starts right after cleansing.
Then there’s hypochlorous acid (HOCl), which has gained serious traction in the clinical and post-treatment skincare world. It’s a compound naturally produced by the immune system that helps kill bacteria and reduce inflammation—yet it’s incredibly gentle. We’ve formulated HOCl toners for use after procedures like microneedling, peels, or laser treatments, and they’ve also become popular in calming mists for rosacea-prone or compromised skin. HOCl is fragrance-free, colorless, and doesn’t sting, which makes it incredibly reassuring for users looking for safety and simplicity.
What we’ve learned over the years is that no single ingredient makes or breaks a toner—it’s the combination that creates impact. Many of the most successful toners on the market today don’t stop at one headline ingredient. Instead, they combine two or three synergistic actives that serve different purposes: hydrate + clarify, exfoliate + soothe, brighten + protect. And that’s the key when you’re formulating a product that people don’t just try—but keep in their daily rotation.
So, whether you’re just beginning to explore your toner concept or you’re reworking an existing SKU, we always recommend starting with the ingredients. Think about what your customer values, how they want to feel when using the product, and what kind of story you want your packaging and product copy to tell. That’s how ingredient choices go from “what’s trending” to “what builds loyalty”—and that’s where great toner formulation truly begins.
Packaging Formats and Their Strategic Implications
When we sit down with a client to plan their toner or astringent launch, one of the first things we clarify is this: your packaging isn’t just a container—it’s an extension of your brand’s message. The type of packaging you choose says something before the customer even reads the label or uses the product. It shapes how your formula is experienced, how it’s priced, how it performs in retail or online channels, and even how likely it is to be used daily or go viral on social media. In short, packaging is strategy, not just logistics.
Let’s start with dropper bottles, which are one of the most popular choices for brands positioned in the clinical or dermocosmetic space. A dropper format instantly communicates precision. It’s often used for toners that are more like “essence-serum hybrids” or formulas that deliver treatment-level results, such as exfoliating acids or brightening agents. What we’ve seen is that customers associate droppers with seriousness—they’re used to them from vitamin C serums or retinoids—so when we use a dropper for a toner, it helps signal that this product isn’t just a refreshing splash, it’s a potent, high-performance step. But that also means it’s usually suited to evening routines, targeted concerns, or premium positioning.
Now, compare that with spray mists—one of the most user-friendly, refreshing, and lifestyle-compatible packaging options. We love recommending mists when a formula is designed to be used multiple times a day, or when it’s meant to soothe, hydrate, or set makeup. Mists perform incredibly well in hot weather markets, post-gym routines, or on-the-go bags, and they also photograph beautifully for social media. The act of misting feels light and sensorial, and it pairs well with calming ingredients like rose water, heartleaf, or HOCl. From a formulation point of view, we always ensure viscosity and spray dispersion are matched to bottle design—because the last thing we want is a formula that clogs or sprays unevenly.
Then there’s the growing popularity of pre-soaked toner pads, which are a format we’ve developed frequently in the past two years. These are incredibly effective for users who want efficiency and consistency—each pad delivers the same amount of formula, and the textured material allows for mild physical exfoliation alongside chemical actives. They work especially well with salicylic acid, PHA, niacinamide, or peptides, depending on your customer’s needs. Toner pads are also fantastic for younger consumers, frequent travelers, or anyone who wants skincare to feel fast, clean, and simple. We often position them as the “gym bag essential” or “travel-friendly toner” because they take up minimal space, require no cotton rounds, and feel satisfying to use.
Of course, we can’t talk about packaging without addressing the ongoing appeal of glass bottles. Glass instantly elevates the perception of luxury. It has weight, clarity, and a tactile quality that plastic simply can’t replicate. Many high-end brands choose frosted glass with minimalist labeling to create that soft, clinical-luxury aesthetic. But glass also comes with trade-offs—namely, higher shipping weight, increased fragility, and a slightly higher unit cost. When we work with clients choosing glass, we often place it in hero SKUs, launch editions, or flagship products where visual appeal and tactile feel are critical. It’s also a popular choice for retailers who want products to stand out on shelves without flashy graphics.
Then there’s the conversation around refillable formats, which has become especially important for brands that care about sustainability, zero-waste values, or Gen Z alignment. Refillable packaging isn’t just good PR—it’s also good business when done right. We’ve helped clients develop toner systems with cartridge refills, recyclable refill pouches, and even water-activated toner tablets that dissolve in reusable bottles. These options require a bit more planning upfront (especially in terms of filling and consumer instructions), but the brand loyalty and mission alignment they build are real. If your customer base is value-driven, eco-conscious, or influenced by clean beauty influencers, refillable toner packaging can become a big differentiator.
We also advise clients to think about how their toner will live in real life: Will it sit on a bathroom shelf or be tossed in a bag? Will the user apply it once a day, or multiple times between meetings or classes? Will they want a sensorial ritual or a quick, invisible swipe? These questions aren’t about the bottle—they’re about the lifestyle your brand is designing for. And that lifestyle determines whether your toner should come in a glass mist, a minimalist PET bottle, a jar of pads, or a refillable cartridge.
So when we choose packaging with our partners, we’re not just thinking about cost or MOQ—we’re thinking about what this bottle says when the customer picks it up, how it feels in their hand, and how it tells the story of your brand without needing to say a word. That’s where the strategic power of toner packaging really comes to life—and when you get it right, it becomes a silent but powerful driver of customer trust and brand love.
Common Claims and Labeling Considerations
When we help our clients get ready to launch their toner or astringent product, one of the most important conversations we have—sometimes more important than the formula itself—is around what they can (and should) say on the label. Because the truth is, your claims aren’t just words—they’re legal commitments, emotional promises, and conversion tools all rolled into one. And getting them right can be the difference between a product that gains traction and one that runs into regulatory friction or consumer confusion.
From our experience, the best claims are the ones that are clear, truthful, and grounded in what the formula actually does, not what we wish it could do. Especially in skincare, where results can be subjective and expectations are rising, it’s essential that your messaging strikes the right balance between inspiration and compliance.
Let’s talk first about compliance by market. If you’re launching in the United States, your claims are subject to FDA cosmetic guidelines, which distinguish between cosmetics and over-the-counter drugs. That means you can talk about hydration, comfort, balancing, brightening, and other appearance-based improvements—but not about treating, curing, or altering the structure or function of the skin. In the EU, the rules are even stricter: claims must be substantiated, non-misleading, and verifiable under Regulation (EU) No 655/2013. If your toner says “dermatologist-tested,” you’d better be ready to show the testing documentation to a regulatory body or distributor. And if you’re selling in regions like the GCC or Southeast Asia, you may also need to navigate language translation, religious ingredient review, or cosmetic classification nuances.
So what do we recommend in practice? We guide our clients toward safe, credible, consumer-recognizable claims that also support differentiation. Here are a few that we’ve seen consistently approved across markets and perform well from a customer trust standpoint:
- “Alcohol-free”: This is especially effective for brands offering sensitive skin or barrier-protecting toners. Many consumers still associate toners with stingy, stripping sensations—calling out the absence of alcohol helps reposition your formula as soothing and gentle.
- “Non-comedogenic”: A highly relevant claim if you’re marketing to acne-prone or oily skin users. It tells customers that the formula is designed not to clog pores. We often encourage clients to validate this with either ingredient research or third-party testing, especially if selling through clinical or derm-backed channels.
- “Dermatologist-tested”: This is a popular trust-builder, but one that needs care. You don’t need a full-blown clinical trial, but you do need a verified testing protocol with a licensed dermatologist involved. Without it, the claim can easily be flagged by EU authorities or removed from platforms like Amazon.
- “Suitable for sensitive skin”: We love this one—when it’s true. If your toner is fragrance-free, alcohol-free, and has passed HRIPT (Human Repeat Insult Patch Testing) or similar low-irritation evaluations, this claim carries weight and speaks directly to a large consumer segment looking for reassurance.
- “With naturally derived ingredients”: This is a flexible way to highlight your formula’s use of botanical extracts or clean-sourced components, without overpromising on “100% natural,” which can be vague or misleading. Just be ready to support the percentage or definition if asked by retailers or regulators.
Now, on the other hand, we strongly recommend avoiding vague or exaggerated claims—the kind that sound great in a headline but fall apart under scrutiny. Here are a few examples we consistently flag:
- “Shrinks pores instantly” – Pores don’t shrink permanently, and most jurisdictions will push back on absolute performance language.
- “Miracle anti-aging toner” – The word “miracle” is almost always a red flag, and “anti-aging” is increasingly being replaced by more responsible terms like “firming,” “plumping,” or “skin-renewing.”
- “Clinically proven to transform your skin” – Unless you have clinical trials to support this, it’s a claim that can lead to serious liability—not just reputational risk.
Instead, what we encourage is a shift toward ingredient-function clarity and use-case positioning. So rather than saying your product “clears skin overnight,” we might say something like: “Formulated with salicylic acid to help exfoliate and unclog pores.” “Powered by niacinamide to improve skin tone and reduce visible redness.” “Infused with hyaluronic acid for immediate and long-lasting hydration.”
These types of claims do several things at once: they educate the customer, differentiate your product, and keep your compliance team—and your international distributors—happy.
We also talk a lot about brand-specific claims like “vegan,” “cruelty-free,” “clean,” or “eco-friendly.” These can be powerful, but they come with responsibility. If you’re going to make these claims, you need supporting documentation: supplier certifications, ingredient audits, or approvals from third-party bodies like Leaping Bunny, Vegan Society, or ECOCERT. Without them, these claims can be flagged or legally challenged—especially in the EU and Canada, where claim substantiation is not optional.
In the end, what we’ve learned is that the best claims do more than just sell the product—they set the tone for how customers feel about your brand. So our advice? Start from the formula. Understand what it actually does. Then work with your marketing and regulatory teams (or partners like us) to craft language that’s clear, honest, and compliant. That’s how you build credibility in today’s market—and it’s how you future-proof your skincare brand from day one.
How to Choose Between Stock vs. Custom Formulations
Whenever a client comes to us wanting to launch a new toner, one of the first big choices we work through together is this: Do we start with a stock formulation or go fully custom? And to be honest, both are valid paths—we’ve helped brands succeed on either route. The key is knowing your timing, your budget, and what kind of brand presence you’re trying to build in the short and long term.
Let’s talk first about stock formulas, because they’re often the go-to option for newer brands or those entering the toner category for the first time. These are fully developed, lab-tested formulas that we already have on hand—meaning they’re ready to be customized lightly with your brand’s visual identity, packaging format, and in some cases, scent or key actives. What makes stock formulas so appealing is their speed and simplicity. You can go from formula selection to production in just a few weeks. That’s a huge win if you’re trying to hit a product launch window, test a new audience, or move quickly to secure shelf space or capitalize on a marketing campaign.
In fact, a lot of our clients use stock formulations for seasonal drops, limited editions, or subscription box collaborations—anywhere you want to offer something on-trend without reinventing the wheel. The cost of development is lower, the testing timeline is shorter, and you can start generating revenue while gathering customer feedback in real time. For early-stage brands especially, this route lets you get your feet on the ground without tying up capital in long R&D cycles.
That said, stock formulas do have limitations. Since they’re available to multiple brands, there’s less room for deep differentiation on the formula level. You can stand out with your branding, your positioning, and your customer experience—but the formula itself might not be exclusive to you. And for some brands, especially those building a clinical reputation or aiming for high-end retail, that just doesn’t feel like enough.
That’s where custom formulations come in. When we develop a toner from scratch with a client, we’re not just picking ingredients—we’re building a product that fits your brand’s voice, values, and long-term vision. This is where we get to co-create something truly your own. We can tailor the skin feel, the viscosity, the scent profile, the absorption rate, even the way the formula interacts with different skin types or product layers. It’s a deeper process, and yes—it takes longer. Usually, we’re looking at 2 to 3 months of formulation and sample iterations, followed by another 4 to 6 weeks for production and QA. But the result is something no other brand can replicate.
We’ve seen custom toner formulas become signature SKUs—the kind of product that drives word-of-mouth, earns editorial features, and gives you a reason to say, “This is what makes our brand different.” For brands that already have a loyal customer base, or who are building a treatment-forward, ingredient-led story, custom is often the natural next step.
So how do we help you decide between the two? We always look at three things:
- Speed to market — Are you in a hurry to launch, or do you have the runway to go deeper?
- Budget and R&D capacity — Can you allocate time and resources to testing, feedback, and revisions?
- Your brand’s maturity — Are you testing an idea, or are you building your flagship product?
If you’re launching your very first product and just want to validate your audience, we often suggest starting with a high-quality stock formula. It gets you moving quickly, and the lower upfront investment means you can pivot easily based on real-world feedback. But if you’re expanding an existing line, entering a high-touch retail channel, or competing with well-established players, a custom formula gives you the authenticity and exclusivity that makes you memorable.
Some of our most successful clients have done both: they launch with a stock formula to build momentum, then reinvest into developing a custom version once they know what resonates. That hybrid approach is smart because it balances learning with long-term brand building—and it keeps cash flow healthier during those early growth phases.
Whatever route you choose, we’re here to guide you through the process—not just from a formulation perspective, but from a business strategy lens. We don’t just want you to have a toner. We want you to have the right toner for your brand, your customers, and your growth goals.
For Clinics and Spas: What Makes a Toner Post-Treatment Safe?
When we formulate toners for clinics and spas, especially as part of post-treatment care, we always start with one key principle: sensitivity first. Post-procedure skin is not your average canvas—it’s often red, inflamed, and highly reactive. Whether your clients just had a microneedling session, a chemical peel, or laser resurfacing, the last thing their skin needs is a harsh formula. That’s why post-treatment toners live in a category of their own.
For us, the foundation of a post-treatment toner is a low pH—typically between 4.5 and 5.5. This is crucial for restoring the skin’s acid mantle after procedures that may temporarily disrupt it. We’ve seen that keeping pH in this zone supports faster recovery, reduces transepidermal water loss (TEWL), and minimizes post-procedure discomfort.
We also go strictly fragrance-free and alcohol-free for this category. Many mass-market toners still contain alcohol or essential oils that might be fine for everyday use, but after dermabrasion or peels, they can be incredibly sensitizing. We avoid them entirely. Instead, we focus on barrier-supportive, non-irritating ingredients like aloe vera, Centella Asiatica, allantoin, and panthenol—actives that are proven to calm the skin and reduce inflammation without interfering with wound healing or triggering reactions.
In clinical environments, HOCl (hypochlorous acid) has been a standout ingredient we love to work with. It’s antimicrobial, anti-inflammatory, and well-tolerated even by compromised skin. It’s also great for procedures that involve micro-injuries, like microneedling or fractional lasers, because it supports a clean healing environment without disrupting the microbiome.
We often help clinics position these toners as dual-use SKUs—not only are they used in the treatment room, but they’re also perfect for take-home aftercare kits. This way, your clients can continue proper post-procedure care with products you’ve already vetted. It increases compliance, strengthens your retail offering, and helps reinforce your clinic as a trusted skincare destination.
In fact, some of our clinic partners pair their private label toner with a soothing serum and lightweight repair cream to create 3-step post-procedure kits. These kits don’t just support recovery—they extend your service into your client’s daily routine, keeping your brand top of mind.
When we build toner formulas for clinical use, we’re thinking beyond hydration or oil control—we’re thinking about patient experience, treatment outcomes, and how to build trust with every swipe of a cotton pad. If your practice needs a toner that works as hard as your treatments do, we’re here to help you make it happen, safely and effectively.
Understanding Shelf-Life and Stability in Toner Development
When we develop toners with our clients, one of the most overlooked—but absolutely critical—parts of the process is understanding how long your formula will stay stable, safe, and effective once it’s out in the real world. It’s not enough for your toner to look and smell great when it leaves the lab—it needs to hold up on a warehouse shelf, in an Amazon fulfillment center, in a customer’s steamy bathroom, or even halfway across the world in a hot and humid climate. That’s where shelf-life and stability testing come in.
In our experience, most water-based toners have a shelf life between 24 to 36 months—but that depends on a few important formulation and packaging factors. We always walk through these details with our partners so you can make informed, brand-aligned decisions.
- Water Content and Preservative System Because toners are typically high in water (sometimes 80–95%), they’re naturally more vulnerable to microbial growth. This makes a robust preservative system absolutely essential. We typically work with safe, globally accepted preservatives like phenoxyethanol, ethylhexylglycerin, or even more “clean-beauty” leaning options like potassium sorbate—but they need to be chosen carefully based on your formula’s pH, target market regulations, and ingredient interactions. A weak preservative system could mean your toner starts growing mold by month six—and no one wants that.
- Packaging Makes a Huge Difference Many clients are surprised to learn just how much impact packaging has on toner stability. A clear PET bottle with a wide cap might look great for Instagram, but it can expose your formula to UV light and oxygen—especially risky if your toner contains actives like vitamin C, AHAs, or botanical extracts. On the flip side, airless pumps, tinted bottles, and tight-seal caps help extend shelf life by minimizing exposure. We don’t just help you pick a container—we match your formula to the right protective packaging.
- Real-World Temperature and Humidity Exposure Toners often travel more than we think—especially in ecommerce. If you’re planning to ship across the U.S., EU, Southeast Asia, or the Middle East, your product needs to handle a wide range of conditions. That’s why we run accelerated stability tests at extreme conditions: 40°C (104°F), 75% humidity, and various lighting setups. We simulate what could happen during storage or transport to catch any signs of separation, discoloration, or preservative failure before your launch. If the formula breaks down in the lab, we know how to tweak it. That’s how we make sure your toner doesn’t break down in your customer’s hands.
- Longevity Also Depends on Usage We also consider how your toner will be used. Will it be applied with a cotton pad morning and night? Sprayed on after a workout? Stored in a clinic fridge or a makeup artist’s kit? These context clues help us refine how we test your product for shelf-life. For example, spray mists may need additional antimicrobial packaging, while travel-size bottles should go through drop tests and more vigorous stability checks.
- Testing Isn’t Optional—it’s Protection We always recommend a full stability testing protocol, including:
- Real-time aging at room temperature
- Accelerated testing at high heat/humidity
- Freeze-thaw cycles (to simulate international shipping)
- Preservative efficacy testing (PET)
- Packaging compatibility (e.g., does it leach, react, or discolor?)
This might sound technical, but here’s the bottom line: a toner that smells great and looks beautiful on day one isn’t worth much if it fails six months later. The time and investment you put into stability testing upfront saves your brand from returns, complaints, and credibility damage later.
So when we help you develop a toner, we’re not just looking at what goes in the bottle—we’re looking at how it behaves over time, across borders, and through every phase of the customer journey. That’s how you build a product—and a brand—that lasts.
Tips for Launching Toners into International Markets
If you’re planning to take your toner line global, we’ve got some insights that can save you serious time, money, and last-minute headaches. We’ve worked with brand founders, ecommerce sellers, and clinic buyers expanding into the U.S., EU, GCC, and Southeast Asia—and we’ve seen firsthand what smooth expansion looks like (and what can derail it).
Let’s break down what you need to think about when you’re launching facial toners or astringents internationally—whether you’re shipping 1,000 units or 100,000.
- Language Isn’t Just a Nice-to-Have—It’s Required
One of the first things we advise clients to do is check labeling language requirements. A toner that’s legal to sell in the U.S. won’t make it to the shelf in Canada unless your label includes both English and French. Planning to go into Germany or Austria? You’ll need a German translation. Middle East markets like UAE or Saudi Arabia often require Arabic labeling.
What we’ve learned: Don’t wait until the label is designed to think about translation. Build localization into your packaging plan from day one—it saves you so much cost and backtracking later.
- Ingredient Compliance Is Regional (and Always Changing)
Just because an ingredient is trending doesn’t mean it’s legal in every region. We constantly monitor EU regulations, which are some of the strictest in the world. There are hundreds of banned ingredients—some for health reasons, others for environmental ones.
For example:
- Alcohol-based toners? These might be an issue in Middle Eastern markets due to religious restrictions. Even small percentages can cause customs delays.
- High-percentage exfoliants like AHAs or BHAs? They could push your toner from “cosmetic” to “quasi-drug” status in Japan or Korea.
- Colorants or fragrances? These are regulated differently in the EU vs. U.S.—especially when it comes to allergens or naturals.
So, we always make sure we’re matching your toner formula to the target market’s regulatory checklist—not just your brand vision.
- Your Ingredient List Needs INCI Format—No Exceptions
INCI (International Nomenclature of Cosmetic Ingredients) is the global language of cosmetic ingredients. It’s what regulators, customs, and online platforms use to verify your product is what it says it is.
We’ve seen clients run into delays simply because they listed “Vitamin C” instead of “Ascorbic Acid,” or used local Chinese names instead of standardized global ones. We always make sure the final formula matches the INCI list, COA, and MSDS—because even a small mismatch can trigger rejection at customs.
- You’ll Need More Paperwork Than You Think
Every toner shipment that crosses a border needs a batch of documentation that proves it’s safe, stable, and compliant. Depending on the region, you might need:
- COA (Certificate of Analysis)
- MSDS (Material Safety Data Sheet)
- Product Spec Sheet
- Packaging compatibility data
- CPNP registration (for the EU)
- Free Sale Certificate (to confirm the product is legally sold in its country of origin)
If that sounds overwhelming, don’t worry—we guide our clients through it all step by step. But you do need to factor in document prep time before launch.
- Toner Logistics Can Be Tricky—Especially With Actives
You’d think toner would be simple to ship. But as soon as you’re dealing with actives like salicylic acid, vitamin C, or AHAs, some markets may start classifying your toner as a functional product or OTC item.
This means:
- Extra documentation may be required for pre-clearance
- Some ingredients might need pre-registration (like HOCl in medical spa toners)
- Shipping spray-based toners can be flagged as hazardous goods in certain courier systems
We always factor these realities into the product design process—not just after the formula is finalized.
International expansion is absolutely worth it—but only if you prepare early. From label translations and regulatory rules to paperwork and freight strategy, toner exports require thoughtful planning. We build this into our process so our clients avoid launch delays, customs rejections, or—worse—products that have to be reformulated mid-way.
Whether you’re aiming for Amazon Europe, clinics in the GCC, or DTC launches across Asia, understanding these cross-border complexities upfront gives you a major edge.
Let me know if you’d like a downloadable version of this as a PDF guide or checklist for your clients—we can turn it into a resource they’ll actually refer back to.
Why Partner with Metro Private Label for Your Facial Toners & Astringents Line?
If you’re serious about building a Facial Toners & Astringents line that stands out—not just for what’s in the bottle, but for how it fits into real skincare routines—we’re the team to make that happen. At Metro Private Label, we’ve supported everyone from indie startup brands and ecommerce sellers to clinical professionals and international buyers.
Over the years, we’ve learned that great toners don’t start with trends—they start with people. Your audience, your channels, your goals. We’re here not just to fill bottles, but to help you build products that resonate, convert, and scale.
We Don’t Just Bottle Toners—We Help You Build Products That Make Sense
Whether your customer is layering up a Korean 7-skin routine or applying a quick refresh before sunscreen, toners and astringents are where routines start—and where formulas need to perform.
We help you build toners that:
- Hydrate and soothe with ingredients like hyaluronic acid, panthenol, and Centella
- Clarify and exfoliate using BHA, AHA, or PHAs for textured or acne-prone skin
- Brighten and even tone with niacinamide, vitamin C, and arbutin
- Target oil control or inflammation with Heartleaf, witch hazel, or HOCl
Want yours in a mist format, dropper bottle, or toner pad? Need alcohol-free, fragrance-free, or skin-barrier-safe versions? We tailor everything—formula, packaging, and user experience—around your brand vision.
We Start with Your Brand. Every Time.
Before we even talk ingredients, we want to know your “why.”
- Are you a new brand launching a clean, minimal skincare set?
- A spa looking for calming post-treatment options?
- A DTC seller looking to add a toner that supports retargeting or subscriptions?
Once we get clear on who you’re building for, we guide you through:
- Functional positioning: hydration, brightening, acne, calming
- Active ingredients: from niacinamide and peptides to lesser-known trends like azelaic acid or zinc
- Packaging formats: spritzers, squeeze bottles, cotton pad jars, and more
- Scent profiles, texture preferences, and label messaging
We don’t force you into one-size-fits-all SKUs. We help you create products that feel like yours, from start to finish.
Built to Work—Not Just to Look Good
We care about what happens after the first unboxing.
That’s why we test every toner for:
- Stability under different heat and humidity conditions
- Packaging compatibility (especially important for actives like acids or HOCl)
- Absorption and finish—is it lightweight enough for layering? Does it leave a residue?
- Shipping resilience—will your bottle leak or discolor after a long haul?
Because no matter how pretty your bottle looks, it’s the second order that tells you if your formula really worked.
Sustainability Starts Early—Not Last Minute
Today’s customer is paying attention—not just to what’s inside the bottle, but what it’s made of, how it’s shipped, and how it affects the planet.
We help you build that in from day one:
- Alcohol-free, silicone-free, and paraben-free options
- Vegan and cruelty-free formulations
- Eco-friendly packaging like PCR bottles, recyclable glass, or minimalist cartons
- Guidance toward certifications like Leaping Bunny or COSMOS
Whether you’re chasing a “Clean at Sephora” label or just trying to reduce waste—we’ll help you make conscious choices that match your audience.
Start Smart. Scale Sustainably.
You don’t need to start with 50,000 units. Many of our toner clients launch with just 1,000 to 3,000 units per SKU, enough for a DTC drop, Amazon trial, or clinic rollout.
Then we grow with you:
- Reorder-ready forecasting support
- Flexible batching for seasonal kits or LTOs
- Support for expanding into multi-SKU routines or international formats
Your growth doesn’t have to mean growing pains—we make sure your production setup scales with your success.
We’re More Than a Lab—We’re Part of Your Launch Team
Our clients count on us not just for good formulas, but for smart business support.
We help with:
- INCI lists and claims that are compliant in the US, EU, GCC, and more
- Copywriting feedback for packaging, PDPs, and Amazon bullet points
- Label layout planning to fit icons, usage instructions, and QR codes
- Advice on bundle structure, routine messaging, or retail-ready shelf kits
We’re not here to upsell—we’re here to help you make decisions that convert and repeat.
Let’s Build a Toner Line That Feels Like Your Brand
We’ve helped brands:
- Launch bestselling exfoliating toners that go viral on TikTok
- Build post-treatment calming SKUs for high-end aesthetic clinics
- Develop hydration-first toners that anchor Amazon and Shopify sets
- Offer refillable toner pads for sustainable, Gen Z-driven lines
Whether you’re launching your first toner or scaling across new markets, we’re ready when you are.
Let’s build something that doesn’t just ship—it sells, and gets reordered. Every single time.
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Let’s Build Toners That Customers Don’t Just Try—They Finish
At Metro Private Label, we don’t just bottle liquids—we help you create Facial Toners & Astringents that feel thoughtful, deliver real skin benefits, and fit seamlessly into modern routines. Every product we make is designed to layer easily, absorb fast, and keep your customers coming back for more.
Whether you’re launching your first hydration toner, revamping a clinic-grade astringent, or expanding a DTC line with skincare essentials—we’re here to help you do it the smart way.
Let’s build something your customers will actually use—and reorder.